The definition of branding

From: johnjantsch
Description:

One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization.

This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

So, here you go. Branding is the art of becoming knowable, likable and trustable .

Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you?

With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision.

If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other.

A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing.
Blog post
2 years ago
Views: 3134

Free iStockphoto credits!

From: ducttapemarketing
Description:

Duct Tape Marketing Resource, October 23, 2007

I visited with Lesa King, editor of the Graphic Reporter, author the Lynda.com training series - Graphic Secrets for Business Professionals and chief evangelist for iStockphoto for a recent edition of the Duct Tape Marketing podcast.

Lesa gave the Duct Tape Marketing Coach network a guided tour of iStockphoto at my annual gathering of coaches. For those of you who may not know about iStockphoto, you simply must. If you use images, illustrations and video clips in your marketing, this is a gold mine. Great, royalty free stock photos, that are easy to find and inexpensive.

iStockphoto is also a big supporter of Duct Tape Marketing and is offering my readers 10 free credits (good for 5-10 stock photos)

Just send Lesa an email at lesa@iStockphoto.com and ask her for the special Duct Tape 10 code.

- John Jantsch

****

Get on a roll with us - Join the Duct Tape Marketing community and sign up to receive small business marketing tips in your email inbox every week. Sign Up here: DuctTapeMarketing Newsletter
Blog post
2 years ago
Views: 1848
Not yet rated

Kama Sutra Night

From: via3pr
Description:

Brooklyn, NY-Café Chert Poberi held Kama Sutra Night on Wednesday, February 13 ^th, organized by via3pr Inc. It was a stimulating evening which featured a discussion by sex therapist, Zahar Vayntroob and enacting of Kama Sutra and Yoga poses by yoga specialists. Vayntroob explained the history of Kama Sutra and educated the audience on these ancient Indian practices. He also explained the sexual, health and spiritual benefits of the poses that were enacted.

Everything was set for a tantalizing experience geared toward one theme: sex. With candle light, Kama Sutra poses painting displayed on the television screens, Enigma music and condom distribution with instructions at the door the attending patrons were exquisitely excited. This was definitely not an event for the timid.

The audience was encouraged to ask questions and provide comments on the lecture. Following the Q & A portion of the evening, a contest was held inviting the attendants to enact a pose from the Kama Sutra. Yelena Kreper, a Talent Agent/student and Eugene Kusmarov, Event Coordinator were the winners for this night of $150 certificate to dine in Café Chert Poberi.
Blog post
1 year ago
Views: 1782
Not yet rated

5 Ways to use LinkedIn for Bus

From: johnjantsch
Description:
Nice Wall Street Journal article on using LinkedIn
Blog post
2 years ago
Views: 1683
Not yet rated

A Blog Virgin is Deflowered

From: aorbeth
Description:

Okay, I've put off doing a blog long enough. Now it seems that WorkBench is making it way too easy. I've Twitter'd, Facebook'd, Plaxo'd, LinkedIn, posted to del.icio.us, flickr'd and most recently Plurk'd. I regularly read a few marketing blogs (2 favorites: www.drewsmarketingminute.com and "Opinions of An Ad Guy "http://blog.bggadvertising.com/), try to post when I have good content to add, and use Google's news feed as my primary outlet for live news. Compared to the average 46-year-old person, I'm pretty experienced with Social Media. So why does it still feel like the utility and purpose of these things for business are frustratingly just beyond my grasp?

As the President and Creative Director of an Advertising and Design firm, I need to "get it."

Over the next few weeks, I'll attempt to chart my course in figuring it out. If you have any advice or suggestions, I welcome your input!

There! No longer a blog virgin, but still far from being the blogospheres's version of a street-corner evening entrepreneur....
Blog post
1 year ago
Views: 1604

Investigadores Privados Nacion

From: justiceseeker
Description:

Fore-Front Investigations Inc. 800-340-4352 Gratis

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Blog post
11 months ago
Views: 1035
Not yet rated

Google vs Facebook

From: clarktaylor
Description:

I've started running some Facebook ads for some of my SEO and Google Adwords pay-per-click clients and so far Google is in the lead. If you prefer to keep score by counting conversions (like I do), Facebook is a couple of laps down in NASCAR lingo. But there are several things I really like about Facebook PPC:

1. Very Targeted: You can place your ads in front of exactly the right audience. You can select age-range, location, gender, marital status, interests and more.

