http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 Most Recent photo,video,audio,blogss on Duct Tape Marketing Fri, 11 Apr 2008 20:26:28 GMT Fri, 11 Apr 2008 20:26:28 GMT melanie@ducttapemarketing.com (ducttapemarketing) melanie@ducttapemarketing.com (ducttapemarketing) KickApps Feed Builder 2008-04-11T20:26:28Z 38 http://workbench.ducttapemarketing.com/service/searchEverything.kickAction?as=10266&includeVideo=on&includeAudio=on&includePhoto=on&includeBlog=on&sortType=recent 0 http://workbench.ducttapemarketing.com/_Business-Planning-with-Tim-Berry/VIDEO/185971/10266.html Tim Berry, founder of Palo Alto Software, makers of Business Plan Pro and Marketing Plan Pro powered by Duct Tape Marketing talks about business planning. Tim Berry, founder of Palo Alto Software, makers of Business Plan Pro and Marketing Plan Pro powered by Duct Tape Marketing talks about business planning. Fri, 11 Apr 2008 20:26:28 GMT http://workbench.ducttapemarketing.com/_Business-Planning-with-Tim-Berry/VIDEO/185971/10266.html johnjantsch 2008-04-11T20:26:28Z Duct Tape Marketing Tim Berry, founder of Palo Alto Software, makers of Business Plan Pro and Marketing Plan Pro powered by Duct Tape Marketing talks about business planning. nonadult false Business Planning with Tim Berry video 1409 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 1 185971 1628137 Member 0 http://workbench.ducttapemarketing.com/_Tax-Time/VIDEO/143144/10266.html Making light of tax preparation - looks like a CPA comedian Making light of tax preparation - looks like a CPA comedian Mon, 04 Feb 2008 18:03:56 GMT http://workbench.ducttapemarketing.com/_Tax-Time/VIDEO/143144/10266.html johnjantsch 2008-02-04T18:03:56Z Marketing Funnies Duct Tape Marketing Making light of tax preparation - looks like a CPA comedian marketing funnies, taxes nonadult false Tax Time video marketing funnies,taxes 1223 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 1 143144 1628137 Member 0 http://workbench.ducttapemarketing.com/_How-to-embed-a-Workbench-movie-on-your-blog-or-web-page/VIDEO/141347/10266.html Short video shows you how simple it is to grab a couple lines of code and then embed any of the movies you find here on your site or in a blog post. Short video shows you how simple it is to grab a couple lines of code and then embed any of the movies you find here on your site or in a blog post. Fri, 01 Feb 2008 14:54:03 GMT http://workbench.ducttapemarketing.com/_How-to-embed-a-Workbench-movie-on-your-blog-or-web-page/VIDEO/141347/10266.html johnjantsch 2008-02-01T14:54:03Z Marketing Tips Duct Tape Marketing Short video shows you how simple it is to grab a couple lines of code and then embed any of the movies you find here on your site or in a blog post. blogging, marketing tips, video embed nonadult false How to embed a Workbench movie on your blog or web page video blogging,marketing tips,video embed 1430 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 2 0 141347 1628137 Member 0 http://workbench.ducttapemarketing.com/_Mashing-RSS-feeds-together-to-make-one-feed/VIDEO/130312/10266.html Using mysyndicaat you can take up to 5 RSS feeds and combine them into one and then publish the results on a web page or blog. Using mysyndicaat you can take up to 5 RSS feeds and combine them into one and then publish the results on a web page or blog. Sun, 13 Jan 2008 18:26:52 GMT http://workbench.ducttapemarketing.com/_Mashing-RSS-feeds-together-to-make-one-feed/VIDEO/130312/10266.html johnjantsch 2008-01-13T18:26:52Z Marketing Tips Duct Tape Marketing Using mysyndicaat you can take up to 5 RSS feeds and combine them into one and then publish the results on a web page or blog. marketing tips, mysyndicaat, rss, web marketing nonadult false Mashing RSS feeds together to make one feed video marketing tips,mysyndicaat,rss,web marketing 1992 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 130312 1628137 Member 0 http://workbench.ducttapemarketing.com/_Using-bookmarks-and-RSS-to-publish-content/VIDEO/130308/10266.html