Simple, effective and affordable
small business marketing
The Workbench Community for Small Business Marketers
Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
VISIT THE SPECIAL BLOCKBUSTER LAUNCH PROMOTION!
Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Why not give the gift of business growth instead of another coffee mug, scarf, or toaster?
I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing.
ORDER your copies and see the entire list of bonuses today
304 pages: Hardcover - Shipping NOW!
Over $450 worth of coupons and discounts on marketing tools and services inside the book AND thousands of dollars of bonuses from a select group of world class marketing experts when you order 1 or more copies.
Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program.
Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)
The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years.
And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get.
The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.”
This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it.
Licensees receive:
Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee.
Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)
You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE
(382-8273) or matthew@ducttapemarketingcoach.com
"The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be!
John Dunn, Duct Tape Marketing Authorized Coach
Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach.
Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs.
Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs.
People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. Now is the time to get your business listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind.
Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis.
For shoes they type " Kansas City Shocks " or " Omaha shoes "
For an accountant it's " Chicago west suburb accountant "
For computer programming it's " Idaho .Net programmer "
That's the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world..
Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town. So, let's say you type into Google - "remodeling contractor 64114"
You may not have noticed it before, but the first results displayed are actually local directory results complete with a "map it" feature and all. Click on one of the local listings displayed and you get all of the information that's presented. It's almost like a mini web page for that business.
What this means to you and your local business though is that you need to make sure that when someone does a search like the ones above that you show up in those directory listings and in the normal “organic” search results for a local terms important to your business. If you can do that, you can achieve a huge advantage over your competitors.
A Duct Tape Marketing Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above.
Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing your businesses ability to be found locally.
In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, your profile will get found, ranked and indexed almost immediately. (This will put your new web site on the map faster than anything else you can do.)
An accounting and investment firm – http://profiles.ducttapemarketing.com/wealthadviso r
Click to Google search for Kansas City CPAs – rank #4
Click to Google search for Kansas City Investment Advisors – rank #1
A computer network services firm - http://profiles.ducttapemarketing.com/networkservi ces
Google search for “ Kansas City computer network service ” – rank #5
Google search for “Kansas city network security” – rank #3
Google search for “Kansas city network maintenance” – rank #3
A remodeling contractor - http://profiles.ducttapemarketing.com/remodel
Google search for “ Kansas City remodeling contractor ” – rank #4
Google search for “Kansas city bath remodeling” – rank #2
Google search for “Kansas City house remodeling” – rank #1
Would showing up in the top 10 on Google for search results like this mean anything to your local business?
For an annual fee of $199 your business receives a customized online search engine profile page ( example ), submission to the major local search engines and directories and a major boost in search results from residing in the Duct Tape Marketing business directory. ( Some sites start seeing results in 4-5 days due to this. )
After you complete the transaction you will be redirected to a form that will ask you to submit information to get your page and profile started.
Okay, so you've seen and read all about the power of blogs for building a business and enhancing your marketing and you're convinced. . .you must add a blog to the mix. And why not, I mean blogs have become a proven marketing vehicle for organizations large and small.
Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of saying that blogs give a lot of bang for the buck.)
If you're an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing tool.
Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting blogs the right way, someone who has a proven track record of building a blog. . . and a blog readership, for the business professional.
Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs, what do they say about your business? About the same thing having a Hotmail account as your business email does.
Makes perfect sense, doesn't it? So, now what?
You've got two choices.
You can pick-up a copy of Blog Lightning - because I've done the hard part for you. I will take you by the hand and teach you the right way to get your blog set-up, designed, submitted and found - and you won't even break a sweat. There simply is no reason for you to go it alone. Included with your copy of Blog Lightning is exclusive access to screencast tutorials that show you how to do each step outlined in the system. A screencast utilizes special software to make a video of activity taking place on a computer screen. It's like standing over my shoulder watching as I create and promote a blog. View a sample screencast here.
The Blog Lightning manual is only 1/2 of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of me performing and explaining the exact actions I recommend. The steps in Blog Lightning are really very easy but, in case something just doesn't make sense when you read it, you can fire up the video screencast associated with that step and watch me do it over and over again until you get it. It doesn't get any easier than that. (New screencasts will be added as I discover new tactics and strategies - you get these updates automatically when you become a Blog Lightning customer.)
