One of the core principles of Duct Tape Marketing is to "Live by a Marketing Calendar." I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable tool for most small businesses.
A simple idea on how to have a good one is to look at the people that use them to be successful. No, I am not talking Franklin Covey, I am talking someone that is using them for marketing and living by them, PUBLICATIONS. Go look at some media kits you have and evaluate what you like about them.
Here is why, they are simple and easy to read and they answer these questions:
1. Theme for each month = what
2. Material due dates = when
3. Mail dates = when
4. Types of material = how
5. Publication being used = where
6. Recipient = who
Oh yeah, it sounds like that Rudyard Kipling thing: "I keep six honest men. They taught me all I knew. Their names are What and Why and When and How and Where and Who." I urge you to use these six men.
My Calendar is being updated continuously and is on my web page, take a look.
Top Favorite Blog Posts
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Salesmanship and Empathy
- From: SalesPractice
-
Description:
One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer's point of view. When you are in tune with your buyer you have empathy. This means that you can identify with and understand their situation, feelings, and motives.
When you are in tune with your buyer everything you say or do seems to be right on the mark. The buyer gets the feeling that you really understand them and the road to a successful sale lights up like an airport runway. The opposite is also true. When you are not in tune with your buyer nothing you can do or say will seem to be right. When you push they pull and vice versa.
Master salespeople know the importance of empathy and tune in to their buyers as quickly as possible. Novice salespeople on the other hand, rarely make the effort. This lack of empathy between buyer and seller accounts for much of the negative experiences many consumers experience.
This kind of selling requires a genuine desire on the part of the salesperson to try and be of service. It is pretty easy to spot the salesperson with this kind of desire. These salespeople take an interest in the buyer on a more personal level. The empathetic salesperson asks more questions and better questions. They ask the type of questions that get the buyer to open up and talk about their situation.
Buyers like salespeople that reach them on a personal level. Everyone likes to be listened to and understood. When you demonstrate to your buyer that you are interested and paying attention they will open up to you and tell you what it will take to make a sale. Here are a few reminders to help you focus on your buyers;
- Focus your attention on your buyer. Do not allow yourself to become distracted.
- Look for something you like in the other person. What do you think their friends like about them?
- Get your buyer to tell you their situation, hopes and fears with well prepared questions.
Sell with empathy and increase your productivity immediately!
ABOUT THE AUTHOR: Jeff Blackwell is the founder of www.salespractice.com a member-driven online sales training community and information center where anyone involved in the profession of sales can identify and access the resources needed to expand their selling skills, knowledge and expertise.
- Focus your attention on your buyer. Do not allow yourself to become distracted.
- Blog post
- 1 year ago
- Favorite count: 1
- Views: 837
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Mid-Week Marketing Makeover
- From: TornadoMarketing
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Description:
ANNOUNCING: A new way to make your marketing stick, without getting stuck!!
“FINALLY….A way to capture the power , create marketing that sticks , and build up your business …with the hands on support of your own Duct Tape Coach!”
Dear fellow small business owner,
Do you want to grow your business - but just don’t know how? I meet business owners and executives every day who are amazingly technically competent, financially and business savvy, but they struggle to understand marketing. They don’t know where to spend their money - or what to expect in results. It seems fundamentally “unfair” that good people fail in business because of a lack of marketing understanding. This fact inspires me every day to find clients that I know deserve better. If you have a good business, and you want to make it GREAT - I hope you’ll make this The Mid-Week Marketing Makeover part of your critical path to success.
Adrianne Machina, Owner of Tornado Marketing and Authorized Duct Tape Marketing Coach
Duct Tape Marketing Coaching
4 - 4 week seminars
Take them all in a month, or spread them out, we made it easy so you can make it work!The Duct Tape Marketing Coaching Program allows you to:
- Become a member of a marketing mastermind group of 10 small business owners just like yourself.
- Receive a once weekly seminar on practical and relevant marketing coaching, tying together the prior week, creating a structure to build on.
Tornado Marketing and the Duct Tape Marketing Coaching Program is ideal for:
- Small business owners seeking a proven and systematic marketing road map . Looking for a partnership with the long-term accountability of a coach engaged in your real-world results vs. short-term consulting.