This short video shows you how to set-up a bookmarking tool and use it in conjunction with RSS technology to post content that you find to any web page. This short video shows you how to set-up a bookmarking tool and use it in conjunction with RSS technology to post content that you find to any web page. Sun, 13 Jan 2008 18:17:34 GMT http://workbench.ducttapemarketing.com/_Using-bookmarks-and-RSS-to-publish-content/VIDEO/130308/10266.html johnjantsch 2008-01-13T18:17:34Z Marketing Tips Duct Tape Marketing This short video shows you how to set-up a bookmarking tool and use it in conjunction with RSS technology to post content that you find to any web page. delicious, marketing tips, rss, web marketing nonadult false Using bookmarks and RSS to publish content video delicious,marketing tips,rss,web marketing 2721 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 130308 1628137 Member 0 http://workbench.ducttapemarketing.com/_Google-Calendar-to-HTML-page/VIDEO/129601/10266.html Fri, 11 Jan 2008 05:24:35 GMT http://workbench.ducttapemarketing.com/_Google-Calendar-to-HTML-page/VIDEO/129601/10266.html johnjantsch 2008-01-11T05:24:35Z Duct Tape Marketing feedburner, google calendar, rss nonadult false Google Calendar to HTML page video feedburner,google calendar,rss 3273 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 129601 1628137 Member 0 http://workbench.ducttapemarketing.com/_Telling-marketing-stories/VIDEO/125449/10266.html Tim Sanders, author of Love is the Killer Ap talks about telling stories in marketing Tim Sanders, author of Love is the Killer Ap talks about telling stories in marketing Sat, 29 Dec 2007 13:18:04 GMT http://workbench.ducttapemarketing.com/_Telling-marketing-stories/VIDEO/125449/10266.html johnjantsch 2007-12-29T13:18:04Z Marketing Resources Duct Tape Marketing Tim Sanders, author of Love is the Killer Ap talks about telling stories in marketing marketing resources, marketing story, tim sanders nonadult false Telling marketing stories video marketing resources,marketing story,tim sanders 2015 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 125449 1628137 Member 0 http://workbench.ducttapemarketing.com/_Marketing-is-a-habit/VIDEO/123758/10266.html Marketing is a habit - live by a marketing calendar and get more done. Marketing is a habit - live by a marketing calendar and get more done. Fri, 21 Dec 2007 19:02:01 GMT http://workbench.ducttapemarketing.com/_Marketing-is-a-habit/VIDEO/123758/10266.html johnjantsch 2007-12-21T19:02:01Z Marketing Tips Duct Tape Marketing Marketing is a habit - live by a marketing calendar and get more done. marketing calendar, marketing habit, marketing tips nonadult false Marketing is a habit! video marketing calendar,marketing habit,marketing tips 3105 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 123758 1628137 Member 0 http://workbench.ducttapemarketing.com/_Matt-Cutts-on-Using-Image-Alt-Attributes-for-SEO/VIDEO/122695/10266.html Matt Cutts, engineer at Google, explains the proper use of Alt image attributes for SEO Matt Cutts, engineer at Google, explains the proper use of Alt image attributes for SEO Tue, 18 Dec 2007 20:22:03 GMT http://workbench.ducttapemarketing.com/_Matt-Cutts-on-Using-Image-Alt-Attributes-for-SEO/VIDEO/122695/10266.html johnjantsch 2007-12-18T20:22:03Z Marketing Tips Duct Tape Marketing Matt Cutts, engineer at Google, explains the proper use of Alt image attributes for SEO google, marketing tips, matt cutts, seo nonadult false Matt Cutts on Using Image Alt Attributes for SEO video google,marketing tips,matt cutts,seo 2468 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 122695 1628137 Member 0 http://workbench.ducttapemarketing.com/_Matt-Cutts-on-3-step-Web-site/VIDEO/122692/10266.html Matt Cutts, engineer at Google, talks about ways to build a great website Matt Cutts, engineer at Google, talks about ways to build a great website Tue, 18 Dec 2007 20:17:39 GMT http://workbench.ducttapemarketing.com/_Matt-Cutts-on-3-step-Web-site/VIDEO/122692/10266.html