2. Lots of Impressions: My client ads are running 24/7 and getting lots of visibility.

3. Low CPC (Cost-per-Click): One of my clients, who's in a very competive industry is paying less than $1 per click compared to 3-4 bucks per click on Google Adwords.

And there a couple of things that Facebook really needs to work on:

1. Ad Management: It may take hours after editing an ad for it to be approved.

2. Ad Placement: IMO the ads' placement is not optimized for a good CTR (click-through-rate).

3. GUI: Facebook won't let you edit an ad that's running. You'll have to create a new ad, delete (or pause) the old one, then wait hours for the new ad to start running.
Blog post
1 year ago
Views: 995

Free Business Cards from Overn

From: dotcomcowgirl
Description:

I am a huge fan of Overnight Prints, and I got this offer email from them this week. If you haven't tried their full color, glossy business cards, postcards and now folded cards, this is a good time to run a free set of Biz cards so you can see the quality. I've tried many internet printers, and nothing beats the quality at O.P. I use the biz cards, double-side printed, as little "coupon cards" - for $15/100, you can't lose!

- Haylie McCort aka DotcomCowgirl.com

==================

OVERNIGHT PRINTS.COM

We´re so confident you will love our superior print quality that we are giving away free business cards. This giveaway is not your typical free "flimsy" business card, and we never put our logo on your card or charge you to remove it. These are high quality, full color, offset business cards on premium card stock!

To take advantage of our limited time offer, simply type the code "FREEFALL" before checking out your business card order at Overnightprints.com

You can create your cards online in minutes and have them shipped the very next day!

OvernightPrints.com
Blog post
2 years ago
Views: 975

Become a Duct Tape Marketing A

From: ducttapemarketing
Description:

Become A Duct Tape Marketing Authorized Coach

Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program.

Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)

The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years.

And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get.

The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.”

This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it.

What Does A Duct Tape Marketing Coaching License Entail?

Licensees receive:
- License to use the Duct Tape Marketing name and brand
- License to sell and promote Duct Tape Marketing ebooks and audios
- License to offer Duct Tape Marketing teleseminars
- License to use the Duct Tape Marketing system to work with clients
- Complete lead generation training, support and leads
- Participation in the Duct Tape Marketing network of licensees
- Internet marketing training, implementation and support
- Access to new products, services and marketing opportunities
Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee.

Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)

You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE
(382-8273) or matthew@ducttapemarketingcoach.com

"The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be!

John Dunn, Duct Tape Marketing Authorized Coach

Duct Tape Marketing Coaching Services

Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach.

Duct Tape Marketing Personal Coaching

Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs.

Duct Tape Distance Coaching

Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs.
Blog post
2 years ago
Views: 907
Not yet rated

If you don?t know where you?re

From: TornadoMarketing
Description:

If you are going somewhere that you’ve never been, you usually try to plan a route first, right? Some of you may use your in car GPS, a handheld map or your favorite map site (MapQuest, Google maps, etc). But, however we do it; most of us plan where we are headed.

Now, when you look at the future of your business (unless you have a Delorian going 80) you don’t know where you’re going. So, wouldn’t it make sense to create a map to plan this route as well?

In business, your road map is your goals; daily, weekly, monthly, yearly and long term (5+ years). If you don’t know what your goals are, how do you know what roads to take? How do you know when to slow down, speed up, or if you’re headed in the wrong direction? We can’t be expected to just start driving and hope that we get somewhere. We must know that at the end of the day, we took the turns that will bring us closer to our destination. This means that we all need to know our goals, where we want to be and how to get there. We must create our own road map to succeed in our business.