Sample list of screencast tutorials: View a sample screencast
When you launch your blog using the Blog Lightning system you will:
Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice.
This is not a book full of theory and history. . . this is a roadmap. Follow the directions and you will have a successful blog .
Do step 1, then step 2, then step 3. . . and you will create a blog from a blueprint that works every time. The Blog Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven strategy for creating and promoting a business blog The advice contained in Blog Lightning is taken from my experience with my own award winning blog and my work with the growing number of small business blogs I create for my clients.
Blog Lightning will instantly save anyone who is trying to get into the world of blogging countless hours of frustration attempting to discover how to create a blog. I am a noted small business expert, not an Internet guru, this program was created to give the small business owner the straight story on how to really use a blog to market his or her business.
Blog Lighting is divided into three sections
Getting Ready - Learn how to prepare for your blog and the right way to create a distinctive blog taking advantage of very user friendly TypePad Blog Hosting System.
Getting Going - The Ins and Outs of posting content to your blog and how to get your blog started the right way.
Getting Found - That is the point isn't it. In this section you will learn some of the most closely guarded secrets to promoting your blog and attracting the most traffic and readership.
You don't need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool.
My Guarantee - I guarantee you will set-up and promote an effective blog in no time at all using the Blog Lightning System or I will give you a 100% refund. Buy the book, view the screencasts, give the entire program a thorough test drive. If you're not convinced that this is the best blog building and promoting program ever created, just drop me an email and I will issue a full refund.
* The Duct Tape Marketing Blog was chosen " Best Small Business Blog " by the readers of Marketing Sherpa in 2004, 2005 and 2006 and was chosen as a Forbes favorite for marketing and small business.
No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium.
This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business.
Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web.
This course will help any small business learn to use the power of the Internet to get an edge over competition both online and offline.
Here are the topics covered in this program
Lesson #1: Creating a content based web presence - content, concept and offline integration
A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Learn the best way to reuse your marketing kit contents on your web site
Discover how to structure your content for maximum results
Understand the basic of web navigation
Develop content to draw in local web surfers
Lesson #2: Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.
Learn the basics of search engine optimization
Get your web site indexed by Google and Yahoo in less than 48 hours
Discover what your must tell your web designer
Develop a plan for local web searchers and local directories
Understand how to use pay per click advertising methods
Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.
Understand the basics of blogging
Learn how to get more traffic to your blog
Develop a strategy for partnering with other bloggers
Learn how to use a blog to get more web site visitors
Tap the power of RSS to create content and generate traffic
If you want to immediately give your business a competitive edge , your don’t want to miss out on this power packed telesummit. Forbes named the Duct Tape Marketing blog a favorite for small business and marketing. These sessions contain real world, proven strategies and tactics.
Also, receive extra BONUS Material when you purchase today:
1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimization ($29 value)
2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value)
3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value)
There are two ways to purchase Harness the Internet - Click on the appropriate add to shopping cart button below to purchase either version 1) All digital files for immediate download - $97 2) Printed ebook and audio CDs shipped to you in a 3 ring binder - $129
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3 Ring Binder Version - | All Digital Download File Version -
When you enroll you will receive email instructions for downloading your course materials and attending the live session.
Introducing. . .
The Lead Generation Machine
Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course
Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts)
Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before.
Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like.
This course will turn any small business into a systematic lead generating workhorse.
You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session.
Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Learn a system for marketing permission with your core marketing message
Create an automatic 2 step advertising process that qualifies your prospects
Discover how to get prospects to request your marketing materials
Learn how to get others to gladly promote your business with co-branding tools
Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.
Create your referral target markets
Uncover a system for partnering with other businesses for referrals
Learn the single most powerful referral tactic in the world
Discover the right way to motivate your referral sources
Develop a system to educate your referral sources
Create a referral marketing offer that differentiates your business
Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.
Learn the right way to approach the media
Develop your media list and a plan to work it
Learn how to write and distribute a press release
Discover ways to find great PR story ideas in your business and industry
Understand how to use speaking and writing as PR tool
| "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
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Choose your version of the Lead Generation Machine
Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129.
Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.
$97 - Click to immediately download digital versions of all files
$129 - Click to buy 3 ring binder version shipped to your address
Invest securely using one of these forms of payment
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Introducing. . .
"http://www.ducttapemarketing.com/images/Magnifice nt150.jpg" border="0" alt="" hspace="4" vspace="4" align="left" Magnificent Marketing Materials
How to create marketing materials that educate and connect with prospects - A Duct Tape Marketing Small Business Marketing Essentials Course
Lesson #1 – A Marketing Kit That Speaks To Each Prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses.
Understand the value of an educational marketing tool
Learn how to use a core message of differentiation
Receive actual marketing kit example pages
Lesson #2 – Tell Them A Story and Win Them Forever
Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit
Discover the power of story telling in your marketing
Learn how to find your perfect marketing story
Learn how to structure and create your story
Develop creative marketing uses for your story
Lesson #3 – Case Studies and Testimonials
Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.
Develop systems to obtain testimonials for your marketing use
Discover how to create and use case studies in your marketing
Develop an introductory offer that makes you the provider of choice
Discover ways to package your products as services and services as products
| "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
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Invest in Magnificent Marketing Materials Today and receive these bonus programs.
Product consists 3- 1hr audio lesson, 204 page workbook, including audio transcript of each session and over 50 pages of sample materials
Printed version with 3 audio CDs via US Mail - $129
All digital version for immediate download - PDF and mp3 files - $97
Invest securely using one of these forms of payment
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Introducing. . .
Differentiate and Dominate
How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course
Lesson #1 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.
Learn how to narrow your focus
Discover the value of niches
Create the picture of your ideal client
Develop a system for collecting information about your clients
Lesson #2 – Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson
Find ways to increase your appeal with your market
Develop a system to discover your core message and receive ongoing feedback from clients
Create the message that shapes your marketing
Learn the best way to present your company and your story
Lesson #3 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
Audit your existing brand elements and bring them in line with your core message
Create ways to make all of your products and service more memorable and more valuable
Develop an introductory offer that makes you the provider of choice
Discover ways to package your products as services and services as products
| "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
|
Invest in Differentiate and Dominate Today and receive these bonus programs.
Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lesson
Printed 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129
All digital version for immediate download - PDF and 3 mp3 files. - $97
Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.
Invest securely using one of these forms of payment
"http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26"
Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Two ways to buy digital files for immediate download. - $97 or 3 ring binder with audio CD - $129 More . .
This product comes in several formats. Visit this link to select the version you would like to receive.
(Digital Version for Immediate Download Now Available)
How A Simple Shoe Shine Helped Me Discover the Single Greatest Small Business Marketing Strategy On the Planet.
Every small business owner I know admits that they got started this way...yet not a single one understands and uses the power of this marketing method.
Introducing ...
Referral Flood - How to create a flood of new business without spending one dime on advertising
An insider's shortcut to referral marketing that will supercharge your business, your wealth, and your life...even if you don't know a thing about marketing.
| From: John Jantsch Dear Business Owner: Over the course of the last 20 years, I have worked with thousands of small business owners, either in one-on-one consulting or through one of the many marketing workshops I have presented. | |||||
| At some point I began seriously trying to understand as much as I could about how small business owners really get new clients. So, I began asking every small business owner I worked with how they had built their business to this point. Well, I'll tell you right now that it didn't take very long before I noticed a pattern...no that's wrong...I noticed an overwhelming trend so big that only a complete idiot could miss it. Most Small Business Owners Start Off Building Their Businesses Through Referrals. Okay, okay, I know everybody knows that. I mean, you do some nice work for a client, and they tell their Uncle Louie, and then Uncle Louie tells Cousin Vinnie, and boom, you're off to the races...bringing in business faster than hot cakes. But here's where it gets weird. Ask any one of the 1,721 business owners that I have visited with what they do to purposely generate referrals , to take full advantage of this marketing powerhouse, and you will get mostly blank stares or what I call the long lost look of the "Plague of the Accidental Referral." Do you want to know what I discovered? I asked and I asked and what I discover was that the number one reason that small business owners don't use the secret weapon of referral marketing to grow their businesses, fatten their wallets, and crush their competition is fear. At first that didn't make sense to me so I did a survey of 112 small business owners and fear was by far the number one reason small business owners hesitated in tapping into the power of referral marketing. See a sample of this research Now fear comes in many shapes and sizes. Some fear rejection, some fear they don't deserver referrals, some fear they will come off looking desperate...but all in all...this is the common stumbling block. In my book, small business owners are mostly a very courageous lot, but when it comes to looking a client right in the eye and asking for a referral, they seize up in fear. They know, I know it, and now you know it.
