Duct Tape Marketing

Biggest marketing challenge
Convincing people that "don't get it" that what we are trying to do is necessary to meet the goals established for the organization & the Department. Budget can be a challenge too but it pales in the face of getting people to really listen & participate. "Communications" specialists come with biases & different priorities & everyone believes they are the experts. It's not easy to market a place!

Single greatest reason someone would refer you
Grass roots, hands on, person to person experience and expertise. Creative ways to find a way to get the job done in each market. I try to be the small business in government. Hope I am.

One word that describes you or your business
Energetic

One thing you're most proud of
Investments made in Alberta by American firms. I'm especially proud of those made outside the major cities.

What you really do for a living
I am responsible for marketing the Province of Alberta, Canada in the U.S. for trade, investment, business development and partnerships.

Company:
Government of Alberta, Canada

College:
Queens University at Kingston

Website URL:
www.albertacanada.com