- Small business owners who want a sales and marketing system to help fill your sales funnel with the right kind of prospects in order to maximize results and minimize expense.
- Small business owner desiring a small non-competitive atmosphere to share ideas and receive the components of the Duct Tape Marketing System.
How does the program work?
- Each session is run one day a week for 4 weeks at 11am-12pm.
- Monday: Differentiate and Dominate
- Tuesday: Magnificent Marketing Materials
- Wednesday: Lead Generation
- Thursday: Harness the Internet
- You may choose one of 3 options:
- Take all 4 seminars in one month.
- Monday through Thursday from 11am-12pm.
- Take 2 sessions each month for 2 months.
- Month 1 - Monday and Tuesday (Differentiate & Dominate and Magnificent Marketing Materials), 11am-12pm.
- Month 2 - Wednesday and Thursday (Lead Generation and Harness the Internet) 11am-12pm.
- Take 1 session a month.
- Month 1 - Differentiate and Dominate, Monday 11am-12pm.
- Month 2 - Magnificent Marketing Materials, Tuesday 11am-12pm.
- Month 3 - Lead Generation, Wednesday 11am-12pm.
- Month 4 - Harness the Internet, Thursday 11am-12pm
- Take all 4 seminars in one month.
What will you receive by joining the Duct Tape Marketing Coaching Program?
- Receive a once-monthly personal phone conversation with the seminar host to ask any questions pertaining to your specific business.
- Receive unlimited email support . You may email as many questions as you like and receive our client service promise of a return email or phone response in less than 48 hours of receiving your email.
- Receive access to a Duct Tape Marketing site that will follow along with the course. You can ask questions, download the PowerPoint slides and touch base with other business owners in your same seminar.
- The bestselling book by John Jantsch, The Duct Tape Marketing System and The Duct Tape Ultimate Marketing System (15 workbooks and CD audio series).
What will be covered in our Duct Tape Marketing Coaching program?
- Target Market- Determining your ideal target client
- Differentiate & Dominate- Developing & communicating your core marketing message
- Give Them An Image- Communicating the complete marketing package
- The Product Service Package- Developing the marketing hourglass approach
- Marketing Materials- Developing marketing materials that educate
- Marketing Story- Make meaning by telling your story
- Web Site Guide- Small business content based web site and search guide
- Small Business Advertising- Every sale starts with a lead
- Direct Mail- A targeted small business lead generation powerhouse
- Public Relations- Earned media attention and expert status
- Referral Marketing- Building a systematic referral marketing machine
- A Selling System- Turn prospect to clients and clients to partners
- Search Engine Marketing- Generating leads and clients from the Internet
- Blogging for Business- Using a Blog as a marketing power tool
- Marketing Automation- Automate and extend your marketing with technology tools
What is the cost for the Duct Tape Marketing Coaching Program?
The total cost for all of our guaranteed marketing coaching is $1,500 dollars. You may also choose to pay $500 dollars a month.
*There is also a $300 dollar fee for the Duct Tape Ultimate Marketing System workbook and audio course material & the book, The Duct Tape Marketing System due before starting the program. A three month payment plan for this fee may be included.
How do I get started & enroll in the Duct Tape Marketing Coaching program?
Start a whirlwind of marketing and sales activity by emailing us at tornado@tornadomktg.com to reserve your spot today, or give us a call at 949-306-7608
Tor nado Marketing
23052-H Alicia Pkwy #386
Mission Viejo, CA 92692
E-Fax: (646) 390-6356
- Blog post
- 1 year ago
- Favorite count: 1
- Views: 780
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Lessons from the World's Great
- From: RebeccaBlackwell
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Description:
I’ve recently been newly inspired by a man by the name of Joe Girard. You’ve probably heard of him. He’s called the World’s Greatest Sales Person - and for good reason.