So let me jump to the story of how I discovered the secret to unlocking this fear. One bright sunny summer morning I was headed into Starbuck's for my usual shot of coffee, when I noticed a sign in the window next door. "The sign simply said, Earn a 100% Refund On Your Shoe Shine." I must admit, I was curious. So I peeked my head in the door and was greeted by an elderly gentleman that invited me to step inside. "Son, let me heal your shoes, for you have gone far too long without tending to their needs," came the voice. Now how do you say no to that? Next thing I know, I'm in the chair chatting with Wilfred, the owner of the store.
As he proceeded to shine my shoes he went on at great length about the differences in shine technique, polish, and application. I'll confess, I was intrigued. Then, in an effort to make small talk, I asked Wilfred how his new venture was going. Here is what he said. "Business is just fine, but I can always use more customers who understand the seriousness of the impression the state of their shoes makes on their success in life"
I was taken aback by his comments, but then, without hesitation he pulled 4 cards out of his back pocket and proceeded to explain to me that he wanted me have these business cards as a gift. If I would simply hand these cards out to friends, neighbors and colleagues, he would offer the holder of these cards a free shoe shine, and furthermore, for each of these cards that came back in the door, I would earn a refund on today's shoe shine. In fact, he said, "If all four of these cards show up, I'll give you a 100% refund on today's shine." "I don't advertise, I put everything I have into making you look good, and then I expect that you will tell others who appreciate and need that." Now, even as a self-appointed marketing expert, with a whole bunch of marketing experience, I was indeed humbled. What Wilfred showed my that day was the missing ingredient to growing a business by referrals. Wilfred showed me how to unlock the paralyzing grip of fear that most small business owners feel. The entire process tumbled at my feet in crystal clear fashion. The Amazingly Simple Secret Behind The Most Successful Small Businesses In The World Is the Word SYSTEM. Effective Referral Marketing requires a system. As the saying goes...The System Is The Solution. It's as true in marketing as it is in accounting, or hiring, or production, or any other aspect of your business. And that's the missing link, the greatest secret. See, Wilfred had a system for identifying his target market, educating them, getting their interest, making them an offer they couldn't refuse, making referrals part of the deal, and finally, guaranteeing that everyone who walked into his shop, would come back for more.
Since that day, I have spent over a year focused on learning everything I could about referral marketing and referral marketing systems and I'm proud to announce that what I have compiled is certainly the most comprehensive real-world study of referral marketing systems ever committed to paper. Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Referral Flood - 118 pages, and 3 audio CDs packaged and shipped to your door in a 3-ring binder (Digital Version for immediate Download Now Available) I chose to package Referral Flood in a 3-Ring Binder and ship it only as a "hard" product containing all 118 pages and 3 audio CDs (2 program CDs and 1 Bonus CD) because it is meant to be a reference manual that you can put your arms around and hold and refer to over and over again. I just don't think digital download type programs allow you to do that. It may take a few more days to arrive at your door, but, believe me, it's worth it. And besides, I assume you plan on being in business for the long haul, so what's a couple of days. By the way, the program is 100% useable content. I didn't add pages and pages of filler just to make it a bigger book. I want you to focus on building referral systems not reading my wonderful prose. Quite simply, nothing like this program exists anywhere - at any price . The super-intense "insider" education contained in this course will be worth hundreds of thousands of dollars to anyone who puts it to work in their business. I've done the hard part...all you have to do is dig in and find the right system for you business, tweak the tools and examples included, and stand back and watch while your business begins to produce a consistent flood of new business. Here's some of what you'll find in Referral Flood
That's just a small sample of what you'll find in Referral Flood. There are 18 chapters in this program and over 3 hours of audio training...all designed to short-cut your marketing education. Referral Flood gives you the exact super-detailed roadmap you need to start generating your very own flood of ridiculously-successful marketing.
