Simple, effective and affordable
small business marketing
The Workbench Community for Small Business Marketers
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Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
VISIT THE SPECIAL BLOCKBUSTER LAUNCH PROMOTION!
Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Why not give the gift of business growth instead of another coffee mug, scarf, or toaster?
I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing.
ORDER your copies and see the entire list of bonuses today
304 pages: Hardcover - Shipping NOW!
Over $450 worth of coupons and discounts on marketing tools and services inside the book AND thousands of dollars of bonuses from a select group of world class marketing experts when you order 1 or more copies.
Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program.
Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)
The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years.
And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get.
The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.”
This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it.
Licensees receive:
Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee.
Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)
You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE
(382-8273) or matthew@ducttapemarketingcoach.com
"The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be!
John Dunn, Duct Tape Marketing Authorized Coach
Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach.
Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs.
Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs.
People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. Now is the time to get your business listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind.
Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis.
For shoes they type " Kansas City Shocks " or " Omaha shoes "
For an accountant it's " Chicago west suburb accountant "
For computer programming it's " Idaho .Net programmer "
That's the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world..
Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town. So, let's say you type into Google - "remodeling contractor 64114"
You may not have noticed it before, but the first results displayed are actually local directory results complete with a "map it" feature and all. Click on one of the local listings displayed and you get all of the information that's presented. It's almost like a mini web page for that business.
What this means to you and your local business though is that you need to make sure that when someone does a search like the ones above that you show up in those directory listings and in the normal “organic” search results for a local terms important to your business. If you can do that, you can achieve a huge advantage over your competitors.
A Duct Tape Marketing Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above.
Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing your businesses ability to be found locally.
In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, your profile will get found, ranked and indexed almost immediately. (This will put your new web site on the map faster than anything else you can do.)
An accounting and investment firm – http://profiles.ducttapemarketing.com/wealthadviso r
Click to Google search for Kansas City CPAs – rank #4
Click to Google search for Kansas City Investment Advisors – rank #1
A computer network services firm - http://profiles.ducttapemarketing.com/networkservi ces
Google search for “ Kansas City computer network service ” – rank #5
Google search for “Kansas city network security” – rank #3
Google search for “Kansas city network maintenance” – rank #3
A remodeling contractor - http://profiles.ducttapemarketing.com/remodel
Google search for “ Kansas City remodeling contractor ” – rank #4
Google search for “Kansas city bath remodeling” – rank #2
Google search for “Kansas City house remodeling” – rank #1
Would showing up in the top 10 on Google for search results like this mean anything to your local business?
For an annual fee of $199 your business receives a customized online search engine profile page ( example ), submission to the major local search engines and directories and a major boost in search results from residing in the Duct Tape Marketing business directory. ( Some sites start seeing results in 4-5 days due to this. )
After you complete the transaction you will be redirected to a form that will ask you to submit information to get your page and profile started.
Okay, so you've seen and read all about the power of blogs for building a business and enhancing your marketing and you're convinced. . .you must add a blog to the mix. And why not, I mean blogs have become a proven marketing vehicle for organizations large and small.
Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of saying that blogs give a lot of bang for the buck.)
If you're an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing tool.
Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting blogs the right way, someone who has a proven track record of building a blog. . . and a blog readership, for the business professional.
Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs, what do they say about your business? About the same thing having a Hotmail account as your business email does.
Makes perfect sense, doesn't it? So, now what?
You've got two choices.
You can pick-up a copy of Blog Lightning - because I've done the hard part for you. I will take you by the hand and teach you the right way to get your blog set-up, designed, submitted and found - and you won't even break a sweat. There simply is no reason for you to go it alone. Included with your copy of Blog Lightning is exclusive access to screencast tutorials that show you how to do each step outlined in the system. A screencast utilizes special software to make a video of activity taking place on a computer screen. It's like standing over my shoulder watching as I create and promote a blog. View a sample screencast here.
The Blog Lightning manual is only 1/2 of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of me performing and explaining the exact actions I recommend. The steps in Blog Lightning are really very easy but, in case something just doesn't make sense when you read it, you can fire up the video screencast associated with that step and watch me do it over and over again until you get it. It doesn't get any easier than that. (New screencasts will be added as I discover new tactics and strategies - you get these updates automatically when you become a Blog Lightning customer.)
