http://workbench.ducttapemarketing.com/service/displayHomePageExperience.kickAction?page=Homepage&as=10266 New blogs from ducttapemarketing on Duct Tape Marketing Mon, 05 Nov 2007 01:09:12 GMT Mon, 05 Nov 2007 01:09:12 GMT melanie@ducttapemarketing.com (ducttapemarketing) melanie@ducttapemarketing.com (ducttapemarketing) KickApps Feed Builder 2007-11-05T01:09:12Z 11 http://workbench.ducttapemarketing.com/service/searchEverything.kickAction?as=10266&sortType=recent 0 http://workbench.ducttapemarketing.com/_Duct-Tape-Marketing-The-Book/BLOG/16455/10266.html Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide. (foreword by Michael Gerber , author of the E-Myth and an afterword by Guy Kawasaki, author of Art of the Start. ) Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. VISIT THE SPECIAL BLOCKBUSTER LAUNCH PROMOTION! Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Why not give the gift of business growth instead of another coffee mug, scarf, or toaster? I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing. ORDER your copies and see the entire list of bonuses today 304 pages: Hardcover - Shipping NOW! Over $450 worth of coupons and discounts on marketing tools and services inside the book AND thousands of dollars of bonuses from a select group of world class marketing experts when you order 1 or more copies. Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide. (foreword by Michael Gerber , author of the E-Myth and an afterword by Guy Kawasaki, author of Art of the Start. ) Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. VISIT THE SPECIAL BLOCKBUSTER LAUNCH PROMOTION! Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Why not give the gift of business growth instead of another coffee mug, scarf, or toaster? I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing. ORDER your copies and see the entire list of bonuses today 304 pages: Hardcover - Shipping NOW! Over $450 worth of coupons and discounts on marketing tools and services inside the book AND thousands of dollars of bonuses from a select group of world class marketing experts when you order 1 or more copies. Mon, 05 Nov 2007 01:09:12 GMT http://workbench.ducttapemarketing.com/_Duct-Tape-Marketing-The-Book/BLOG/16455/10266.html ducttapemarketing 2007-11-05T01:09:12Z DTM Products Duct Tape Marketing Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide. (foreword by Michael Gerber , author of the E-Myth and an afterword by Guy Kawasaki, author of Art of the Start. ) Duct Tape Marketing is THE small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. VISIT THE SPECIAL BLOCKBUSTER LAUNCH PROMOTION! Duct Tape Marketing is the perfect book to give as a gift to your friends, clients, prospects and neighbors. Why not give the gift of business growth instead of another coffee mug, scarf, or toaster? I have joined forces with many of the biggest names in marketing such as Joe Vitale, Bob Serling, David Frey, Bryan and Jeffery Eisenberg, Bob Bly, Sean D'Souza, Dave Lakhani, Charley Cook, Catherine Seda and more to put together an incredible collection of bonus materials when you order your copies of Duct Tape Marketing. ORDER your copies and see the entire list of bonuses today 304 pages: Hardcover - Shipping NOW! Over $450 worth of coupons and discounts on marketing tools and services inside the book AND thousands of dollars of bonuses from a select group of world class marketing experts when you order 1 or more copies. book, dtm products nonadult false Duct Tape Marketing - The Book text blog book,dtm products 794 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16455 1422442 Member 0 http://workbench.ducttapemarketing.com/_Become-a-Duct-Tape-Marketing-Authorized-Coach/BLOG/16453/10266.html Become A Duct Tape Marketing Authorized Coach Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program. Download the Duct Tape Marketing Authorized Coach Overview and Application (Click to open in your browser or right click and hit Save As to download the PDF file) The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years. And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.” This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it. What Does A Duct Tape Marketing Coaching License Entail? Licensees receive: License to use the Duct Tape Marketing name and brand License to sell and promote Duct Tape Marketing ebooks and audios License to offer Duct Tape Marketing teleseminars License to use the Duct Tape Marketing system to work with clients Complete lead generation training, support and leads Participation in the Duct Tape Marketing network of licensees Internet marketing training, implementation and support Access to new products, services and marketing opportunities Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee. Download the Duct Tape Marketing Authorized Coach Overview and Application (Click to open in your browser or right click and hit Save As to download the PDF file) You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE (382-8273) or matthew@ducttapemarketingcoach.com "The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be! John Dunn, Duct Tape Marketing Authorized Coach Duct Tape Marketing Coaching Services Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach. Duct Tape Marketing Personal Coaching Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs. Duct Tape Distance Coaching Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs. Become A Duct Tape Marketing Authorized Coach Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program. Download the Duct Tape Marketing Authorized Coach Overview and Application (Click to open in your browser or right click and hit Save As to download the PDF file) The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years. And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.” This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it. What Does A Duct Tape Marketing Coaching License Entail? Licensees receive: License to use the Duct Tape Marketing name and brand License to sell and promote Duct Tape Marketing ebooks and audios License to offer Duct Tape Marketing teleseminars License to use the Duct Tape Marketing system to work with clients Complete lead generation training, support and leads Participation in the Duct Tape Marketing network of licensees Internet marketing training, implementation and support Access to new products, services and marketing opportunities Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee. Download the Duct Tape Marketing Authorized Coach Overview and Application (Click to open in your browser or right click and hit Save As to download the PDF file) You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE (382-8273) or matthew@ducttapemarketingcoach.com "The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be! John Dunn, Duct Tape Marketing Authorized Coach Duct Tape Marketing Coaching Services Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach. Duct Tape Marketing Personal Coaching Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs. Duct Tape Distance Coaching Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs. Mon, 05 Nov 2007 01:01:36 GMT http://workbench.ducttapemarketing.com/_Become-a-Duct-Tape-Marketing-Authorized-Coach/BLOG/16453/10266.html ducttapemarketing 2007-11-05T01:01:36Z DTM Products Duct Tape Marketing Become A Duct Tape Marketing Authorized Coach Over the past decade, coaching has become a billion-dollar industry, surpassing that of the consulting business. Duct Tape Marketing is taking the coaching concept to a new level with the Duct Tape Marketing Authorized Coach program. Download the Duct Tape Marketing Authorized Coach Overview and Application (Click to open in your browser or right click and hit Save As to download the PDF file) The Duct Tape Marketing Authorized Coach program allows business owners to create and build their very own marketing consulting/coaching business. This is the same coaching system that has proven effective with small businesses for over 20 years. And the system includes a marketing machine that is so effective it actually forces some coaches to turn away potential paying clients due to a lack of capacity – that's what licensees get. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don't know how to get it off the ground.” This system will help entrepreneurs build the perfect business, while partnering with a growing brand. “Why reinvent the wheel? Take a proven process, a package of tools, a growing brand and run with it. What Does A Duct Tape Marketing Coaching License Entail? Licensees receive: License to use the Duct Tape Marketing name and brand License to sell and promote Duct Tape Marketing ebooks and audios License to offer Duct Tape Marketing teleseminars License to use the Duct Tape Marketing system to work with clients Complete lead generation training, support and leads Participation in the Duct Tape Marketing network of licensees Internet marketing training, implementation and support Access to new products, services and marketing opportunities Licensees complete a two-day intensive training and receive ongoing training and lead support in exchange for an annual fee. Download the Duct Tape Marketing Authorized Coach Overview and Application (Click to open in your browser or right click and hit Save As to download the PDF file) You may also contact Matthew Scott, Duct Tape Coach Evangelist at 866-DUC-TAPE (382-8273) or matthew@ducttapemarketingcoach.com "The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be! John Dunn, Duct Tape Marketing Authorized Coach Duct Tape Marketing Coaching Services Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Marketing Groups, and Duct Tape Distance Coaching. All of these services can be obtained through a Duct Tape Marketing Authorized Coach. Duct Tape Marketing Personal Coaching Small businesses can receive personalized one on one marketing coaching including the creation of a Duct Tape Marketing Plan and all aspects of managing and implementing the plan. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven system is the best way to implement the Duct Tape Marketing System. Personal coaching is generally the best bet for those who want to take their business to next level and are ready for a long-term relationship with an affordable marketing pro. You can engage a member of the growing community of Duct Tape Marketing Authorized Coaches around the United States and Canada. Find a coach that meets your marketing needs. Duct Tape Distance Coaching Some small business owners choose to access the principles of the Duct Tape Marketing System via telecoaching. Typical engagement involves 2 phone meetings per month and email communication regarding related matters. A Duct Tape Marketing Coach can guide through the creation and application of the entire Duct Tape Marketing System. Find a coach that meets your marketing needs. coach, dtm products, products nonadult false Become a Duct Tape Marketing Authorized Coach text blog coach,dtm products,products 908 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16453 1422442 Member 0 http://workbench.ducttapemarketing.com/_Local-Search-Engine-Profile/BLOG/16450/10266.html Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. Now is the time to get your business listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind. Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis. So, the question is, how do local searchers search? For shoes they type " Kansas City Shocks " or " Omaha shoes " For an accountant it's " Chicago west suburb accountant " For computer programming it's " Idaho .Net programmer " That's the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world.. Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town. So, let's say you type into Google - "remodeling contractor 64114" You may not have noticed it before, but the first results displayed are actually local directory results complete with a "map it" feature and all. Click on one of the local listings displayed and you get all of the information that's presented. It's almost like a mini web page for that business. What this means to you and your local business though is that you need to make sure that when someone does a search like the ones above that you show up in those directory listings and in the normal “organic” search results for a local terms important to your business. If you can do that, you can achieve a huge advantage over your competitors. Introducing the Duct Tape Marketing Local Search Engine Profile A Duct Tape Marketing Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above. Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing your businesses ability to be found locally. In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, your profile will get found, ranked and indexed almost immediately. (This will put your new web site on the map faster than anything else you can do.) Here are some recent examples of local search engine results by businesses using a Duct Tape Marketing Local Online Profile - see for yourself. An accounting and investment firm – http://profiles.ducttapemarketing.com/wealthadviso r Click to Google search for Kansas City CPAs – rank #4 Click to Google search for Kansas City Investment Advisors – rank #1 A computer network services firm - http://profiles.ducttapemarketing.com/networkservi ces Google search for “ Kansas City computer network service ” – rank #5 Google search for “Kansas city network security” – rank #3 Google search for “Kansas city network maintenance” – rank #3 A remodeling contractor - http://profiles.ducttapemarketing.com/remodel Google search for “ Kansas City remodeling contractor ” – rank #4 Google search for “Kansas city bath remodeling” – rank #2 Google search for “Kansas City house remodeling” – rank #1 Would showing up in the top 10 on Google for search results like this mean anything to your local business? How a Local Search Engine Profile Works For an annual fee of $199 your business receives a customized online search engine profile page ( example ), submission to the major local search engines and directories and a major boost in search results from residing in the Duct Tape Marketing business directory. ( Some sites start seeing results in 4-5 days due to this. ) "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" After you complete the transaction you will be redirected to a form that will ask you to submit information to get your page and profile started. Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. Now is the time to get your business listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind. Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis. So, the question is, how do local searchers search? For shoes they type " Kansas City Shocks " or " Omaha shoes " For an accountant it's " Chicago west suburb accountant " For computer programming it's " Idaho .Net programmer " That's the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world.. Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town. So, let's say you type into Google - "remodeling contractor 64114" You may not have noticed it before, but the first results displayed are actually local directory results complete with a "map it" feature and all. Click on one of the local listings displayed and you get all of the information that's presented. It's almost like a mini web page for that business. What this means to you and your local business though is that you need to make sure that when someone does a search like the ones above that you show up in those directory listings and in the normal “organic” search results for a local terms important to your business. If you can do that, you can achieve a huge advantage over your competitors. Introducing the Duct Tape Marketing Local Search Engine Profile A Duct Tape Marketing Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above. Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing your businesses ability to be found locally. In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, your profile will get found, ranked and indexed almost immediately. (This will put your new web site on the map faster than anything else you can do.) Here are some recent examples of local search engine results by businesses using a Duct Tape Marketing Local Online Profile - see for yourself. An accounting and investment firm – http://profiles.ducttapemarketing.com/wealthadviso r Click to Google search for Kansas City CPAs – rank #4 Click to Google search for Kansas City Investment Advisors – rank #1 A computer network services firm - http://profiles.ducttapemarketing.com/networkservi ces Google search for “ Kansas City computer network service ” – rank #5 Google search for “Kansas city network security” – rank #3 Google search for “Kansas city network maintenance” – rank #3 A remodeling contractor - http://profiles.ducttapemarketing.com/remodel Google search for “ Kansas City remodeling contractor ” – rank #4 Google search for “Kansas city bath remodeling” – rank #2 Google search for “Kansas City house remodeling” – rank #1 Would showing up in the top 10 on Google for search results like this mean anything to your local business? How a Local Search Engine Profile Works For an annual fee of $199 your business receives a customized online search engine profile page ( example ), submission to the major local search engines and directories and a major boost in search results from residing in the Duct Tape Marketing business directory. ( Some sites start seeing results in 4-5 days due to this. ) "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" After you complete the transaction you will be redirected to a form that will ask you to submit information to get your page and profile started. Mon, 05 Nov 2007 00:46:09 GMT http://workbench.ducttapemarketing.com/_Local-Search-Engine-Profile/BLOG/16450/10266.html ducttapemarketing 2007-11-05T00:46:09Z DTM Products Duct Tape Marketing Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile. People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. Now is the time to get your business listed and take advantage of the growing numbers of people using local search to find businesses, services and products of all kind. Statistics show that somewhere in the neighborhood of 69% of households do some kind of search for a local product or service on a daily basis. So, the question is, how do local searchers search? For shoes they type " Kansas City Shocks " or " Omaha shoes " For an accountant it's " Chicago west suburb accountant " For computer programming it's " Idaho .Net programmer " That's the reality of search on the local level and the search engines get it and are rushing in to be the big players in the local directory game and deliver search results all around town instead of just around the world.. Each of the search engines has set-up sub sites that specialize in helping people who are searching on the local level find businesses in their town. So, let's say you type into Google - "remodeling contractor 64114" You may not have noticed it before, but the first results displayed are actually local directory results complete with a "map it" feature and all. Click on one of the local listings displayed and you get all of the information that's presented. It's almost like a mini web page for that business. What this means to you and your local business though is that you need to make sure that when someone does a search like the ones above that you show up in those directory listings and in the normal “organic” search results for a local terms important to your business. If you can do that, you can achieve a huge advantage over your competitors. Introducing the Duct Tape Marketing Local Search Engine Profile A Duct Tape Marketing Local Search Engine Profile gives small business owners a way to easily create a master profile page of information to be used by the search engines, yellow pages and online directories listed above. Completing this one stop online document also automatically submits this profile to major search engines, local search directories and local phone directories increasing your businesses ability to be found locally. In addition, because this profile resides on the high traffic, highly indexed Duct Tape Marketing site, your profile will get found, ranked and indexed almost immediately. (This will put your new web site on the map faster than anything else you can do.) Here are some recent examples of local search engine results by businesses using a Duct Tape Marketing Local Online Profile - see for yourself. An accounting and investment firm – http://profiles.ducttapemarketing.com/wealthadviso r Click to Google search for Kansas City CPAs – rank #4 Click to Google search for Kansas City Investment Advisors – rank #1 A computer network services firm - http://profiles.ducttapemarketing.com/networkservi ces Google search for “ Kansas City computer network service ” – rank #5 Google search for “Kansas city network security” – rank #3 Google search for “Kansas city network maintenance” – rank #3 A remodeling contractor - http://profiles.ducttapemarketing.com/remodel Google search for “ Kansas City remodeling contractor ” – rank #4 Google search for “Kansas city bath remodeling” – rank #2 Google search for “Kansas City house remodeling” – rank #1 Would showing up in the top 10 on Google for search results like this mean anything to your local business? How a Local Search Engine Profile Works For an annual fee of $199 your business receives a customized online search engine profile page ( example ), submission to the major local search engines and directories and a major boost in search results from residing in the Duct Tape Marketing business directory. ( Some sites start seeing results in 4-5 days due to this. ) "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" After you complete the transaction you will be redirected to a form that will ask you to submit information to get your page and profile started. dtm products, products nonadult false Local Search Engine Profile text blog dtm products,products 724 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16450 1422442 Member 0 http://workbench.ducttapemarketing.com/_Blog-Lightning/BLOG/16448/10266.html Special video screencasts allow you to watch me create a blog using the exact steps outlined in Blog Lightning Blog Lightning - How To Create and Promote Your Small Business Blog In A Flash A step-by-step blogging success tutorial from award winning* small business blogger and marketing coach John Jantsch. Okay, so you've seen and read all about the power of blogs for building a business and enhancing your marketing and you're convinced. . .you must add a blog to the mix. And why not, I mean blogs have become a proven marketing vehicle for organizations large and small. Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of saying that blogs give a lot of bang for the buck.) If you're an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing tool. Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting blogs the right way, someone who has a proven track record of building a blog. . . and a blog readership, for the business professional. My Web Site Traffic Went Through the Roof - Want to know how? Well, there are a number of reasons, but one of the things that contributed to this traffic increase is my new blog. My blog has increased my keyword rankings and has also been instrumental in attracting a lot of new visitors. But to be honest, I didn't know one single thing about blogs...until a guy named John Jantsch helped me out. He showed me step-by-step how to set up my blog and also showed me several tricks on how to get the search engines to notice it and send me more traffic. David Frey www.marketingbestpractices.com Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs, what do they say about your business? About the same thing having a Hotmail account as your business email does. Makes perfect sense, doesn't it? So, now what? You've got two choices. You can spend hundreds of hours learning all about the various blog software. Hack your way through designing a blog or settle for a "me too" template look Scour the Internet in hopes of finding a few blog directories or search engines Research ways to submit your blog to the search engines (blogs have different engines and directories than web sites) Decipher the world of RSS, XML, Atom and other content syndication tools And then sit there and wonder why nobody reads your blog or. . . You can pick-up a copy of Blog Lightning - because I've done the hard part for you. I will take you by the hand and teach you the right way to get your blog set-up, designed, submitted and found - and you won't even break a sweat. There simply is no reason for you to go it alone. Included with your copy of Blog Lightning is exclusive access to screencast tutorials that show you how to do each step outlined in the system. A screencast utilizes special software to make a video of activity taking place on a computer screen. It's like standing over my shoulder watching as I create and promote a blog. View a sample screencast here. Warning: I'm not going to try to teach you how to get rich with a blog - there are plenty of folks out that want to do that. Blog Lightning is for the business person who wants to tap into the awesome power of blogs from someone who has been creating successful business blogs long before they were fashionable. Look Over My Shoulder As I Perform The Exact Steps I Outline In Blog Lightning The Blog Lightning manual is only 1/2 of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of me performing and explaining the exact actions I recommend. The steps in Blog Lightning are really very easy but, in case something just doesn't make sense when you read it, you can fire up the video screencast associated with that step and watch me do it over and over again until you get it. It doesn't get any easier than that. (New screencasts will be added as I discover new tactics and strategies - you get these updates automatically when you become a Blog Lightning customer.) Sample list of screencast tutorials: View a sample screencast Create a Bloglines Account - 2:34 Add Blogs to the Bloglines Feed Reader - 2:16 Set-up a TypePad Account - 4:05 Creating Default TypePad Settings - 5:56 Customize the Design of Your TypePad Blog - 2:44 Creating Basic TypeLists In TypePad - 3:37 Posting To Your TypePad Blog - 4:02 Creating Categories In TypePad - 2:33 Creating A Blogroll Using Bloglines - 2:52 Setting Up A Feedburner Account - 3:34 Setting Up Your RSS Feed Subscription Center - 5:25 Submitting Your Feed/Blog To Directories and Search Engines - 3:14 Tracking Your Blog With Technorati - 1:59 Bonus: Domain Mapping With TypePad - 6:46 (I have charged a fee of several hundred dollars just to complete this step for several small business blogs.) "A cleverly illustrated step-by-step guide that shows you exactly how to set up a blog using TypePad. If you don't want to do it yourself, hand this to your Web person. Either way, a highly useful resource!" Debbie Weil marketing consultant and publisher www.BlogWriteForCEOs.com When you launch your blog using the Blog Lightning system you will: Easily create a distinctive looking, simple to use blog Immediately have your blog noticed by Google, Yahoo and MSN Experience a sudden surge in search engine traffic Begin finding eager readers and blog subscribers Witness other blogs and directories referencing your content Establish links and networks with like minded professionals Create opportunities for PR in your industry Uncover a number of very powerful ways to integrate your blog into all of your marketing efforts Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice. My own Duct Tape Marketing Blog was voted the "Best Small Business Blog" by the readers of Marketing Sherpa for 2004, 2005, and 2006 and chosen as the Forbes Magazine Favorite Pick in the small business category. Forbes Favorite - Best Small Business Blog - view the article here "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't." ~ Forbes Magazine Best blog on small business marketing Winner: Duct Tape Marketing - http://www.DuctTapeMarketing.com/weblog.php Editor's Note: Wow! Duct Tape Marketing won hands-down for the second-year running, gaining more votes than any other blog in any category in the entire contest. Most bloggers can only dream of such a huge and passionate fan base. See the announcement of this year's winners This is not a book full of theory and history. . . this is a roadmap. Follow the directions and you will have a successful blog . Do step 1, then step 2, then step 3. . . and you will create a blog from a blueprint that works every time. The Blog Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven strategy for creating and promoting a business blog The advice contained in Blog Lightning is taken from my experience with my own award winning blog and my work with the growing number of small business blogs I create for my clients. Blog Lightning will instantly save anyone who is trying to get into the world of blogging countless hours of frustration attempting to discover how to create a blog. I am a noted small business expert, not an Internet guru, this program was created to give the small business owner the straight story on how to really use a blog to market his or her business. With Blog Lightning, it's like having your own teacher showing you step-by-step what to do next. If you've never had a blog, you'll be up and running in no time flat. If you've been blogging for awhile, John Jantsch shows you how to promote your blog so it attracts lots of visitors (aka future clients). Jill Konrath, President SellingtoBigCompanies.com Blog Lighting is divided into three sections Getting Ready - Learn how to prepare for your blog and the right way to create a distinctive blog taking advantage of very user friendly TypePad Blog Hosting System. Getting Going - The Ins and Outs of posting content to your blog and how to get your blog started the right way. Getting Found - That is the point isn't it. In this section you will learn some of the most closely guarded secrets to promoting your blog and attracting the most traffic and readership. "John, Thank you! It's about time someone puts some commonsense advice down on how and why blogs can help your business boom. No frills material here for everyone who wants to make more money with their site, or wants to establish themselves as an expert in their field. A must-have resource for your marketing toolkit. Using these tips, I was able to get one of my books listed #1 on Yahoo for the keyword (and name of the book) - and it happened in less than 3 weeks to get to #1. Amazing. John, my highest recommendation for this book." Troy D White Turning Your Words Into Wealth You don't need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool. Here's What You Get With Your Blog Lightning System 1) 130 page Blog Lightning manual , loaded with screenshots to guide you through each step. 2) 14 video screencast tutorials to show you exactly how to execute each step 3) Bonus #1 - Audio Seminar - Why Every Business Should Have A Blog - with Debbie Weil, publisher of www.BlogWriteForCEOs.com 4) Bonus #2 - Audio Seminar - The Ins and Outs of RSS - with Rodney Rumford, creator of www.myrsscreator.com 5) Bonus #3 - Report - The Business Case for RSS - Rok Hrastnick - www.marketingstudies.net 6) Bonus #4 - The Complete Beginner's Guide to Podcasting - Sharon Housley, marketing manager for www.FeedforAll.com and NotePage My Guarantee - I guarantee you will set-up and promote an effective blog in no time at all using the Blog Lightning System or I will give you a 100% refund. Buy the book, view the screencasts, give the entire program a thorough test drive. If you're not convinced that this is the best blog building and promoting program ever created, just drop me an email and I will issue a full refund. Order Blog Lightning Click the link below to order your immediate digital download copy of Blog Lightning for $97 . All major credit cards and PayPal accepted. "http://www.bloglightning.com/images/amex.jpg" border="0" alt="" width="40" height="26" "http://www.bloglightning.com/images/disc.jpg" border="0" alt="" width="40" height="27" Blog Lighting is 130+ page PDF ebook loaded with real action screen shots and examples. You will need Adobe Reader - Click on the link to download a free copy) * The Duct Tape Marketing Blog was chosen " Best Small Business Blog " by the readers of Marketing Sherpa in 2004, 2005 and 2006 and was chosen as a Forbes favorite for marketing and small business. Special video screencasts allow you to watch me create a blog using the exact steps outlined in Blog Lightning Blog Lightning - How To Create and Promote Your Small Business Blog In A Flash A step-by-step blogging success tutorial from award winning* small business blogger and marketing coach John Jantsch. Okay, so you've seen and read all about the power of blogs for building a business and enhancing your marketing and you're convinced. . .you must add a blog to the mix. And why not, I mean blogs have become a proven marketing vehicle for organizations large and small. Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of saying that blogs give a lot of bang for the buck.) If you're an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing tool. Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting blogs the right way, someone who has a proven track record of building a blog. . . and a blog readership, for the business professional. My Web Site Traffic Went Through the Roof - Want to know how? Well, there are a number of reasons, but one of the things that contributed to this traffic increase is my new blog. My blog has increased my keyword rankings and has also been instrumental in attracting a lot of new visitors. But to be honest, I didn't know one single thing about blogs...until a guy named John Jantsch helped me out. He showed me step-by-step how to set up my blog and also showed me several tricks on how to get the search engines to notice it and send me more traffic. David Frey www.marketingbestpractices.com Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs, what do they say about your business? About the same thing having a Hotmail account as your business email does. Makes perfect sense, doesn't it? So, now what? You've got two choices. You can spend hundreds of hours learning all about the various blog software. Hack your way through designing a blog or settle for a "me too" template look Scour the Internet in hopes of finding a few blog directories or search engines Research ways to submit your blog to the search engines (blogs have different engines and directories than web sites) Decipher the world of RSS, XML, Atom and other content syndication tools And then sit there and wonder why nobody reads your blog or. . . You can pick-up a copy of Blog Lightning - because I've done the hard part for you. I will take you by the hand and teach you the right way to get your blog set-up, designed, submitted and found - and you won't even break a sweat. There simply is no reason for you to go it alone. Included with your copy of Blog Lightning is exclusive access to screencast tutorials that show you how to do each step outlined in the system. A screencast utilizes special software to make a video of activity taking place on a computer screen. It's like standing over my shoulder watching as I create and promote a blog. View a sample screencast here. Warning: I'm not going to try to teach you how to get rich with a blog - there are plenty of folks out that want to do that. Blog Lightning is for the business person who wants to tap into the awesome power of blogs from someone who has been creating successful business blogs long before they were fashionable. Look Over My Shoulder As I Perform The Exact Steps I Outline In Blog Lightning The Blog Lightning manual is only 1/2 of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of me performing and explaining the exact actions I recommend. The steps in Blog Lightning are really very easy but, in case something just doesn't make sense when you read it, you can fire up the video screencast associated with that step and watch me do it over and over again until you get it. It doesn't get any easier than that. (New screencasts will be added as I discover new tactics and strategies - you get these updates automatically when you become a Blog