johnjantsch 2007-12-18T20:17:39Z Marketer Duct Tape Marketing Matt Cutts, engineer at Google, talks about ways to build a great website google, marketer, matt cutts, seo nonadult false Matt Cutts on 3 step Web site video google,marketer,matt cutts,seo 1184 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 122692 1628137 Member 0 http://workbench.ducttapemarketing.com/_Imagine/VIDEO/122481/10266.html John Lennon's classic message of peace John Lennon's classic message of peace Tue, 18 Dec 2007 15:00:15 GMT http://workbench.ducttapemarketing.com/_Imagine/VIDEO/122481/10266.html johnjantsch 2007-12-18T15:00:15Z Inspire & Motivate Duct Tape Marketing John Lennon's classic message of peace imagine, inspire motivate, john lennon nonadult false Imagine video imagine,inspire motivate,john lennon 1049 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 122481 1628137 Member 0 http://workbench.ducttapemarketing.com/_Using-OpenID/VIDEO/121116/10266.html Brief description of a tool for logging onto passwords sites called OpenID Brief description of a tool for logging onto passwords sites called OpenID Fri, 14 Dec 2007 15:08:57 GMT http://workbench.ducttapemarketing.com/_Using-OpenID/VIDEO/121116/10266.html johnjantsch 2007-12-14T15:08:57Z Marketing Tips Duct Tape Marketing Brief description of a tool for logging onto passwords sites called OpenID marketing tips, openid nonadult false Using OpenID video marketing tips,openid 876 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 121116 1628137 Member 0 http://workbench.ducttapemarketing.com/_5-Ways-to-use-LinkedIn-for-Business/BLOG/19636/10266.html Nice Wall Street Journal article on using LinkedIn Nice Wall Street Journal article on using LinkedIn Thu, 13 Dec 2007 14:50:00 GMT http://workbench.ducttapemarketing.com/_5-Ways-to-use-LinkedIn-for-Business/BLOG/19636/10266.html johnjantsch 2007-12-13T14:50:00Z Marketing Resources Duct Tape Marketing Nice Wall Street Journal article on using LinkedIn linkedin, marketing resources, social networking nonadult false 5 Ways to use LinkedIn for Business text blog linkedin,marketing resources,social networking 1687 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 19636 1628137 Member 0 http://workbench.ducttapemarketing.com/_What-is-text/VIDEO/116255/10266.html What is communication from an anthropologist What is communication from an anthropologist Sun, 02 Dec 2007 18:09:23 GMT http://workbench.ducttapemarketing.com/_What-is-text/VIDEO/116255/10266.html johnjantsch 2007-12-02T18:09:23Z Duct Tape Marketing What is communication from an anthropologist communication nonadult false What is text? video communication 810 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 1 116255 1628137 Member 0 http://workbench.ducttapemarketing.com/_Building-a-Strategic-Partner-Network/VIDEO/114181/10266.html Partnering with like minded businesses for marketing growth and referrals is a powerful tactic. This video gives some advice on how to get a potential partner's attention. Partnering with like minded businesses for marketing growth and referrals is a powerful tactic. This video gives some advice on how to get a potential partner's attention. Tue, 27 Nov 2007 12:23:45 GMT http://workbench.ducttapemarketing.com/_Building-a-Strategic-Partner-Network/VIDEO/114181/10266.html johnjantsch 2007-11-27T12:23:45Z Marketer Duct Tape Marketing Partnering with like minded businesses for marketing growth and referrals is a powerful tactic. This video gives some advice on how to get a potential partner's attention. marketer, referrals, strategic partners nonadult false Building a Strategic Partner Network video marketer,referrals,strategic partners 2536 2 4.5 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 2 114181 1628137 Member 0 http://workbench.ducttapemarketing.com/_The-Referral-Based-Business/VIDEO/111613/10266.html Follow these steps to ramp up your referral based marketing efforts. Follow these steps to ramp up your referral based marketing efforts. Tue, 20 Nov 2007 12:30:54 GMT