For more than a decade Joe sold cars. A lot of cars. In fact, in 1973 he was given the title of World’s Greatest Sales Person in the Guinness Book of World Records. Here’s a blurb from that entry: ” The all-time record for automobile salesmanship in individual units sold is 1,425 in 1973, by Joe Girard of Detroit, author of “How to Sell Anything to Anybody” and winner of the Number One Car Salesman title every year from 1966 to 1977.”
1,425 cars sold in ONE YEAR! In fact, during his fifteen year selling career, he sold 13,001 new cars and trucks, all at retail - no fleet, wholesale or used vehicles. After selling cars for just 3 years, Joe had so much business it was by appointment only. This is an amazing individual.
Read Joe’s bio when you have a chance. His entire life story is remarkable and inspiring and there is much to be learned from his story. However, I want to focus on just one of the things Joe did to build the amount of relationships necessary to sell thousands upon thousands of cars.
Joe truly understood the importance of relationship marketing if you want to consistently sell anything. (Or, in Joe’s case, completely dominate your market.) He did a couple of key things to build those relationships that all could revolutionize every business.
First of all, he hired people to deal with administrative work so that he could have more time to interact with his customers. Second, he kept in touch with people via mail month after month. At one point, Joe was sending 16,000 cards each month to customers and prospective customers. Imagine for a moment what it would be like to get a card in the mail each and every month from a car salesman. When you needed to purchase a car, wouldn’t it seem unthinkable to go to anyone else?
Dan Kennedy is quoted as saying that 68% of customers leave because they don’t feel loved or valued. You don’t really even know you’ve lost them. They just go away. Think about what would happen in your business if this wasn’t true. If, instead of loosing 68% of your business each year, you kept it. And imagine what would happen if that 68% felt so valued by you that they told their friends, family and coworkers. What would that do to the growth of your business? For Joe, it meant selling 13,000 cars.
This kind of customer retention and referral generation isn’t that hard to do, it just has to end up at the top of your priority list. You could send a hand written “Thank you for your time” every time you meet with a prospect. Send a hand written thank you card for each order. Send gifts of appreciation. Go beyond the flat customer retention programs that many companies mindlessly employ and do something for your customers to show your appreciation that is completely unexpected.
Here’s a great example: I heard about a handyman who built his business on the promise that his company would leave each client’s house cleaner than when they arrived. He trained his employees to not only clean up their own mess, but to noticeably leave the home cleaner in some way. What an amazingly simple way to not only create a wildly successful business, but to completely dominate a market.
What customer retention systems can you add to your marketing strategy this year to not only keep the customers you have, but to ensure that you are their only source for what you offer? How can you apply what Joe did to increase sales? What can you do that provokes those same loyal customers to tell everyone they know about you? Please share your ideas!
- Blog post
- 10 months ago
- Favorite count: 1
- Views: 694
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ARE YOU FAMILIAR WITH BLOGGING
- From: ManoharLalBunger
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Description:
If you are trying your home business or small business maybe even a big business to another level try blogging. It is just a good way to get your name and your businesses name out in cyber space. Even though blogging can be useful to you and your business it can also be bad sometimes when you get negative feedback. Negative feedback will not make you and your business look and sound professional. The main thing that you need to remember in blogging is to always remember your business plan and your employees. Even though you are blogging you can still get off track when you blog, it's a whole other world when you blog. You will need to write a plan about how you will blog and what you will put in it. If you have no plan then you really don't need to blog because you will have nothing to talk about but if you have your business going you might be wanting to blog about your new business and what your business does. Don't get wrapped up in the terminology. I know many people who are afraid of things just because they have never heard of them. Blogs are a good example of this. I have many friends in business in my local community that know I am a full time internet marketer and they often ask me for advice. One of the first things I tell them is to set up a blog. Their first reaction is to say they have never heard of it and have no idea how to do it but when I show them how easy it is they can't believe they didn't do it sooner.
- Blog post
- 1 year ago
- Favorite count: 1
- Views: 517
- Not yet rated
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Live by a Marketing Calendar
- From: Business901
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Description:
Live by a Marketing Calendar
- Blog post
- 1 year ago
- Favorite count: 1
- Views: 430
- Not yet rated
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The definition of branding
- From: johnjantsch
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Description:
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization.