Lightning customer.) Sample list of screencast tutorials: View a sample screencast Create a Bloglines Account - 2:34 Add Blogs to the Bloglines Feed Reader - 2:16 Set-up a TypePad Account - 4:05 Creating Default TypePad Settings - 5:56 Customize the Design of Your TypePad Blog - 2:44 Creating Basic TypeLists In TypePad - 3:37 Posting To Your TypePad Blog - 4:02 Creating Categories In TypePad - 2:33 Creating A Blogroll Using Bloglines - 2:52 Setting Up A Feedburner Account - 3:34 Setting Up Your RSS Feed Subscription Center - 5:25 Submitting Your Feed/Blog To Directories and Search Engines - 3:14 Tracking Your Blog With Technorati - 1:59 Bonus: Domain Mapping With TypePad - 6:46 (I have charged a fee of several hundred dollars just to complete this step for several small business blogs.) "A cleverly illustrated step-by-step guide that shows you exactly how to set up a blog using TypePad. If you don't want to do it yourself, hand this to your Web person. Either way, a highly useful resource!" Debbie Weil marketing consultant and publisher www.BlogWriteForCEOs.com When you launch your blog using the Blog Lightning system you will: Easily create a distinctive looking, simple to use blog Immediately have your blog noticed by Google, Yahoo and MSN Experience a sudden surge in search engine traffic Begin finding eager readers and blog subscribers Witness other blogs and directories referencing your content Establish links and networks with like minded professionals Create opportunities for PR in your industry Uncover a number of very powerful ways to integrate your blog into all of your marketing efforts Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice. My own Duct Tape Marketing Blog was voted the "Best Small Business Blog" by the readers of Marketing Sherpa for 2004, 2005, and 2006 and chosen as the Forbes Magazine Favorite Pick in the small business category. Forbes Favorite - Best Small Business Blog - view the article here "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't." ~ Forbes Magazine Best blog on small business marketing Winner: Duct Tape Marketing - http://www.DuctTapeMarketing.com/weblog.php Editor's Note: Wow! Duct Tape Marketing won hands-down for the second-year running, gaining more votes than any other blog in any category in the entire contest. Most bloggers can only dream of such a huge and passionate fan base. See the announcement of this year's winners This is not a book full of theory and history. . . this is a roadmap. Follow the directions and you will have a successful blog . Do step 1, then step 2, then step 3. . . and you will create a blog from a blueprint that works every time. The Blog Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven strategy for creating and promoting a business blog The advice contained in Blog Lightning is taken from my experience with my own award winning blog and my work with the growing number of small business blogs I create for my clients. Blog Lightning will instantly save anyone who is trying to get into the world of blogging countless hours of frustration attempting to discover how to create a blog. I am a noted small business expert, not an Internet guru, this program was created to give the small business owner the straight story on how to really use a blog to market his or her business. With Blog Lightning, it's like having your own teacher showing you step-by-step what to do next. If you've never had a blog, you'll be up and running in no time flat. If you've been blogging for awhile, John Jantsch shows you how to promote your blog so it attracts lots of visitors (aka future clients). Jill Konrath, President SellingtoBigCompanies.com Blog Lighting is divided into three sections Getting Ready - Learn how to prepare for your blog and the right way to create a distinctive blog taking advantage of very user friendly TypePad Blog Hosting System. Getting Going - The Ins and Outs of posting content to your blog and how to get your blog started the right way. Getting Found - That is the point isn't it. In this section you will learn some of the most closely guarded secrets to promoting your blog and attracting the most traffic and readership. "John, Thank you! It's about time someone puts some commonsense advice down on how and why blogs can help your business boom. No frills material here for everyone who wants to make more money with their site, or wants to establish themselves as an expert in their field. A must-have resource for your marketing toolkit. Using these tips, I was able to get one of my books listed #1 on Yahoo for the keyword (and name of the book) - and it happened in less than 3 weeks to get to #1. Amazing. John, my highest recommendation for this book." Troy D White Turning Your Words Into Wealth You don't need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool. Here's What You Get With Your Blog Lightning System 1) 130 page Blog Lightning manual , loaded with screenshots to guide you through each step. 2) 14 video screencast tutorials to show you exactly how to execute each step 3) Bonus #1 - Audio Seminar - Why Every Business Should Have A Blog - with Debbie Weil, publisher of www.BlogWriteForCEOs.com 4) Bonus #2 - Audio Seminar - The Ins and Outs of RSS - with Rodney Rumford, creator of www.myrsscreator.com 5) Bonus #3 - Report - The Business Case for RSS - Rok Hrastnick - www.marketingstudies.net 6) Bonus #4 - The Complete Beginner's Guide to Podcasting - Sharon Housley, marketing manager for www.FeedforAll.com and NotePage My Guarantee - I guarantee you will set-up and promote an effective blog in no time at all using the Blog Lightning System or I will give you a 100% refund. Buy the book, view the screencasts, give the entire program a thorough test drive. If you're not convinced that this is the best blog building and promoting program ever created, just drop me an email and I will issue a full refund. Order Blog Lightning Click the link below to order your immediate digital download copy of Blog Lightning for $97 . All major credit cards and PayPal accepted. "http://www.bloglightning.com/images/amex.jpg" border="0" alt="" width="40" height="26" "http://www.bloglightning.com/images/disc.jpg" border="0" alt="" width="40" height="27" Blog Lighting is 130+ page PDF ebook loaded with real action screen shots and examples. You will need Adobe Reader - Click on the link to download a free copy) * The Duct Tape Marketing Blog was chosen " Best Small Business Blog " by the readers of Marketing Sherpa in 2004, 2005 and 2006 and was chosen as a Forbes favorite for marketing and small business. Mon, 05 Nov 2007 00:44:49 GMT http://workbench.ducttapemarketing.com/_Blog-Lightning/BLOG/16448/10266.html ducttapemarketing 2007-11-05T00:44:49Z DTM Products Duct Tape Marketing Special video screencasts allow you to watch me create a blog using the exact steps outlined in Blog Lightning Blog Lightning - How To Create and Promote Your Small Business Blog In A Flash A step-by-step blogging success tutorial from award winning* small business blogger and marketing coach John Jantsch. Okay, so you've seen and read all about the power of blogs for building a business and enhancing your marketing and you're convinced. . .you must add a blog to the mix. And why not, I mean blogs have become a proven marketing vehicle for organizations large and small. Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of saying that blogs give a lot of bang for the buck.) If you're an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing tool. Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting blogs the right way, someone who has a proven track record of building a blog. . . and a blog readership, for the business professional. My Web Site Traffic Went Through the Roof - Want to know how? Well, there are a number of reasons, but one of the things that contributed to this traffic increase is my new blog. My blog has increased my keyword rankings and has also been instrumental in attracting a lot of new visitors. But to be honest, I didn't know one single thing about blogs...until a guy named John Jantsch helped me out. He showed me step-by-step how to set up my blog and also showed me several tricks on how to get the search engines to notice it and send me more traffic. David Frey www.marketingbestpractices.com Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs, what do they say about your business? About the same thing having a Hotmail account as your business email does. Makes perfect sense, doesn't it? So, now what? You've got two choices. You can spend hundreds of hours learning all about the various blog software. Hack your way through designing a blog or settle for a "me too" template look Scour the Internet in hopes of finding a few blog directories or search engines Research ways to submit your blog to the search engines (blogs have different engines and directories than web sites) Decipher the world of RSS, XML, Atom and other content syndication tools And then sit there and wonder why nobody reads your blog or. . . You can pick-up a copy of Blog Lightning - because I've done the hard part for you. I will take you by the hand and teach you the right way to get your blog set-up, designed, submitted and found - and you won't even break a sweat. There simply is no reason for you to go it alone. Included with your copy of Blog Lightning is exclusive access to screencast tutorials that show you how to do each step outlined in the system. A screencast utilizes special software to make a video of activity taking place on a computer screen. It's like standing over my shoulder watching as I create and promote a blog. View a sample screencast here. Warning: I'm not going to try to teach you how to get rich with a blog - there are plenty of folks out that want to do that. Blog Lightning is for the business person who wants to tap into the awesome power of blogs from someone who has been creating successful business blogs long before they were fashionable. Look Over My Shoulder As I Perform The Exact Steps I Outline In Blog Lightning The Blog Lightning manual is only 1/2 of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of me performing and explaining the exact actions I recommend. The steps in Blog Lightning are really very easy but, in case something just doesn't make sense when you read it, you can fire up the video screencast associated with that step and watch me do it over and over again until you get it. It doesn't get any easier than that. (New screencasts will be added as I discover new tactics and strategies - you get these updates automatically when you become a Blog Lightning customer.) Sample list of screencast tutorials: View a sample screencast Create a Bloglines Account - 2:34 Add Blogs to the Bloglines Feed Reader - 2:16 Set-up a TypePad Account - 4:05 Creating Default TypePad Settings - 5:56 Customize the Design of Your TypePad Blog - 2:44 Creating Basic TypeLists In TypePad - 3:37 Posting To Your TypePad Blog - 4:02 Creating Categories In TypePad - 2:33 Creating A Blogroll Using Bloglines - 2:52 Setting Up A Feedburner Account - 3:34 Setting Up Your RSS Feed Subscription Center - 5:25 Submitting Your Feed/Blog To Directories and Search Engines - 3:14 Tracking Your Blog With Technorati - 1:59 Bonus: Domain Mapping With TypePad - 6:46 (I have charged a fee of several hundred dollars just to complete this step for several small business blogs.) "A cleverly illustrated step-by-step guide that shows you exactly how to set up a blog using TypePad. If you don't want to do it yourself, hand this to your Web person. Either way, a highly useful resource!" Debbie Weil marketing consultant and publisher www.BlogWriteForCEOs.com When you launch your blog using the Blog Lightning system you will: Easily create a distinctive looking, simple to use blog Immediately have your blog noticed by Google, Yahoo and MSN Experience a sudden surge in search engine traffic Begin finding eager readers and blog subscribers Witness other blogs and directories referencing your content Establish links and networks with like minded professionals Create opportunities for PR in your industry Uncover a number of very powerful ways to integrate