http://workbench.ducttapemarketing.com/_The-Referral-Based-Business/VIDEO/111613/10266.html johnjantsch 2007-11-20T12:30:54Z Marketing Tips Duct Tape Marketing Follow these steps to ramp up your referral based marketing efforts. john jantsch, marketing, marketing tips, referral marketing, referrals nonadult false The Referral Based Business video john jantsch,marketing,marketing tips,referral marketing,referrals 1251 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 111613 1628137 Member 0 http://workbench.ducttapemarketing.com/_Jim-Blasingame-on-the-State-of-Small-Business/AUDIO/50085/10266.html Jim Blasingame, the Small Business Advocate and founder of AskJim.biz talks about small business Jim Blasingame, the Small Business Advocate and founder of AskJim.biz talks about small business Sun, 18 Nov 2007 17:35:39 GMT http://workbench.ducttapemarketing.com/_Jim-Blasingame-on-the-State-of-Small-Business/AUDIO/50085/10266.html johnjantsch 2007-11-18T17:35:39Z Marketing Resources Duct Tape Marketing Jim Blasingame, the Small Business Advocate and founder of AskJim.biz talks about small business ask jim, jim blasingame, marketing resources, small business nonadult false Jim Blasingame on the State of Small Business audio ask jim,jim blasingame,marketing resources,small business 1619 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 50085 1628137 Member 0 http://workbench.ducttapemarketing.com/_Rieva-Lesonsky-on-the-State-of-Small-Business/AUDIO/50074/10266.html Rieva Lesonsky, Editor of Entrepreneur magazine talks about small business Rieva Lesonsky, Editor of Entrepreneur magazine talks about small business Sun, 18 Nov 2007 16:33:16 GMT http://workbench.ducttapemarketing.com/_Rieva-Lesonsky-on-the-State-of-Small-Business/AUDIO/50074/10266.html johnjantsch 2007-11-18T16:33:16Z Marketer Duct Tape Marketing Rieva Lesonsky, Editor of Entrepreneur magazine talks about small business entrepreneur, marketer, rieve lesonsky nonadult false Rieva Lesonsky on the State of Small Business audio entrepreneur,marketer,rieve lesonsky 1721 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 50074 1628137 Member 0 http://workbench.ducttapemarketing.com/_Stalking-Journalists/VIDEO/109351/10266.html Learn the proper way to build relationships with journalists and you won't be seen as a stalker. Learn the proper way to build relationships with journalists and you won't be seen as a stalker. Sat, 17 Nov 2007 18:53:06 GMT http://workbench.ducttapemarketing.com/_Stalking-Journalists/VIDEO/109351/10266.html johnjantsch 2007-11-17T18:53:06Z Marketer Duct Tape Marketing Learn the proper way to build relationships with journalists and you won't be seen as a stalker. journalist, marketer, public relations nonadult false Stalking Journalists video journalist,marketer,public relations 2018 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 109351 1628137 Member 0 http://workbench.ducttapemarketing.com/_Ideablob-a-social-network-for-ideas/VIDEO/108905/10266.html Could your idea use $10,000 - post it at ideablob and win Could your idea use $10,000 - post it at ideablob and win Fri, 16 Nov 2007 21:08:52 GMT http://workbench.ducttapemarketing.com/_Ideablob-a-social-network-for-ideas/VIDEO/108905/10266.html johnjantsch 2007-11-16T21:08:52Z Marketing Resources Duct Tape Marketing Could your idea use $10,000 - post it at ideablob and win ideablob, marketing ideas, marketing resources, social networks nonadult false Ideablob a social network for ideas video ideablob,marketing ideas,marketing resources,social networks 1110 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 108905 1628137 Member 0 http://workbench.ducttapemarketing.com/_Planting-Referral-Seeds/VIDEO/106493/10266.html Bill Cates, the Referral Coach, talks about planting seeds for referrals Bill Cates, the Referral Coach, talks about planting seeds for referrals Mon, 12 Nov 2007 11:28:04 GMT http://workbench.ducttapemarketing.com/_Planting-Referral-Seeds/VIDEO/106493/10266.html johnjantsch 2007-11-12T11:28:04Z Marketer