This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)
So, here you go. Branding is the art of becoming knowable, likable and trustable .
Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you?
With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision.
If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other.
A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing.
- Blog post
- 2 years ago
- Favorite count: 0
- Views: 3134
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Free iStockphoto credits!
- From: ducttapemarketing
-
Description:
Duct Tape Marketing Resource, October 23, 2007
I visited with Lesa King, editor of the Graphic Reporter, author the Lynda.com training series - Graphic Secrets for Business Professionals and chief evangelist for iStockphoto for a recent edition of the Duct Tape Marketing podcast.
Lesa gave the Duct Tape Marketing Coach network a guided tour of iStockphoto at my annual gathering of coaches. For those of you who may not know about iStockphoto, you simply must. If you use images, illustrations and video clips in your marketing, this is a gold mine. Great, royalty free stock photos, that are easy to find and inexpensive.
iStockphoto is also a big supporter of Duct Tape Marketing and is offering my readers 10 free credits (good for 5-10 stock photos)
Just send Lesa an email at lesa@iStockphoto.com and ask her for the special Duct Tape 10 code.
- John Jantsch
****Get on a roll with us - Join the Duct Tape Marketing community and sign up to receive small business marketing tips in your email inbox every week. Sign Up here: DuctTapeMarketing Newsletter
- Blog post
- 2 years ago
- Favorite count: 0
- Views: 1848
- Not yet rated
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Kama Sutra Night
- From: via3pr
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Description:
Brooklyn, NY-Café Chert Poberi held Kama Sutra Night on Wednesday, February 13 th , organized by via3pr Inc. It was a stimulating evening which featured a discussion by sex therapist, Zahar Vayntroob and enacting of Kama Sutra and Yoga poses by yoga specialists. Vayntroob explained the history of Kama Sutra and educated the audience on these ancient Indian practices. He also explained the sexual, health and spiritual benefits of the poses that were enacted.
Everything was set for a tantalizing experience geared toward one theme: sex. With candle light, Kama Sutra poses painting displayed on the television screens, Enigma music and condom distribution with instructions at the door the attending patrons were exquisitely excited. This was definitely not an event for the timid.
The audience was encouraged to ask questions and provide comments on the lecture. Following the Q & A portion of the evening, a contest was held inviting the attendants to enact a pose from the Kama Sutra. Yelena Kreper, a Talent Agent/student and Eugene Kusmarov, Event Coordinator were the winners for this night of $150 certificate to dine in Café Chert Poberi.
- Blog post
- 1 year ago
- Favorite count: 0
- Views: 1782
- Not yet rated
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5 Ways to use LinkedIn for Bus
- From: johnjantsch
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Description:Nice Wall Street Journal article on using LinkedIn
- Blog post
- 2 years ago
- Favorite count: 0
- Views: 1683
- Not yet rated
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A Blog Virgin is Deflowered
- From: aorbeth
-
Description:
Okay, I've put off doing a blog long enough. Now it seems that WorkBench is making it way too easy. I've Twitter'd, Facebook'd, Plaxo'd, LinkedIn, posted to del.icio.us, flickr'd and most recently Plurk'd. I regularly read a few marketing blogs (2 favorites: www.drewsmarketingminute.com and "Opinions of An Ad Guy "http://blog.bggadvertising.com/), try to post when I have good content to add, and use Google's news feed as my primary outlet for live news. Compared to the average 46-year-old person, I'm pretty experienced with Social Media. So why does it still feel like the utility and purpose of these things for business are frustratingly just beyond my grasp?
As the President and Creative Director of an Advertising and Design firm, I need to "get it."
Over the next few weeks, I'll attempt to chart my course in figuring it out. If you have any advice or suggestions, I welcome your input!
There! No longer a blog virgin, but still far from being the blogospheres's version of a street-corner evening entrepreneur....