your blog into all of your marketing efforts Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice. My own Duct Tape Marketing Blog was voted the "Best Small Business Blog" by the readers of Marketing Sherpa for 2004, 2005, and 2006 and chosen as the Forbes Magazine Favorite Pick in the small business category. Forbes Favorite - Best Small Business Blog - view the article here "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't." ~ Forbes Magazine Best blog on small business marketing Winner: Duct Tape Marketing - http://www.DuctTapeMarketing.com/weblog.php Editor's Note: Wow! Duct Tape Marketing won hands-down for the second-year running, gaining more votes than any other blog in any category in the entire contest. Most bloggers can only dream of such a huge and passionate fan base. See the announcement of this year's winners This is not a book full of theory and history. . . this is a roadmap. Follow the directions and you will have a successful blog . Do step 1, then step 2, then step 3. . . and you will create a blog from a blueprint that works every time. The Blog Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven strategy for creating and promoting a business blog The advice contained in Blog Lightning is taken from my experience with my own award winning blog and my work with the growing number of small business blogs I create for my clients. Blog Lightning will instantly save anyone who is trying to get into the world of blogging countless hours of frustration attempting to discover how to create a blog. I am a noted small business expert, not an Internet guru, this program was created to give the small business owner the straight story on how to really use a blog to market his or her business. With Blog Lightning, it's like having your own teacher showing you step-by-step what to do next. If you've never had a blog, you'll be up and running in no time flat. If you've been blogging for awhile, John Jantsch shows you how to promote your blog so it attracts lots of visitors (aka future clients). Jill Konrath, President SellingtoBigCompanies.com Blog Lighting is divided into three sections Getting Ready - Learn how to prepare for your blog and the right way to create a distinctive blog taking advantage of very user friendly TypePad Blog Hosting System. Getting Going - The Ins and Outs of posting content to your blog and how to get your blog started the right way. Getting Found - That is the point isn't it. In this section you will learn some of the most closely guarded secrets to promoting your blog and attracting the most traffic and readership. "John, Thank you! It's about time someone puts some commonsense advice down on how and why blogs can help your business boom. No frills material here for everyone who wants to make more money with their site, or wants to establish themselves as an expert in their field. A must-have resource for your marketing toolkit. Using these tips, I was able to get one of my books listed #1 on Yahoo for the keyword (and name of the book) - and it happened in less than 3 weeks to get to #1. Amazing. John, my highest recommendation for this book." Troy D White Turning Your Words Into Wealth You don't need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool. Here's What You Get With Your Blog Lightning System 1) 130 page Blog Lightning manual , loaded with screenshots to guide you through each step. 2) 14 video screencast tutorials to show you exactly how to execute each step 3) Bonus #1 - Audio Seminar - Why Every Business Should Have A Blog - with Debbie Weil, publisher of www.BlogWriteForCEOs.com 4) Bonus #2 - Audio Seminar - The Ins and Outs of RSS - with Rodney Rumford, creator of www.myrsscreator.com 5) Bonus #3 - Report - The Business Case for RSS - Rok Hrastnick - www.marketingstudies.net 6) Bonus #4 - The Complete Beginner's Guide to Podcasting - Sharon Housley, marketing manager for www.FeedforAll.com and NotePage My Guarantee - I guarantee you will set-up and promote an effective blog in no time at all using the Blog Lightning System or I will give you a 100% refund. Buy the book, view the screencasts, give the entire program a thorough test drive. If you're not convinced that this is the best blog building and promoting program ever created, just drop me an email and I will issue a full refund. Order Blog Lightning Click the link below to order your immediate digital download copy of Blog Lightning for $97 . All major credit cards and PayPal accepted. "http://www.bloglightning.com/images/amex.jpg" border="0" alt="" width="40" height="26" "http://www.bloglightning.com/images/disc.jpg" border="0" alt="" width="40" height="27" Blog Lighting is 130+ page PDF ebook loaded with real action screen shots and examples. You will need Adobe Reader - Click on the link to download a free copy) * The Duct Tape Marketing Blog was chosen " Best Small Business Blog " by the readers of Marketing Sherpa in 2004, 2005 and 2006 and was chosen as a Forbes favorite for marketing and small business. dtm products, products nonadult false Blog Lightning text blog dtm products,products 763 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16448 1422442 Member 0 http://workbench.ducttapemarketing.com/_Harness-the-Internet/BLOG/16446/10266.html Small Business Internet Marketing Series from Duct Tape Marketing Harness the Internet to Market Your Small Business More Effectively - program includes 3 taped, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session. No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium. This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business. Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web. This course will help any small business learn to use the power of the Internet to get an edge over competition both online and offline. Here are the topics covered in this program Lesson #1: Creating a content based web presence - content, concept and offline integration A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers. Learn the best way to reuse your marketing kit contents on your web site Discover how to structure your content for maximum results Understand the basic of web navigation Develop content to draw in local web surfers Lesson #2: Building traffic and repeat visitors - optimization, list building and local search Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind. Learn the basics of search engine optimization Get your web site indexed by Google and Yahoo in less than 48 hours Discover what your must tell your web designer Develop a plan for local web searchers and local directories Understand how to use pay per click advertising methods Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market. Understand the basics of blogging Learn how to get more traffic to your blog Develop a strategy for partnering with other bloggers Learn how to use a blog to get more web site visitors Tap the power of RSS to create content and generate traffic If you want to immediately give your business a competitive edge , your don’t want to miss out on this power packed telesummit. Forbes named the Duct Tape Marketing blog a favorite for small business and marketing. These sessions contain real world, proven strategies and tactics. Also, receive extra BONUS Material when you purchase today: 1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimization ($29 value) 2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value) 3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value) There are two ways to purchase Harness the Internet - Click on the appropriate add to shopping cart button below to purchase either version 1) All digital files for immediate download - $97 2) Printed ebook and audio CDs shipped to you in a 3 ring binder - $129 . 3 Ring Binder Version - | All Digital Download File Version - Enroll securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" When you enroll you will receive email instructions for downloading your course materials and attending the live session. Small Business Internet Marketing Series from Duct Tape Marketing Harness the Internet to Market Your Small Business More Effectively - program includes 3 taped, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session. No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium. This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business. Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web. This course will help any small business learn to use the power of the Internet to get an edge over competition both online and offline. Here are the topics covered in this program Lesson #1: Creating a content based web presence - content, concept and offline integration A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers. Learn the best way to reuse your marketing kit contents on your web site Discover how to structure your content for maximum results Understand the basic of web navigation Develop content to draw in local web surfers Lesson #2: Building traffic and repeat visitors - optimization, list building and local search Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind. Learn the basics of search engine optimization Get your web site indexed by Google and Yahoo in less than 48 hours Discover what your must tell your web designer Develop a plan for local web searchers and local directories Understand how to use pay per click advertising methods Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market. Understand the basics of blogging Learn how to get more traffic to your blog Develop a strategy for partnering with other bloggers Learn how to use a blog to get more web site visitors Tap the power of RSS to create content and generate traffic If you want to immediately give your business a competitive edge , your don’t want to miss out on this power packed telesummit. Forbes named the Duct Tape Marketing blog a favorite for small business and marketing. These sessions contain real world, proven strategies and tactics. Also, receive extra BONUS Material when you purchase today: 1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimization ($29 value) 2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value) 3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value) There are two ways to purchase Harness the Internet - Click on the appropriate add to shopping cart button below to purchase either version 1) All digital files for immediate download - $97 2) Printed ebook and audio CDs shipped to you in a 3 ring binder - $129 . 3 Ring Binder Version - | All Digital Download File Version - Enroll securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" When you enroll you will receive email instructions for downloading your course materials and attending the live session. Mon, 05 Nov 2007 00:43:24 GMT http://workbench.ducttapemarketing.com/_Harness-the-Internet/BLOG/16446/10266.html ducttapemarketing 2007-11-05T00:43:24Z DTM Products Duct Tape Marketing Small Business Internet Marketing Series from Duct Tape Marketing Harness the Internet to Market Your Small Business More Effectively - program includes 3 taped, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session. No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium. This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business. Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web. This course will help any small business learn to use the power of the Internet to get an edge over competition both online and offline. Here are the topics covered in this program Lesson #1: Creating a content based web presence - content, concept and offline integration A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers. Learn the best way to reuse your marketing kit contents on your web site Discover how to structure your content for maximum results Understand the basic of web navigation Develop content to draw in local web surfers Lesson #2: Building traffic and repeat visitors - optimization, list building and local search Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind. Learn the basics of search engine optimization Get your web site indexed by Google and Yahoo in less than 48 hours Discover what your must tell your web designer Develop a plan for local web searchers and local directories Understand how to use pay per click advertising methods Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market. Understand the basics of blogging Learn how to get more traffic to your blog Develop a strategy for partnering with other bloggers Learn how to use a blog to get more web site visitors Tap the power of RSS to create content and generate traffic If you want to immediately give your business a competitive edge , your don’t want to miss out on this power packed telesummit. Forbes named the Duct Tape Marketing blog a favorite for small business and marketing. These sessions contain real world, proven strategies and tactics. Also, receive extra BONUS Material when you purchase today: 1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimization ($29 value) 2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value) 3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value) There are two ways to purchase Harness the Internet - Click on the appropriate add to shopping cart button below to purchase either version 1) All digital files for immediate download - $97 2) Printed ebook and audio CDs shipped to you in a 3 ring binder - $129 . 3 Ring Binder Version - | All Digital Download File Version - Enroll securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" When you enroll you will receive email instructions for downloading your course materials and attending the live session. dtm products, products nonadult false Harness the Internet text blog dtm products,products 795 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16446 1422442 Member 0 http://workbench.ducttapemarketing.com/_Lead-Generation-Machine/BLOG/16445/10266.html Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads? Introducing. . . The Lead Generation Machine Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts) Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before. Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like. This course will turn any small business into a systematic lead generating workhorse. You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session. Lesson #1: Advertising: Creating a plan for guaranteed results Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads. Learn a system for marketing permission with your core marketing message Create an automatic 2 step advertising process that qualifies your prospects Discover how to get prospects to request your marketing materials Learn how to get others to gladly promote your business with co-branding tools Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses. Create your referral target markets Uncover a system for partnering with other businesses for referrals Learn the single most powerful referral tactic in the world Discover the right way to motivate your referral sources Develop a system to educate your referral sources Create a referral marketing offer that differentiates your business Lesson #3: Public Relations: The most believable form of marketing that exists Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy. Learn the right way to approach the media Develop your media list and a plan to work it Learn how to write and distribute a press release Discover ways to find great PR story ideas in your business and industry Understand how to use speaking and writing as PR tool What Lead Generation Machine customers are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Choose your version of the Lead Generation Machine Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129. Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials. $97 - Click to immediately download digital versions of all files $129 - Click to buy 3 ring binder version shipped to your address Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads? Introducing. . . The Lead Generation Machine Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts) Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before. Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like. This course will turn any small business into a systematic lead generating workhorse. You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session. Lesson #1: Advertising: Creating a plan for guaranteed results Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads. Learn a system for marketing permission with your core marketing message Create an automatic 2 step advertising process that qualifies your prospects Discover how to get prospects to request your marketing materials Learn how to get others to gladly promote your business with co-branding tools Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses. Create your referral target markets Uncover a system for partnering with other businesses for referrals Learn the single most powerful referral tactic in the world Discover the right way to motivate your referral sources Develop a system to educate your referral sources Create a referral marketing offer that differentiates your business Lesson #3: Public Relations: The most believable form of marketing that exists Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy. Learn the right way to approach the media Develop your media list and a plan to work it Learn how to write and distribute a press release Discover ways to find great PR story ideas in your business and industry Understand how to use speaking and writing as PR tool What Lead Generation Machine customers are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Choose your version of the Lead Generation Machine Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129. Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials. $97 - Click to immediately download digital versions of all files $129 - Click to buy 3 ring binder version shipped to your address Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" Mon, 05 Nov 2007 00:42:19 GMT http://workbench.ducttapemarketing.com/_Lead-Generation-Machine/BLOG/16445/10266.html ducttapemarketing 2007-11-05T00:42:19Z DTM Products Duct Tape Marketing Could Your Business Stand a Consistent, Predictable, and Growing Flow of Highly Qualified Leads? Introducing. . . The Lead Generation Machine Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts) Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before. Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like. This course will turn any small business into a systematic lead generating workhorse. You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session. Lesson #1: Advertising: Creating a plan for guaranteed results Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads. Learn a system for marketing permission with your core marketing message Create an automatic 2 step advertising process that qualifies your prospects Discover how to get prospects to request your marketing materials Learn how to get others to gladly promote your business with co-branding tools Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses. Create your referral target markets Uncover a system for partnering with other businesses for referrals Learn the single most powerful referral tactic in the world Discover the right way to motivate your referral sources Develop a system to educate your referral sources Create a referral marketing offer that differentiates your business Lesson #3: Public Relations: The most believable form of marketing that exists Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy. Learn the right way to approach the media Develop your media list and a plan to work it Learn how to write and distribute a press release Discover ways to find great PR story ideas in your business and industry Understand how to use speaking and writing as PR tool What Lead Generation Machine customers are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Choose your version of the Lead Generation Machine Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129. Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials. $97 - Click to immediately download digital versions of all files $129 - Click to buy 3 ring binder version shipped to your address Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" dtm products, products nonadult false Lead Generation Machine text blog dtm products,products 847 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16445 1422442 Member 0 http://workbench.ducttapemarketing.com/_Magnificent-Marketing-Materials/BLOG/16443/10266.html Standing out from the competition with education based marketing materials is an essential small business tool Introducing. . . "http://www.ducttapemarketing.com/images/Magnifice nt150.jpg" border="0" alt="" hspace="4" vspace="4" align="left" Magnificent Marketing Materials How to create marketing materials that educate and connect with prospects - A Duct Tape Marketing Small Business Marketing Essentials Course Lesson #1 – A Marketing Kit That Speaks To Each Prospect Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses. Understand the value of an educational marketing tool Learn how to use a core message of differentiation Receive actual marketing kit example pages Lesson #2 – Tell Them A Story and Win Them Forever Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit Discover the power of story telling in your marketing Learn how to find your perfect marketing story Learn how to structure and create your story Develop creative marketing uses for your story Lesson #3 – Case Studies and Testimonials Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials. Develop systems to obtain testimonials for your marketing use Discover how to create and use case studies in your marketing Develop an introductory offer that makes you the provider of choice Discover ways to package your products as services and services as products What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Invest in Magnificent Marketing Materials Today and receive these bonus programs. 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) value Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) value The Yellow Pages and Online Local Search – Alan Saltz ($49) - value Product consists 3- 1hr audio lesson, 204 page workbook, including audio transcript of each session and over 50 pages of sample materials Printed version with 3 audio CDs via US Mail - $129 All digital version for immediate download - PDF and mp3 files - $97 Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" Standing out from the competition with education based marketing materials is an essential small business tool Introducing. . . "http://www.ducttapemarketing.com/images/Magnifice nt150.jpg" border="0" alt="" hspace="4" vspace="4" align="left" Magnificent Marketing Materials How to create marketing materials that educate and connect with prospects - A Duct Tape Marketing Small Business Marketing Essentials Course Lesson #1 – A Marketing Kit That Speaks To Each Prospect Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses. Understand the value of an educational marketing tool Learn how to use a core message of differentiation Receive actual marketing kit example pages Lesson #2 – Tell Them A Story and Win Them Forever Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit Discover the power of story telling in your marketing Learn how to find your perfect marketing story Learn how to structure and create your story Develop creative marketing uses for your story Lesson #3 – Case Studies and Testimonials Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials. Develop systems to obtain testimonials for your marketing use Discover how to create and use case studies in your marketing Develop an introductory offer that makes you the provider of choice Discover ways to package your products as services and services as products What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Invest in Magnificent Marketing Materials Today and receive these bonus programs. 