Duct Tape Marketing Bill Cates, the Referral Coach, talks about planting seeds for referrals bill cates, marketer, referral coach, referrals nonadult false Planting Referral Seeds video bill cates,marketer,referral coach,referrals 688 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 106493 1628137 Member 0 http://workbench.ducttapemarketing.com/_Join-the-Small-Business-Revolution/AUDIO/47664/10266.html My hope is that little mix gives would be small business owners the inspiration to just start. My hope is that little mix gives would be small business owners the inspiration to just start. Sun, 11 Nov 2007 14:45:59 GMT http://workbench.ducttapemarketing.com/_Join-the-Small-Business-Revolution/AUDIO/47664/10266.html johnjantsch 2007-11-11T14:45:59Z Inspire & Motivate Duct Tape Marketing My hope is that little mix gives would be small business owners the inspiration to just start. inspire motivate, small business, start up nonadult false Join the Small Business Revolution audio inspire motivate,small business,start up 1429 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 47664 1628137 Member 0 http://workbench.ducttapemarketing.com/_On-Becoming-a-Duct-Tape-Marketing-Coach/VIDEO/105848/10266.html Very brief overview of the Duct Tape Marketing Coaching opportunity with contact details. Very brief overview of the Duct Tape Marketing Coaching opportunity with contact details. Sat, 10 Nov 2007 18:27:47 GMT http://workbench.ducttapemarketing.com/_On-Becoming-a-Duct-Tape-Marketing-Coach/VIDEO/105848/10266.html johnjantsch 2007-11-10T18:27:47Z Duct Tape Coaches Duct Tape Marketing Very brief overview of the Duct Tape Marketing Coaching opportunity with contact details. duct tape coach, duct tape coaches, marketing coach, matthew scott nonadult false On Becoming a Duct Tape Marketing Coach video duct tape coach,duct tape coaches,marketing coach,matthew scott 606 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 105848 1628137 Member 0 http://workbench.ducttapemarketing.com/_The-Definition-of-Branding/VIDEO/105840/10266.html Sat, 10 Nov 2007 18:20:51 GMT http://workbench.ducttapemarketing.com/_The-Definition-of-Branding/VIDEO/105840/10266.html johnjantsch 2007-11-10T18:20:51Z Marketer Duct Tape Marketing branding, duct tape marketing, marketer, marketing nonadult false The Definition of Branding video branding,duct tape marketing,marketer,marketing 825 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 105840 1628137 Member 0 http://workbench.ducttapemarketing.com/_The-definition-of-branding/BLOG/16879/10266.html One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing) So, here you go. Branding is the art of becoming knowable, likable and trustable . Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you? With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision. If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other. A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing. One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing) So, here you go. Branding is the art of becoming knowable, likable and trustable . Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you? With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision. If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other. A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing. Sat, 10 Nov 2007 02:48:46 GMT http://workbench.ducttapemarketing.com/_The-definition-of-branding/BLOG/16879/10266.html johnjantsch 2007-11-10T02:48:46Z Duct Tape Marketing One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing) So, here you go. Branding is the art of becoming knowable, likable and trustable . Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you? With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision. If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other. A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing. nonadult false The definition of branding text blog 3137 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 16879 1628137 Member 0