- Blog post
- 1 year ago
- Favorite count: 0
- Views: 1604
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Investigadores Privados Nacion
- From: justiceseeker
-
Description:
Fore-Front Investigations Inc. 800-340-4352 Gratis
HTTP://WWW.FOREFRONT-INVESTIGATIONS.COM
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* Identificación y Ubicación de Bienes: Cuentas Bancarias, Propriedades, Posesión de Vehículo y Más
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http://www.forefront-investigations.com - Blog post
- 11 months ago
- Favorite count: 0
- Views: 1035
- Not yet rated
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Google vs Facebook
- From: clarktaylor
-
Description:
I've started running some Facebook ads for some of my SEO and Google Adwords pay-per-click clients and so far Google is in the lead. If you prefer to keep score by counting conversions (like I do), Facebook is a couple of laps down in NASCAR lingo. But there are several things I really like about Facebook PPC:
1. Very Targeted: You can place your ads in front of exactly the right audience. You can select age-range, location, gender, marital status, interests and more.
2. Lots of Impressions: My client ads are running 24/7 and getting lots of visibility.
3. Low CPC (Cost-per-Click): One of my clients, who's in a very competive industry is paying less than $1 per click compared to 3-4 bucks per click on Google Adwords.
And there a couple of things that Facebook really needs to work on:
1. Ad Management: It may take hours after editing an ad for it to be approved.
2. Ad Placement: IMO the ads' placement is not optimized for a good CTR (click-through-rate).
3. GUI: Facebook won't let you edit an ad that's running. You'll have to create a new ad, delete (or pause) the old one, then wait hours for the new ad to start running.
- Blog post
- 1 year ago
- Favorite count: 0
- Views: 995
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Free Business Cards from Overn
- From: dotcomcowgirl
-
Description:
I am a huge fan of Overnight Prints, and I got this offer email from them this week. If you haven't tried their full color, glossy business cards, postcards and now folded cards, this is a good time to run a free set of Biz cards so you can see the quality. I've tried many internet printers, and nothing beats the quality at O.P. I use the biz cards, double-side printed, as little "coupon cards" - for $15/100, you can't lose!
- Haylie McCort aka DotcomCowgirl.com
==================
OVERNIGHT PRINTS.COM
We´re so confident you will love our superior print quality that we are giving away free business cards. This giveaway is not your typical free "flimsy" business card, and we never put our logo on your card or charge you to remove it. These are high quality, full color, offset business cards on premium card stock!
To take advantage of our limited time offer, simply type the code "FREEFALL" before checking out your business card order at Overnightprints.com
You can create your cards online in minutes and have them shipped the very next day! - Blog post
- 2 years ago
- Favorite count: 0
- Views: 975
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Become a Duct Tape Marketing A
- From: ducttapemarketing
-
Description:
Become A Duct Tape Marketing Authorized Coach
Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program.
Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years.
And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get.
The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.”
This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it.
What Does A Duct Tape Marketing Coaching License Entail?
Licensees receive:
- License to use the Duct Tape Marketing name and brand
- License to sell and promote Duct Tape Marketing ebooks and audios
- License to offer Duct Tape Marketing teleseminars
- License to use the Duct Tape Marketing system to work with clients
- Complete lead generation training, support and leads
- Participation in the Duct Tape Marketing network of licensees
- Internet marketing training, implementation and support
- Access to new products, services and marketing opportunities
Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee.
Download the Duct Tape Marketing Authorized Coach Overview and Application
(Click to open in your browser or right click and hit Save As to download the PDF file)You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE
(382-8273) or matthew@ducttapemarketingcoach.com
"The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be!
John Dunn, Duct Tape Marketing Authorized CoachDuct Tape Marketing Coaching Services
Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach.
Duct Tape Marketing Personal Coaching
Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs.
Duct Tape Distance Coaching
Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs.
- Blog post
- 2 years ago
- Favorite count: 0
- Views: 907
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If you don?t know where you?re
- From: TornadoMarketing
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Description:
If you are going somewhere that you’ve never been, you usually try to plan a route first, right? Some of you may use your in car GPS, a handheld map or your favorite map site (MapQuest, Google maps, etc). But, however we do it; most of us plan where we are headed.
Now, when you look at the future of your business (unless you have a Delorian going 80) you don’t know where you’re going. So, wouldn’t it make sense to create a map to plan this route as well?