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) value Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) value The Yellow Pages and Online Local Search – Alan Saltz ($49) - value Product consists 3- 1hr audio lesson, 204 page workbook, including audio transcript of each session and over 50 pages of sample materials Printed version with 3 audio CDs via US Mail - $129 All digital version for immediate download - PDF and mp3 files - $97 Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" Mon, 05 Nov 2007 00:41:16 GMT http://workbench.ducttapemarketing.com/_Magnificent-Marketing-Materials/BLOG/16443/10266.html ducttapemarketing 2007-11-05T00:41:16Z DTM Products Duct Tape Marketing Standing out from the competition with education based marketing materials is an essential small business tool Introducing. . . "http://www.ducttapemarketing.com/images/Magnifice nt150.jpg" border="0" alt="" hspace="4" vspace="4" align="left" Magnificent Marketing Materials How to create marketing materials that educate and connect with prospects - A Duct Tape Marketing Small Business Marketing Essentials Course Lesson #1 – A Marketing Kit That Speaks To Each Prospect Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses. Understand the value of an educational marketing tool Learn how to use a core message of differentiation Receive actual marketing kit example pages Lesson #2 – Tell Them A Story and Win Them Forever Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit Discover the power of story telling in your marketing Learn how to find your perfect marketing story Learn how to structure and create your story Develop creative marketing uses for your story Lesson #3 – Case Studies and Testimonials Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials. Develop systems to obtain testimonials for your marketing use Discover how to create and use case studies in your marketing Develop an introductory offer that makes you the provider of choice Discover ways to package your products as services and services as products What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Invest in Magnificent Marketing Materials Today and receive these bonus programs. 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) value Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) value The Yellow Pages and Online Local Search – Alan Saltz ($49) - value Product consists 3- 1hr audio lesson, 204 page workbook, including audio transcript of each session and over 50 pages of sample materials Printed version with 3 audio CDs via US Mail - $129 All digital version for immediate download - PDF and mp3 files - $97 Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" dtm products, products nonadult false Magnificent Marketing Materials text blog dtm products,products 721 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16443 1422442 Member 0 http://workbench.ducttapemarketing.com/_Differentiate-Dominate-/BLOG/16441/10266.html Standing out from the competition with a clear marketing strategy is an essential small business marketing tool Introducing. . . Differentiate and Dominate How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course Lesson #1 – Discover Your Ideal Target Market Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Learn how to narrow your focus Discover the value of niches Create the picture of your ideal client Develop a system for collecting information about your clients Lesson #2 – Creating a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson Find ways to increase your appeal with your market Develop a system to discover your core message and receive ongoing feedback from clients Create the message that shapes your marketing Learn the best way to present your company and your story Lesson #3 – Give Them an Image - It’s All About The Package One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry. Audit your existing brand elements and bring them in line with your core message Create ways to make all of your products and service more memorable and more valuable Develop an introductory offer that makes you the provider of choice Discover ways to package your products as services and services as products What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Invest in Differentiate and Dominate Today and receive these bonus programs. Why Headlines Fail – Sean D’Souza – Psychotactics ($29) value How Clients Buy: The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) - value The Yellow Pages and Online Local Search – Alan Saltz ($49) - value Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lesson Printed 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129 All digital version for immediate download - PDF and 3 mp3 files. - $97 Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials. Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" to select the version you would like to receive. Standing out from the competition with a clear marketing strategy is an essential small business marketing tool Introducing. . . Differentiate and Dominate How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course Lesson #1 – Discover Your Ideal Target Market Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Learn how to narrow your focus Discover the value of niches Create the picture of your ideal client Develop a system for collecting information about your clients Lesson #2 – Creating a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson Find ways to increase your appeal with your market Develop a system to discover your core message and receive ongoing feedback from clients Create the message that shapes your marketing Learn the best way to present your company and your story Lesson #3 – Give Them an Image - It’s All About The Package One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry. Audit your existing brand elements and bring them in line with your core message Create ways to make all of your products and service more memorable and more valuable Develop an introductory offer that makes you the provider of choice Discover ways to package your products as services and services as products What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Invest in Differentiate and Dominate Today and receive these bonus programs. Why Headlines Fail – Sean D’Souza – Psychotactics ($29) value How Clients Buy: The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) - value The Yellow Pages and Online Local Search – Alan Saltz ($49) - value Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lesson Printed 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129 All digital version for immediate download - PDF and 3 mp3 files. - $97 Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials. Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" to select the version you would like to receive. Mon, 05 Nov 2007 00:40:04 GMT http://workbench.ducttapemarketing.com/_Differentiate-Dominate-/BLOG/16441/10266.html ducttapemarketing 2007-11-05T00:40:04Z DTM Products Duct Tape Marketing Standing out from the competition with a clear marketing strategy is an essential small business marketing tool Introducing. . . Differentiate and Dominate How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course Lesson #1 – Discover Your Ideal Target Market Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Learn how to narrow your focus Discover the value of niches Create the picture of your ideal client Develop a system for collecting information about your clients Lesson #2 – Creating a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson Find ways to increase your appeal with your market Develop a system to discover your core message and receive ongoing feedback from clients Create the message that shapes your marketing Learn the best way to present your company and your story Lesson #3 – Give Them an Image - It’s All About The Package One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry. Audit your existing brand elements and bring them in line with your core message Create ways to make all of your products and service more memorable and more valuable Develop an introductory offer that makes you the provider of choice Discover ways to package your products as services and services as products What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago Invest in Differentiate and Dominate Today and receive these bonus programs. Why Headlines Fail – Sean D’Souza – Psychotactics ($29) value How Clients Buy: The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) - value The Yellow Pages and Online Local Search – Alan Saltz ($49) - value Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lesson Printed 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129 All digital version for immediate download - PDF and 3 mp3 files. - $97 Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials. Invest securely using one of these forms of payment "http://www.referralflood.com/mc.jpg" border="0" alt="" width="40" height="25" "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" to select the version you would like to receive. dtm products, products nonadult false Differentiate & Dominate text blog dtm products,products 838 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16441 1422442 Member 0 http://workbench.ducttapemarketing.com/_Referral-Flood/BLOG/16440/10266.html Referral Flood - How to create a flood of new business without spending one dime on advertising Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Two ways to buy digital files for immediate download. - $97 or 3 ring binder with audio CD - $129 More . . This product comes in several formats. Visit this link to select the version you would like to receive. (Digital Version for Immediate Download Now Available) How A Simple Shoe Shine Helped Me Discover the Single Greatest Small Business Marketing Strategy On the Planet. Every small business owner I know admits that they got started this way...yet not a single one understands and uses the power of this marketing method. Introducing ... Referral Flood - How to create a flood of new business without spending one dime on advertising An insider's shortcut to referral marketing that will supercharge your business, your wealth, and your life...even if you don't know a thing about marketing. From: John Jantsch Kansas City, Mo - USA Dear Business Owner: My name is John Jantsch and before I spill the beans about what I feel is the most important small business marketing secret in the world, I want to share a story about how I came to this conclusion. Over the course of the last 20 years, I have worked with thousands of small business owners, either in one-on-one consulting or through one of the many marketing workshops I have presented. At some point I began seriously trying to understand as much as I could about how small business owners really get new clients. So, I began asking every small business owner I worked with how they had built their business to this point. Well, I'll tell you right now that it didn't take very long before I noticed a pattern...no that's wrong...I noticed an overwhelming trend so big that only a complete idiot could miss it. Most Small Business Owners Start Off Building Their Businesses Through Referrals. Okay, okay, I know everybody knows that. I mean, you do some nice work for a client, and they tell their Uncle Louie, and then Uncle Louie tells Cousin Vinnie, and boom, you're off to the races...bringing in business faster than hot cakes. But here's where it gets weird. Ask any one of the 1,721 business owners that I have visited with what they do to purposely generate referrals , to take full advantage of this marketing powerhouse, and you will get mostly blank stares or what I call the long lost look of the "Plague of the Accidental Referral." But why . If referral marketing is such a great way to go, why doesn't every small business in the world jump right on top of the band wagon and take full advantage of this obvious tool. Do you want to know what I discovered? I asked and I asked and what I discover was that the number one reason that small business owners don't use the secret weapon of referral marketing to grow their businesses, fatten their wallets, and crush their competition is fear. At first that didn't make sense to me so I did a survey of 112 small business owners and fear was by far the number one reason small business owners hesitated in tapping into the power of referral marketing. See a sample of this research Now fear comes in many shapes and sizes. Some fear rejection, some