Sample list of screencast tutorials: View a sample screencast
When you launch your blog using the Blog Lightning system you will:
Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice.
This is not a book full of theory and history. . . this is a roadmap. Follow the directions and you will have a successful blog .
Do step 1, then step 2, then step 3. . . and you will create a blog from a blueprint that works every time. The Blog Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven strategy for creating and promoting a business blog The advice contained in Blog Lightning is taken from my experience with my own award winning blog and my work with the growing number of small business blogs I create for my clients.
Blog Lightning will instantly save anyone who is trying to get into the world of blogging countless hours of frustration attempting to discover how to create a blog. I am a noted small business expert, not an Internet guru, this program was created to give the small business owner the straight story on how to really use a blog to market his or her business.
Blog Lighting is divided into three sections
Getting Ready - Learn how to prepare for your blog and the right way to create a distinctive blog taking advantage of very user friendly TypePad Blog Hosting System.
Getting Going - The Ins and Outs of posting content to your blog and how to get your blog started the right way.
Getting Found - That is the point isn't it. In this section you will learn some of the most closely guarded secrets to promoting your blog and attracting the most traffic and readership.
You don't need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool.
My Guarantee - I guarantee you will set-up and promote an effective blog in no time at all using the Blog Lightning System or I will give you a 100% refund. Buy the book, view the screencasts, give the entire program a thorough test drive. If you're not convinced that this is the best blog building and promoting program ever created, just drop me an email and I will issue a full refund.
* The Duct Tape Marketing Blog was chosen " Best Small Business Blog " by the readers of Marketing Sherpa in 2004, 2005 and 2006 and was chosen as a Forbes favorite for marketing and small business.
No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium.
This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business.
Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web.
This course will help any small business learn to use the power of the Internet to get an edge over competition both online and offline.
Here are the topics covered in this program
Lesson #1: Creating a content based web presence - content, concept and offline integration
A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Learn the best way to reuse your marketing kit contents on your web site
Discover how to structure your content for maximum results
Understand the basic of web navigation
Develop content to draw in local web surfers
Lesson #2: Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.
Learn the basics of search engine optimization
Get your web site indexed by Google and Yahoo in less than 48 hours
Discover what your must tell your web designer
Develop a plan for local web searchers and local directories
Understand how to use pay per click advertising methods
Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.
Understand the basics of blogging
Learn how to get more traffic to your blog
Develop a strategy for partnering with other bloggers
Learn how to use a blog to get more web site visitors
Tap the power of RSS to create content and generate traffic
If you want to immediately give your business a competitive edge , your don’t want to miss out on this power packed telesummit. Forbes named the Duct Tape Marketing blog a favorite for small business and marketing. These sessions contain real world, proven strategies and tactics.
Also, receive extra BONUS Material when you purchase today:
1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimization ($29 value)
2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value)
3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value)
There are two ways to purchase Harness the Internet - Click on the appropriate add to shopping cart button below to purchase either version 1) All digital files for immediate download - $97 2) Printed ebook and audio CDs shipped to you in a 3 ring binder - $129
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3 Ring Binder Version - | All Digital Download File Version -
When you enroll you will receive email instructions for downloading your course materials and attending the live session.
Introducing. . .
The Lead Generation Machine
Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course
Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts)
Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before.
Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like.
This course will turn any small business into a systematic lead generating workhorse.
You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session.
Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Learn a system for marketing permission with your core marketing message
Create an automatic 2 step advertising process that qualifies your prospects
Discover how to get prospects to request your marketing materials
Learn how to get others to gladly promote your business with co-branding tools
Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.
Create your referral target markets
Uncover a system for partnering with other businesses for referrals
Learn the single most powerful referral tactic in the world
Discover the right way to motivate your referral sources
Develop a system to educate your referral sources
Create a referral marketing offer that differentiates your business
Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.
Learn the right way to approach the media
Develop your media list and a plan to work it
Learn how to write and distribute a press release
Discover ways to find great PR story ideas in your business and industry
Understand how to use speaking and writing as PR tool
| "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
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Choose your version of the Lead Generation Machine
Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129.
Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.
$97 - Click to immediately download digital versions of all files
$129 - Click to buy 3 ring binder version shipped to your address
Invest securely using one of these forms of payment
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