In business, your road map is your goals; daily, weekly, monthly, yearly and long term (5+ years). If you don’t know what your goals are, how do you know what roads to take? How do you know when to slow down, speed up, or if you’re headed in the wrong direction? We can’t be expected to just start driving and hope that we get somewhere. We must know that at the end of the day, we took the turns that will bring us closer to our destination. This means that we all need to know our goals, where we want to be and how to get there. We must create our own road map to succeed in our business.
One final note, as in any map, if you miss a turn, it’s not the end of the journey. There is always a way to get to your destination. It may just not be the quickest, the shortest or the way you initially planned. Remember, just keep going!
- Blog post
- 1 year ago
- Favorite count: 0
- Views: 898
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Lean Marketing
- From: Business901
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Description:
Last week, I wrote a series of blog posts showing the similarities in Marketing Plan Pro powered by Duct Tape Marketing and Six Sigma . I summed the series up with a case for MPP to be considered as a best practice. However, I never really completed the job without adding the Lean component to the picture. Below is a corrected diagram with the Lean flow diagram to the top.
Lean marketing is a whole-systems approach that creates a culture of continuously improving processes. It is a system focused on and driven by customers, both internal and external. Lean manufacturing isn’t just an industry buzzword or quick-fix alternative. Increasing competition demands a continuous focus on minimal costs, maximum customer options, fast delivery, and high-quality products and services.
Today’s companies must be innovative while focusing on waste reduction, improved lead-time, maximized flexibility, and upgraded quality. Remember when the old adage about marketing was that only 50% of your marketing worked, you just did not know which 50%. Lean marketing principles will allow you to implement proven strategies. The components of Lean: Value Stream, Lean metrics, Current state, Future state, Kaizan plan may resemble the MPP principles more than the Six Sigma flow diagram.
But lets just start this series of Lean post with 2 questions:
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Is there a better way to market your operation?
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Is there a more efficient way to advertise, promote, and refer your product or services?
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- Blog post
- 1 year ago
- Favorite count: 0
- Views: 865
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Principles of Selling
- From: SalesPractice
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Description:
When you are selling any type of product or service there are a few aspects you must be aware of. If you cannot successfully execute the sale then your business is bound to fail due to the fact that your business survives on its consumers and if you cannot draw your consumers in, then your business will not continue to grow. You must be able to apply a few basis strategies to the proper sale of your product or service that your company is offering in order to secure the longevity of your business.
With advertisements used to help sell your product or service, you must always be aware of even the smallest details in grasping the attention of the public. The words in the ad, the placement of the objects in the ad, the relevance to today’s society and the consumers you are targeting are all characteristics of your ad that you must pay very close attention to. The ads you use should either create a sense of urgency to buy your product and service or demonstrate the joys people will have when working with your company. Most often, your ad will do both of these. Consumers are looking for a few basic things and creating a proper ad campaign will help sell your business as a whole.
The next area in the execution of your sale is the proper customer service. If you do not have the correct people skills and do not possess the proper grammar then you will surely lose a lot of business that your company needs to survive. Suggestions to hire a customer service team to deal specifically with the communication with clients and potential buyers seems as though the best bet in assuring your business will be able to communicate with your clients and bring them back for future business.
Now, not only do you need to create proper ad campaigns and have a well rounded team of customer service representatives but you should also be able to create a sense that the consumer should come back to your company in the future and also recommend your product to other consumers they know. Word of mouth is something we hear all the time and is a principle of selling that you should live by. You can only reach so many people with your ads and customer service, but a happy client is a client that will always speak highly of your company to friends and family who may have never had the opportunity to see your ads or hear about your company, and best of all IT’S FREE!
If you can create a unique selling point and set yourself apart from your competitors then your business is one step ahead of other businesses in your market and you are well on your way to selling the product and service you offer. Always remember that promoting your product is only the first step in creating a successful business, but selling your product and creating an environment that consumers enjoy and speak highly about is by far the biggest point in a profitable business.
ABOUT THE AUTHOR: Jeff Blackwell is the founder of www.salespractice.com a member-driven online sales training community and information center where anyone involved in the profession of sales can identify and access the resources needed to expand their selling skills, knowledge and expertise.