One final note, as in any map, if you miss a turn, it’s not the end of the journey. There is always a way to get to your destination. It may just not be the quickest, the shortest or the way you initially planned. Remember, just keep going!
Blog post
1 year ago
Views: 898
Not yet rated

Lean Marketing

From: Business901
Description:

Last week, I wrote a series of blog posts showing the similarities in Marketing Plan Pro powered by Duct Tape Marketing and Six Sigma . I summed the series up with a case for MPP to be considered as a best practice. However, I never really completed the job without adding the Lean component to the picture. Below is a corrected diagram with the Lean flow diagram to the top.

Lean marketing is a whole-systems approach that creates a culture of continuously improving processes. It is a system focused on and driven by customers, both internal and external. Lean manufacturing isn’t just an industry buzzword or quick-fix alternative. Increasing competition demands a continuous focus on minimal costs, maximum customer options, fast delivery, and high-quality products and services.

Today’s companies must be innovative while focusing on waste reduction, improved lead-time, maximized flexibility, and upgraded quality. Remember when the old adage about marketing was that only 50% of your marketing worked, you just did not know which 50%. Lean marketing principles will allow you to implement proven strategies. The components of Lean: Value Stream, Lean metrics, Current state, Future state, Kaizan plan may resemble the MPP principles more than the Six Sigma flow diagram.

But lets just start this series of Lean post with 2 questions:
1. Is there a better way to market your operation?
2. Is there a more efficient way to advertise, promote, and refer your product or services?
Blog post
1 year ago
Views: 865
Not yet rated

Principles of Selling

From: SalesPractice
Description:

When you are selling any type of product or service there are a few aspects you must be aware of. If you cannot successfully execute the sale then your business is bound to fail due to the fact that your business survives on its consumers and if you cannot draw your consumers in, then your business will not continue to grow. You must be able to apply a few basis strategies to the proper sale of your product or service that your company is offering in order to secure the longevity of your business.

With advertisements used to help sell your product or service, you must always be aware of even the smallest details in grasping the attention of the public. The words in the ad, the placement of the objects in the ad, the relevance to today’s society and the consumers you are targeting are all characteristics of your ad that you must pay very close attention to. The ads you use should either create a sense of urgency to buy your product and service or demonstrate the joys people will have when working with your company. Most often, your ad will do both of these. Consumers are looking for a few basic things and creating a proper ad campaign will help sell your business as a whole.

The next area in the execution of your sale is the proper customer service. If you do not have the correct people skills and do not possess the proper grammar then you will surely lose a lot of business that your company needs to survive. Suggestions to hire a customer service team to deal specifically with the communication with clients and potential buyers seems as though the best bet in assuring your business will be able to communicate with your clients and bring them back for future business.

Now, not only do you need to create proper ad campaigns and have a well rounded team of customer service representatives but you should also be able to create a sense that the consumer should come back to your company in the future and also recommend your product to other consumers they know. Word of mouth is something we hear all the time and is a principle of selling that you should live by. You can only reach so many people with your ads and customer service, but a happy client is a client that will always speak highly of your company to friends and family who may have never had the opportunity to see your ads or hear about your company, and best of all IT’S FREE!

If you can create a unique selling point and set yourself apart from your competitors then your business is one step ahead of other businesses in your market and you are well on your way to selling the product and service you offer. Always remember that promoting your product is only the first step in creating a successful business, but selling your product and creating an environment that consumers enjoy and speak highly about is by far the biggest point in a profitable business.

ABOUT THE AUTHOR: Jeff Blackwell is the founder of www.salespractice.com a member-driven online sales training community and information center where anyone involved in the profession of sales can identify and access the resources needed to expand their selling skills, knowledge and expertise.
Blog post
1 year ago
Views: 860

Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads?

Introducing. . .

The Lead Generation Machine
Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course

Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts)

Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before.

Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like.

This course will turn any small business into a systematic lead generating workhorse.

You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session.

Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.

Learn a system for marketing permission with your core marketing message
Create an automatic 2 step advertising process that qualifies your prospects
Discover how to get prospects to request your marketing materials
Learn how to get others to gladly promote your business with co-branding tools

Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.

Create your referral target markets
Uncover a system for partnering with other businesses for referrals
Learn the single most powerful referral tactic in the world
Discover the right way to motivate your referral sources
Develop a system to educate your referral sources
Create a referral marketing offer that differentiates your business

Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.

