Duct Tape Marketing

77 Search Results for "author"

• alkalinehealth16

  • Views: 12
  • Since: 1 week ago

• BillDriscoll530

  • Views: 13
  • Since: 2 weeks ago

• fitpro

  • Views: 56
  • Since: 1 month ago

• John Jantsch is experiencing a

  • From: Business901
  • Description:

    Last week I wrote a blog post stating that I thought that Seth Godin was experiencing a lean transformation. I alluded to the fact that I thought John Jantsch, author of Duct Tape Marketing, was headed down the same path. After reading John's blog post in the American Express Open Forum. I'm convinced! He said the other week he went kayaking in Coeur d'Alene. I think he went to a Lean Transformation workshop. Here is why:

    John said:

    1. You've got to deal with where you are now and plan transitions that make sense for your culture, customer, and message or you're destined to fail..(Lean Culture)

    2. Make it so simple that anyone can tell it….(Value Stream)

    3. Questions, or a process of using key questions to produce answers..(VOC).

    4. If you don't hold every initiative accountable you can't make your plan work..(Muda!)

    5. Begin to spot the places that are causing friction and thereby slowing momentum..(Theory of Constraints)

    6. Commit time and resources to things that are clearly counterproductive..(More Muda)

    7. Commit to correcting the course..(Continuous Improvement)

    8. Meet at least every six weeks to renew your..(Kaizen)

    I encourage you to read his entire post. Is this Lean Marketing? His 7 steps, are equivalent too..

    1. It's not about the plan = Lean Culture

    2. Deal with today's reality = Current State Map

    3. Look for the Right Answers = Voice of the Customer

    4. Simplify Meaning = Value Stream Map

    5. Monitor Friction = Lean Metrics

    6. Take out the trash = 5S or Muda

    7. Guess Again = Kaizen

    So, do you think he was kayaking or do you think Seth Godin and John Jantsch snuck off and found the Marketing Gemba!

    Related Blog Posts:

    The Toyota Lean House - Re-built for marketing

    The Marketing HourGlass

  • Blog post
  • 2 months ago
  • Views: 118
  • Not yet rated

• CAN THEORY OF CONSTRAINTS AND

  • From: Business901
  • Description:

    Bob Sproull was my guest on the Business901 podcast. Bob is an experienced manufacturing executive with a distinguished track record of achieving improvement goals in Manufacturing, MRO, Quality, Product Development, and Engineering. His experience base ranges from low-volume custom products (truck bodies) to process industries (tires) to service industries (Maintenance, Repair and Overhaul). He is a nationally known speaker and author on problem-solving and statistical techniques, as well as his latest book on implementing an integrated Lean, Six Sigma and the Theory of Constraints.

  • 2 months ago
  • Views: 159
  • Not yet rated

• Making the very complex...awes

  • From: johnspence
  • Description:

    "Making the very complex...awesomely simple” is no mere catch phrase, it is truly John Spence’s mission in life. Driven by an insatiable curiosity to understand the fundamental aspects of what it takes to achieve and sustain excellence in business and life, John Spence has earned a reputation as a leading authority in the areas of Strategic Thinking, High-Performance Teams, Advanced Leadership Development, and Delivering Consistently Superior Customer Service, making him one of the most highly sought after executive educators and professional speakers in America.

    At the age of just 26, John was named CEO of an international Rockefeller foundation, overseeing projects in 20 countries and reporting directly to the Chairman of the Board, Winthrop P. Rockefeller III. Two years later John was nominated as one of the top CEOs under the age of 40 in Florida and Inc. Magazine’s “Zinc Online” recognized him as one of America’s up and coming young business leaders.

    For the past 14 years, John has presented workshops, speeches and executive coaching to more than 300 organizations worldwide including; Microsoft, IBM, GE Capital, Abbott, Merrill Lynch, Black Rock, NCR, AT&T, The US Navy, Alltel, Lanier, Verizon, Qualcomm, State Farm, and dozens of private companies, government offices and not-for-profits. John is also the author of “Excellence by Design – the six key characteristics of outstanding leaders” and “Awesomely Simple – essential business strategies for turning ideas into action” and has been a guest lecturer at over 90 colleges and universities across the United States including Harvard, Rutgers, Brown, Stanford and the Wharton School of Business at the University of Pennsylvania.

    Affectionately referred to as the “Human Cliffs Notes” by many of his clients, John is known for taking massive amounts of research combined with his personal hands-on experience to deliver timely, focused, results-driven programs. For example, to create carefully customized workshops and presentations that reflect the newest research and most current thinking, John reads at least 100 business-related books each year and listens to an additional 30-50 audio books, giving him an incredible depth and breadth of knowledge which to draw from.

    John has served as “Executive in Residence” for the University of Central Florida’s Technology Incubator; as a Special Advisor to the Rawls College of Business at Texas Tech University; as a lead instructor for the University of North Florida’s Executive Education division; on the Board of Directors for the University of Florida’s Center for Entrepreneurship & Innovation; as an advisor to the University of Florida’s Leadership Development Institute and as a senior instructor at the Cornell University Leadership Development School.

    His work as a business advisor and executive educator has taken him on assignments to Hong Kong, Japan, Germany, Austria, Mexico, Latin America, the Bahamas and Canada.

  • 2 months ago
  • Views: 163
  • Not yet rated

• johnspence

  • Views: 158
  • Since: 2 months ago

• BrandonFarrar

  • Views: 45
  • Since: 2 months ago

• micahhickman4526

  • Views: 56
  • Since: 2 months ago

• aubreymoses2497

  • Views: 51
  • Since: 2 months ago

• GregThacker

  • Views: 58
  • Since: 2 months ago

• beamdrill78

  • Views: 52
  • Since: 2 months ago

• lestalley1996

  • Views: 43
  • Since: 2 months ago

• mitchhorn5594

  • Views: 40
  • Since: 2 months ago

• rafaelhurst2633

  • Views: 46
  • Since: 3 months ago

• positivethinker

  • Views: 54
  • Since: 3 months ago

• dwarfhamsters

  • Views: 67
  • Since: 3 months ago

• acnedoc191

  • Views: 28
  • Since: 3 months ago

• shearz

  • Views: 77
  • Since: 4 months ago

• anti_wrinkle_guru

  • Views: 62
  • Since: 4 months ago