Even If You Don't Know A If you're just starting out, or you've successfully struggled to grow your business for years. If you have a service business, product business, retail business, construction business, professional services business...it just doesn't matter. Maybe you have a home business, network marketing business, online business or even a sales territory to build. Referral Flood will help you succeed in ways you never imagined. You Will Earn The Money You Invest In This Program Back 10 Times The First Time You Use Even One Of The Referral Marketing Systems I Reveal To You But here's the best part... When you order your copy of Referral Flood, you can completely check it out, see all the secrets, listen to the audio seminar and audio explanations, tear through the proven examples and forms and then...and only then...decide if you want to keep it. And did I mention I have some bonuses for you just for giving Referral Flood a look. When you order you will also receive: BONUS #1 - Referral Flood Power Interview with Robert Middleton - 60 minute interview captured on CD with 44 page transcript. (This CD and transcript sells well at $35)
3-Month No-Risk If you don't think Referral Flood can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Here's how to order: You have 3 options. 1) Order securely online - We will ship your package the day you order 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Jantsch Communications ) - Fill out this PRIORITY ORDER FORM and send it to: |
The Ultimate Marketing System is a complete small business marketing system consisting of 12 workbooks and 12 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals. (See entire list of titles included below)
AudioAcrobat.com Player code BEGIN - a quick audio overview of the program
AudioAcrobat.com Player code END one who has helped thousands of small owners grow their businesses with a proven step-by-step system. Now you can have one of America's most respected small business marketing experts guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching?
The Duct Tape Marketing Ultimate Marketing System is a collection of 12 lessons and 12 audio CDs that make up the most complete small business marketing self study program ever created.
Each lesson contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson
Listen to an overview of the principles of Duct Tape Marketing - Running time:1 hr:15 minutes
(Right click this Small Business Overview link and "Save As" to download)
Each module is available as an individual product, but when you buy the complete system you save $117 over individual module purchase.
Module 1 - Differentiate and Dominate
Lesson #1 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.
Lesson #2 – Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson
Lesson #3 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
Module 2 - Magnificent Marketing Materials
Lesson #1 – A Marketing Kit That Speaks To Each Prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses.
Lesson #2 – Tell Them A Story and Win Them Forever
Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit
Lesson #3 – Case Studies and Testimonials
Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.
Module 3 - Lead Generation Machine
Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.
Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.
Module 4 - Harness the Internet
Lesson #1: Creating a content based web presence - content, concept and offline integration
A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Lesson #2: Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.
Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.
The Ultimate Marketing System 3-Ring Binder holds over 400 pages of small business marketing information and 12 Audio CDs
AudioAcrobat.com Player code BEGIN
- how to order instructions AudioAcrobat.com Player code END D IGITAL VERSION : Download the Ultimate Marketing System immediately and save $$ - Digital version comes as 4 separate PDF ebooks and 12 mp3 files that you download to your computer. It's the same information, just a different format - $299
The Ultimate Marketing System is THE small business marketing roadmap.
3-Month No-Risk
100% Money Back Guarantee
If you don't think the Ultimate Marketing System can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk.
Your Investment in the Ultimate Marketing System is $ 399 - Invest in your business today! - Buy as a complete system and save $117 over individual module purchases
Bonus packages - get these valuable bonuses when you order - $275 value
Here's how to order: You have several options.
ORDER PRINTED 3-RING BINDER VERSION - $399
1) Order securely online - We will ship your package the day you order use Google Checkout
use my secure online shopping cart or,
2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me.
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3) Order by mail ( you may pay by check payable to Duct Tape Marketing ) - Fill out this PRIORITY ORDER FORM and send it to:
Duct Tape Marketing
916 W 47th Street
Kansas City, MO 64112
USA
ORDER DIGITAL VERSION - $299
1) Order securely online - You will receive a link to a page that will allow you to download all of your files immediately.
use my secure online shopping cart or,
or use Google Checkout
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