Learn the right way to approach the media
Develop your media list and a plan to work it
Learn how to write and distribute a press release
Discover ways to find great PR story ideas in your business and industry
Understand how to use speaking and writing as PR tool

What Lead Generation Machine customers are saying.

"Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."

Paul Moffatt
TNS Telecom Networking Solutions Inc.

"My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word."

Paul Ziliak, President
MicroAccounting Solutions - Chicago

Choose your version of the Lead Generation Machine
Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129.

Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.

$97 - Click to immediately download digital versions of all files

$129 - Click to buy 3 ring binder version shipped to your address

Invest securely using one of these forms of payment
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Blog post
2 years ago
Views: 845
Not yet rated

Reflections from a U.S. Confer

From: willkintish
Description:

I recently returned from a big big Convention in New York.

New york, for me , is the most exciting and busiest place in the world. If you don't like noise, people, traffic,big buildings and a fast pace of life...don't go.

The convention itself was okay, good but not great in my opinion. I had been wanting to go for 8 years so the anticipation was high. Like everything in life if your expectations aren't met it becomes a little of a disappointment. I found too much sizzle and not enough substance. Funnily enough the books I bought at the exhibition taught me lots of new stuff!

I consider myself a good networker meaning I spend more time asking questions about others, listening carefully and being genuinely interested. I noticed a trend which showed, after I had asked people questions, not many seemed interested in me and what I did. When I asked my fellow 'Brits' about this they told me the same.

Perhaps the US business community need some help with my netwrking skills?!
Blog post
1 year ago
Views: 845
Not yet rated

Differentiate & Dominate

From: ducttapemarketing

Description:

Standing out from the competition with a clear marketing strategy is an essential small business marketing tool

Introducing. . .

Differentiate and Dominate
How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course

Lesson #1 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.

Learn how to narrow your focus
Discover the value of niches
Create the picture of your ideal client
Develop a system for collecting information about your clients

Lesson #2 – Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson

Find ways to increase your appeal with your market
Develop a system to discover your core message and receive ongoing feedback from clients
Create the message that shapes your marketing
Learn the best way to present your company and your story

Lesson #3 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.

Audit your existing brand elements and bring them in line with your core message
Create ways to make all of your products and service more memorable and more valuable
Develop an introductory offer that makes you the provider of choice
Discover ways to package your products as services and services as products

What past Duct Tape Marketing teleseminar participants are saying.

"Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."

Paul Moffatt
TNS Telecom Networking Solutions Inc.

"My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word."

Paul Ziliak, President
MicroAccounting Solutions - Chicago

Invest in Differentiate and Dominate Today and receive these bonus programs.

Why Headlines Fail – Sean D’Souza – Psychotactics ($29) value
How Clients Buy: The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) - value
The Yellow Pages and Online Local Search – Alan Saltz ($49) - value

Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lesson

Printed 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129

All digital version for immediate download - PDF and 3 mp3 files. - $97

Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.

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Blog post
2 years ago
Views: 838
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Salesmanship and Empathy

From: SalesPractice
Description:

One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer's point of view. When you are in tune with your buyer you have empathy. This means that you can identify with and understand their situation, feelings, and motives.

When you are in tune with your buyer everything you say or do seems to be right on the mark. The buyer gets the feeling that you really understand them and the road to a successful sale lights up like an airport runway. The opposite is also true. When you are not in tune with your buyer nothing you can do or say will seem to be right. When you push they pull and vice versa.

Master salespeople know the importance of empathy and tune in to their buyers as quickly as possible. Novice salespeople on the other hand, rarely make the effort. This lack of empathy between buyer and seller accounts for much of the negative experiences many consumers experience.

This kind of selling requires a genuine desire on the part of the salesperson to try and be of service. It is pretty easy to spot the salesperson with this kind of desire. These salespeople take an interest in the buyer on a more personal level. The empathetic salesperson asks more questions and better questions. They ask the type of questions that get the buyer to open up and talk about their situation.

