http://workbench.ducttapemarketing.com/service/displayHomePageExperience.kickAction?page=Homepage&as=10266 New blogs from johnjantsch on Duct Tape Marketing Thu, 13 Dec 2007 14:50:00 GMT Thu, 13 Dec 2007 14:50:00 GMT melanie@ducttapemarketing.com (ducttapemarketing) melanie@ducttapemarketing.com (ducttapemarketing) KickApps Feed Builder 2007-12-13T14:50:00Z 3 http://workbench.ducttapemarketing.com/service/searchEverything.kickAction?as=10266&sortType=recent 0 http://workbench.ducttapemarketing.com/_5-Ways-to-use-LinkedIn-for-Business/BLOG/19636/10266.html Nice Wall Street Journal article on using LinkedIn Nice Wall Street Journal article on using LinkedIn Thu, 13 Dec 2007 14:50:00 GMT http://workbench.ducttapemarketing.com/_5-Ways-to-use-LinkedIn-for-Business/BLOG/19636/10266.html johnjantsch 2007-12-13T14:50:00Z Marketing Resources Duct Tape Marketing Nice Wall Street Journal article on using LinkedIn linkedin, marketing resources, social networking nonadult false 5 Ways to use LinkedIn for Business text blog linkedin,marketing resources,social networking 1683 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 1 0 19636 1628137 Member 0 http://workbench.ducttapemarketing.com/_The-definition-of-branding/BLOG/16879/10266.html One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing) So, here you go. Branding is the art of becoming knowable, likable and trustable . Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you? With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision. If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other. A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing. One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing) So, here you go. Branding is the art of becoming knowable, likable and trustable . Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you? With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision. If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other. A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing. Sat, 10 Nov 2007 02:48:46 GMT http://workbench.ducttapemarketing.com/_The-definition-of-branding/BLOG/16879/10266.html johnjantsch 2007-11-10T02:48:46Z Duct Tape Marketing One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing . Marketing is getting someone who has a need to know, like and trust you . Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing) So, here you go. Branding is the art of becoming knowable, likable and trustable . Taken in that light it’s not much of a stretch to see how the two are related, yet seperate. Every small business has a brand - either accidentally or intentionally, because it’s a lot like a personality - everyone has one, like it or not. So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you? With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting. Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision. If marketing is doing then branding is being. Often the two are so integrated strategically and tactically that it’s hard to say one comes before or is more important than the other. A small business that understands branding and marketing and the relationship between the two will find that attracting and retaining customers is not really that hard. The struggle in marketing often times comes from the belief that branding is just for products or big companies. This leads to the disconnect between who your company is being and what your company is doing. nonadult false The definition of branding text blog 3134 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO Kansas City 64112 0 0 16879 1628137 Member 0 http://workbench.ducttapemarketing.com/_Building-Your-Own-Social-Network/BLOG/15651/10266.html Social Networks such as Facebook , LinkedIn and MySpace are all the rage at the moment for the potential they offer some businesses. They do offer tremendous applications for building community and even building business but these giants also possess some real limitations for most businesses due to the overwhelming size and potentially unfocused nature of the community inhabitants. (Do you really want some creepy 16 year old reading all the private, intimate details about your products?) So, maybe you’re like many who think that the idea of building a community with lots of tools that help them share, interact, and create content that is focused on a single, perhaps very niche, topic of interest to all the members of the network is a great idea. If so, then join me in the process of creating a Duct Tape community and submit content, including video, share marketing stories, get marketing help and basically interact with like minded small business marketers. Social Networks such as Facebook , LinkedIn and MySpace are all the rage at the moment for the potential they offer some businesses. They do offer tremendous applications for building community and even building business but these giants also possess some real limitations for most businesses due to the overwhelming size and potentially unfocused nature of the community inhabitants. (Do you really want some creepy 16 year old reading all the private, intimate details about your products?) So, maybe you’re like many who think that the idea of building a community with lots of tools that help them share, interact, and create content that is focused on a single, perhaps very niche, topic of interest to all the members of the network is a great idea. If so, then join me in the process of creating a Duct Tape community and submit content, including video, share marketing stories, get marketing help and basically interact with like minded small business marketers. Fri, 26 Oct 2007 19:56:40 GMT http://workbench.ducttapemarketing.com/_Building-Your-Own-Social-Network/BLOG/15651/10266.html johnjantsch 2007-10-26T19:56:40Z Duct Tape Marketing Social Networks such as Facebook , LinkedIn and MySpace are all the rage at the moment for the potential they offer some businesses. They do offer tremendous applications for building community and even building business but these giants also possess some real limitations for most businesses due to the overwhelming size and potentially unfocused nature of the community inhabitants. (Do you really want some creepy 16 year old reading all the private, intimate details about your products?) So, maybe you’re like many who think that the idea of building a community with lots of tools that help them share, interact, and create content that is focused on a single, perhaps very niche, topic of interest to all the members of the network is a great idea. If so, then join me in the process of creating a Duct Tape community and submit content, including video, share marketing stories, get marketing help and basically interact with like minded small business marketers. networks, social nonadult false Building Your Own Social Network text blog networks,social 606 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1628137&as=10266 http://media.kickstatic.com/kickapps/images/10266/users/johnjantsch_10266_portrait160X120.jpg false United States MO 64112 0 0 15651 1628137 Member 0