- Blog post
- 1 year ago
- Favorite count: 0
- Views: 860
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Reflections from a U.S. Confer
- From: willkintish
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Description:
I recently returned from a big big Convention in New York.
New york, for me , is the most exciting and busiest place in the world. If you don't like noise, people, traffic,big buildings and a fast pace of life...don't go.
The convention itself was okay, good but not great in my opinion. I had been wanting to go for 8 years so the anticipation was high. Like everything in life if your expectations aren't met it becomes a little of a disappointment. I found too much sizzle and not enough substance. Funnily enough the books I bought at the exhibition taught me lots of new stuff!
I consider myself a good networker meaning I spend more time asking questions about others, listening carefully and being genuinely interested. I noticed a trend which showed, after I had asked people questions, not many seemed interested in me and what I did. When I asked my fellow 'Brits' about this they told me the same.
Perhaps the US business community need some help with my netwrking skills?! - Blog post
- 1 year ago
- Favorite count: 0
- Views: 845
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Lead Generation Machine
- From: ducttapemarketing
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Description:
Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads?
Introducing. . .
The Lead Generation Machine
Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation CourseNow available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts)
Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before.
Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like.
This course will turn any small business into a systematic lead generating workhorse.
You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session.Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.-
Learn a system for marketing permission with your core marketing message
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Create an automatic 2 step advertising process that qualifies your prospects
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Discover how to get prospects to request your marketing materials
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Learn how to get others to gladly promote your business with co-branding tools
Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.-
Create your referral target markets
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Uncover a system for partnering with other businesses for referrals
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Learn the single most powerful referral tactic in the world
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Discover the right way to motivate your referral sources
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Develop a system to educate your referral sources
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Create a referral marketing offer that differentiates your business
Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.-
Learn the right way to approach the media
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Develop your media list and a plan to work it
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Learn how to write and distribute a press release
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Discover ways to find great PR story ideas in your business and industry
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Understand how to use speaking and writing as PR tool
What Lead Generation Machine customers are saying."Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
Paul Moffatt
TNS Telecom Networking Solutions Inc.
"My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word."
Paul Ziliak, President
MicroAccounting Solutions - ChicagoChoose your version of the Lead Generation Machine
Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129.Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.
$97 - Click to immediately download digital versions of all files
$129 - Click to buy 3 ring binder version shipped to your address
Invest securely using one of these forms of payment
"http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" -
- Blog post
- 2 years ago
- Favorite count: 0
- Views: 845
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Differentiate & Dominate
- From: ducttapemarketing
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Description:
Standing out from the competition with a clear marketing strategy is an essential small business marketing tool
Introducing. . .
Differentiate and Dominate
How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course
Lesson #1 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.-
Learn how to narrow your focus
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Discover the value of niches
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Create the picture of your ideal client
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Develop a system for collecting information about your clients
Lesson #2 – Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson-
Find ways to increase your appeal with your market
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Develop a system to discover your core message and receive ongoing feedback from clients
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Create the message that shapes your marketing
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Learn the best way to present your company and your story
Lesson #3 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.-
Audit your existing brand elements and bring them in line with your core message
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Create ways to make all of your products and service more memorable and more valuable
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Develop an introductory offer that makes you the provider of choice
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Discover ways to package your products as services and services as products
What past Duct Tape Marketing teleseminar participants are saying."Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
Paul Moffatt
TNS Telecom Networking Solutions Inc.
"My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word."
Paul Ziliak, President
MicroAccounting Solutions - ChicagoInvest in Differentiate and Dominate Today and receive these bonus programs.
- Why Headlines Fail – Sean D’Souza – Psychotactics ($29) value
- How Clients Buy: The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) - value
- The Yellow Pages and Online Local Search – Alan Saltz ($49) - value
Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lessonPrinted 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129
All digital version for immediate download - PDF and 3 mp3 files. - $97
Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.Invest securely using one of these forms of payment
"http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" -
- Blog post
- 2 years ago
- Favorite count: 0
- Views: 838
- Not yet rated