Buyers like salespeople that reach them on a personal level. Everyone likes to be listened to and understood. When you demonstrate to your buyer that you are interested and paying attention they will open up to you and tell you what it will take to make a sale. Here are a few reminders to help you focus on your buyers;
- Focus your attention on your buyer. Do not allow yourself to become distracted.
- Look for something you like in the other person. What do you think their friends like about them?
- Get your buyer to tell you their situation, hopes and fears with well prepared questions.
Sell with empathy and increase your productivity immediately!

ABOUT THE AUTHOR: Jeff Blackwell is the founder of www.salespractice.com a member-driven online sales training community and information center where anyone involved in the profession of sales can identify and access the resources needed to expand their selling skills, knowledge and expertise.
Blog post
1 year ago
Views: 837

From Janitor and Pizza Deliver

From: MDMS
Description:

Jesse Walter’s path to Million Dollar Meta Search is a quick and galvanizing story.

Jesse Walter graduated from Arrow Continuation High School (Glendora, CA). While attending at the age of 16 (1996), he started a clothing brand, PCA (Premiere Clothing America), which became the leading body boarding clothing line in the industry. The PCA; Premiere brand sold both nationally and internationally. A couple years later Jesse received a great accomplishment, the cover story of, “Young of Entrepreneur Magazine”, for his achievements with the clothing brand at such an young age. Much of the success is credited to his natural ability to see advertising and marketing opportunities.

THE SPEED BUMP YEARS came after the clothing brand faded. Jesse was scrubbing toilets at his janitorial job and delivering pizzas amongst other jobs to make a living and provide something for his Wife and Kids. At the same time he was continuing his self education on advertising and marketing.

The years went by and Jesse accepted a position with a top 20 franchise as the Operations Director for the fastest growing Master Franchise office; which was awarded the Franchisee of the Year Award by the IFA.

He then moved forward to take a position with Entrepreneur Media, where he was an Advertising Account Executive. Jesse says, “Everyone should pick up a copy of Entrepreneur Magazine; it’s a great publication to read and a great place for companies to advertise.”

As of today, Jesse is President of BAWNmedia, which provides franchise advertising for franchisors and franchisees; one of BAWNmedia’s products is ifearch, “The search engine for entrepreneurs”. ifearch has thousands of searches everyday as a niche search engine and it is growing daily. One of Jesse’s visionary products is Million Dollar Meta Search, which is going to fund the completion of another search engine project (and donate to charities) that will allow 10’s of thousands of people in the world the opportunity to make a great living from the search engine business. “Right now”, Jesse says, “Only the rich guys at the top of the current search engine giants are making the Billions.” Jesse describes how this is truly going to be David vs. Goliath. In the end he says this will help in leveling the playing field between the rich and the poor/middle class.

Million Dollar Meta Search allows you to buy the exclusive top position keyword or search term. Example: You can buy “flowers”, “shoes”, or “business cards” and your ad will show up at the top of that search every time someone searches their keyword or term! Million Dollar Meta Search allows you to sell your keyword position for more money and make a profit. Jesse is expecting to quickly grow to hundreds of thousand of searches even millions of searches each month based on his advertising and search engine experience.

Some top position keywords already sold are “Buy a Franchise”, “Business Cards”, and “Flyers”. Some clients are Inkstar Printing, Career to Business, and FranTrends.
Charity donations will be focused to curing eye disease. Before the official launch of the live search, which is October 2008, Million Dollar Meta Search is offering a Pre-Launch Special for locking in your keywords now; this deal ends September 30, 2008.

###

Web: http://www.milliondollarmetasearch.com

Email: info@milliondollarmetasearch.com

Phone: 909.394.0367

Million Dollar Meta Search

540 E. Foothill

San Dimas, CA 91773
Blog post
1 year ago
Views: 818

Duct Tape Marketing - The Book

From: ducttapemarketing
Description:
Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide.
(foreword by Michael Gerber , author of the E-Myth and an afterword by Guy Kawasaki, author of Art of the Start. )
Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

VISIT THE SPECIAL BLOCKBUSTER LAUNCH PROMOTION!

Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Why not give the gift of business growth instead of another coffee mug, scarf, or toaster?

I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing.

ORDER your copies and see the entire list of bonuses today
304 pages: Hardcover - Shipping NOW!

Over $450 worth of coupons and discounts on marketing tools and services inside the book AND thousands of dollars of bonuses from a select group of world class marketing experts when you order 1 or more copies.
Blog post
2 years ago
Views: 793
Not yet rated

Harness the Internet

From: ducttapemarketing
Description:

Small Business Internet Marketing Series from Duct Tape Marketing

Harness the Internet to Market Your Small Business More Effectively - program includes 3 taped, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session.

No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium.

This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business.

Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web.

This course will help any small business learn to use the power of the Internet to get an edge over competition both online and offline.

Here are the topics covered in this program

Lesson #1: Creating a content based web presence - content, concept and offline integration
A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Lesson #2: Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.
Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.
If you want to immediately give your business a competitive edge , your don’t want to miss out on this power packed telesummit. Forbes named the Duct Tape Marketing blog a favorite for small business and marketing. These sessions contain real world, proven strategies and tactics.

Also, receive extra BONUS Material when you purchase today:

1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimization ($29 value)
2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value)
3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value)

There are two ways to purchase Harness the Internet - Click on the appropriate add to shopping cart button below to purchase either version 1) All digital files for immediate download - $97 2) Printed ebook and audio CDs shipped to you in a 3 ring binder - $129
.

3 Ring Binder Version - | All Digital Download File Version -

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When you enroll you will receive email instructions for downloading your course materials and attending the live session.
Blog post
2 years ago
Views: 791
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WrapMail signs American Airlin

From: wrapman
Description:

WrapMai l announces today that it has entered into an agreement with Dallas based American Airlines Center, to provide person-to-person email marketing software. American Airlines Center is the home of the NBA’s Dallas Mavericks, NHL’s Dallas Stars and AFL’s Dallas Desperados.

WrapMai l’s technology will enable the American Airlines Center to “wrap” every outgoing email from every employee with an interactive letterhead that consists of images and links. These links, when clicked, will redirect recipients to specific sections of the American Airlines Center’s website. According to WrapMail’s data, usage of their software should increase web site traffic by roughly 10% of external emails sent. The WrapMail technology also allows clients to include 3 ^rd party advertising in their Wraps which will give the American Airlines Center the ability to promote their business to all email recipients and sell advertising in their Wraps to team and arena sponsors.

The arena will use the software to drive ticket sales, promotions, merchandise sales and event awareness. Brad Mayne, CEO & President of American Airlines Center states , “We are always looking for new and innovative ways to improve our business which includes how we communicate with our customers and prospects. WrapMail gives us the opportunity to do that AND drive new revenue at the same time. It was an easy decision.” The Center will play host to The Cure, George Michael, Ringlin g Bros. and Barnum & Bailey Circus and the WWE Night of Champions among other major acts in 2008.

[endif] Rolv E. Heggenhougen [endi f], CEO of WrapMail states, “Our focus from day one has been to illustrate the value of the ‘everyday’ email that a company’s employees are sending anyway. We believe these are valuable and laser-targeted marketing opportunities that most organizations are currently not taking advantage of. It was no surprise to us that the Center Operating Company quickly saw the value.” “We look forward to working with other teams and arenas in the same manner.” WrapMai l expects the American Airlines Center to begin wrapping in the month of June.

About WrapMail

Founded in October 2005, WrapMai l is the world's only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software on any desktop. Headquartered in Fort Lauderdale, Florida, WrapMai l wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient. Please visit www.wrapmail.com for more information.

About Center Operating Company

Center Operating Company is the firm that built and operates American Airlines Center. COC is a partnership owned by Dallas Mavericks owner Mark Cuban and Dallas Stars owner Tom Hicks. American Airlines Center is the home of the NBA’s Dallas Mavericks, NHL’s Dallas Stars and AFL’s Dallas Desperados. Opened in July 2001, American Airlines Center is the premier sports and entertainment venue in the Southwest. Please visit www.americanairlinescenter.com

WrapMail BLOG at www.wrapmailblog.com
Blog post
1 year ago
Views: 788

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Standing out from the competition with a clear marketing strategy is an essential small business marketing tool

Small Business Internet Marketing Series from Duct Tape Marketing

Harness the Internet to Market Your Small Business More Effectively - program includes 3 taped, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session.

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