fear they don't deserver referrals, some fear they will come off looking desperate...but all in all...this is the common stumbling block. In my book, small business owners are mostly a very courageous lot, but when it comes to looking a client right in the eye and asking for a referral, they seize up in fear. They know, I know it, and now you know it. Get ready for flood of new business "Every small business owner, independent professional and salesperson should read Referral Flood and put it to work. John Jantsch has done one heck of a job of putting the pieces together for you. Follow the roadmap, learn from the examples, and get ready for flood of new business ." Bob Bly - Copywriter www.bly.com So let me jump to the story of how I discovered the secret to unlocking this fear. One bright sunny summer morning I was headed into Starbuck's for my usual shot of coffee, when I noticed a sign in the window next door. "The sign simply said, Earn a 100% Refund On Your Shoe Shine." I must admit, I was curious. So I peeked my head in the door and was greeted by an elderly gentleman that invited me to step inside. "Son, let me heal your shoes, for you have gone far too long without tending to their needs," came the voice. Now how do you say no to that? Next thing I know, I'm in the chair chatting with Wilfred, the owner of the store. You'll find warmed-up, pre-qualified prospects contacting you. "Want a faster path to more profits? Follow the steps provided in this extraordinarily thorough, easy-to-follow and idea-packed package. You'll find warmed-up, pre-qualified prospects contacting you. John is truly THE expert on referrals. This is the must-read book for an independent business owner or consultant." - Kare Anderson, author of SmartPartnering: How to Attract and Delight More Consumers While Spending Less ( www.SayitBetter.com ) As he proceeded to shine my shoes he went on at great length about the differences in shine technique, polish, and application. I'll confess, I was intrigued. Then, in an effort to make small talk, I asked Wilfred how his new venture was going. Here is what he said. "Business is just fine, but I can always use more customers who understand the seriousness of the impression the state of their shoes makes on their success in life" I Wholeheartedly Recommend Referral Flood "John Jantsch knows referrals like Tiger Woods knows golf. If you want your business to grow predictably and profitably you'd better get Referral Flood before your competitors do. This is a systematic step by step system that any business can use and most importantly it will work for you. I wholeheartedly recommend Referral Flood." Dave Lakhani President Bold Approach, Inc. I was taken aback by his comments, but then, without hesitation he pulled 4 cards out of his back pocket and proceeded to explain to me that he wanted me have these business cards as a gift. If I would simply hand these cards out to friends, neighbors and colleagues, he would offer the holder of these cards a free shoe shine, and furthermore, for each of these cards that came back in the door, I would earn a refund on today's shoe shine. In fact, he said, "If all four of these cards show up, I'll give you a 100% refund on today's shine." "I don't advertise, I put everything I have into making you look good, and then I expect that you will tell others who appreciate and need that." Now, even as a self-appointed marketing expert, with a whole bunch of marketing experience, I was indeed humbled. What Wilfred showed my that day was the missing ingredient to growing a business by referrals. Wilfred showed me how to unlock the paralyzing grip of fear that most small business owners feel. The entire process tumbled at my feet in crystal clear fashion. The Amazingly Simple Secret Behind The Most Successful Small Businesses In The World Is the Word SYSTEM. Effective Referral Marketing requires a system. As the saying goes...The System Is The Solution. It's as true in marketing as it is in accounting, or hiring, or production, or any other aspect of your business. And that's the missing link, the greatest secret. See, Wilfred had a system for identifying his target market, educating them, getting their interest, making them an offer they couldn't refuse, making referrals part of the deal, and finally, guaranteeing that everyone who walked into his shop, would come back for more. Worth Many Times the Investment "I bought John's REFERRAL FLOOD and, (sorry John) even though I could return it with 'no questions asked' . . . I'm not. It's a KEEPER!! Great job, John. And worth many times over the investment you're asking for it. " Bill Doerr Since that day, I have spent over a year focused on learning everything I could about referral marketing and referral marketing systems and I'm proud to announce that what I have compiled is certainly the most comprehensive real-world study of referral marketing systems ever committed to paper. Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Referral Flood - 118 pages, and 3 audio CDs packaged and shipped to your door in a 3-ring binder (Digital Version for immediate Download Now Available) I chose to package Referral Flood in a 3-Ring Binder and ship it only as a "hard" product containing all 118 pages and 3 audio CDs (2 program CDs and 1 Bonus CD) because it is meant to be a reference manual that you can put your arms around and hold and refer to over and over again. I just don't think digital download type programs allow you to do that. It may take a few more days to arrive at your door, but, believe me, it's worth it. And besides, I assume you plan on being in business for the long haul, so what's a couple of days. By the way, the program is 100% useable content. I didn't add pages and pages of filler just to make it a bigger book. I want you to focus on building referral systems not reading my wonderful prose. Quite simply, nothing like this program exists anywhere - at any price . The super-intense "insider" education contained in this course will be worth hundreds of thousands of dollars to anyone who puts it to work in their business. I've done the hard part...all you have to do is dig in and find the right system for you business, tweak the tools and examples included, and stand back and watch while your business begins to produce a consistent flood of new business. Here's some of what you'll find in Referral Flood The amazing shortcut for identifying your best referral sources How to get referrals without even asking for them The one no cost referral system that you must implement immediately How to guarantee that every new client generates referrals for you Simple fill in the blank forms that allow you to create all the referral marketing tools you will need A simple referral system that may quickly become the cornerstone of your entire marketing effort The single greatest referral marketing mistake most businesses make and how to avoid it How to get your referral sources excited about providing referral A very simple tactic to double the amount of referrals you receive overnight How to find other, more established, businesses to partner with for an immediate influx of referrals 54 proven examples of successful referral marketing systems that you can copy and use immediately Why referral marketing is the most profitable, quickest, and most fun way to market your business Countless referral marketing postcard examples How to create your very own referral marketing system and plan over the course of a weekend A comprehensive guide to positioning your business to crush your competition Why your business depends on mastering a few of the simple techniques contained in this program How to get an army of other people and other businesses marketing for you 7 proven killer referral marketing letter examples you can cut and paste That's just a small sample of what you'll find in Referral Flood. There are 18 chapters in this program and over 3 hours of audio training...all designed to short-cut your marketing education. Referral Flood gives you the exact super-detailed roadmap you need to start generating your very own flood of ridiculously-successful marketing. M ost complete referral system I have ever come across . "Referral Flood is the most complete referral system I have ever come across . The number of ideas I have gotten from reading the book and listening to the CDs has my head spinning! I am going to make sure that every salesperson and small business owner I know gets a copy for themselves. Thanks for a great, great product." Frank Felker, Author The Greatest Job You Never Thought Of Even If You Don't Know A Thing About Marketing If you're just starting out, or you've successfully struggled to grow your business for years. If you have a service business, product business, retail business, construction business, professional services business...it just doesn't matter. Maybe you have a home business, network marketing business, online business or even a sales territory to build. Referral Flood will help you succeed in ways you never imagined. You Will Earn The Money You Invest In This Program Back 10 Times The First Time You Use Even One Of The Referral Marketing Systems I Reveal To You But here's the best part... When you order your copy of Referral Flood, you can completely check it out, see all the secrets, listen to the audio seminar and audio explanations, tear through the proven examples and forms and then...and only then...decide if you want to keep it. And did I mention I have some bonuses for you just for giving Referral Flood a look. When you order you will also receive: BONUS #1 - Referral Flood Power Interview with Robert Middleton - 60 minute interview captured on CD with 44 page transcript. (This CD and transcript sells well at $35) 3-Month No-Risk 100% Money Back Guarantee If you don't think Referral Flood can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Here's how to order: You have 3 options. 1) Order securely online - We will ship your package the day you order (Digital Version for immediate Download Now Available) 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Jantsch Communications ) - Fill out this PRIORITY ORDER FORM and send it to: Jantsch Communications 916 W 47th Street Kansas City, MO 64112 USA Referral Flood - How to create a flood of new business without spending one dime on advertising Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Two ways to buy digital files for immediate download. - $97 or 3 ring binder with audio CD - $129 More . . This product comes in several formats. Visit this link to select the version you would like to receive. (Digital Version for Immediate Download Now Available) How A Simple Shoe Shine Helped Me Discover the Single Greatest Small Business Marketing Strategy On the Planet. Every small business owner I know admits that they got started this way...yet not a single one understands and uses the power of this marketing method. Introducing ... Referral Flood - How to create a flood of new business without spending one dime on advertising An insider's shortcut to referral marketing that will supercharge your business, your wealth, and your life...even if you don't know a thing about marketing. From: John Jantsch Kansas City, Mo - USA Dear Business Owner: My name is John Jantsch and before I spill the beans about what I feel is the most important small business marketing secret in the world, I want to share a story about how I came to this conclusion. Over the course of the last 20 years, I have worked with thousands of small business owners, either in one-on-one consulting or through one of the many marketing workshops I have presented. At some point I began seriously trying to understand as much as I could about how small business owners really get new clients. So, I began asking every small business owner I worked with how they had built their business to this point. Well, I'll tell you right now that it didn't take very long before I noticed a pattern...no that's wrong...I noticed an overwhelming trend so big that only a complete idiot could miss it. Most Small Business Owners Start Off Building Their Businesses Through Referrals. Okay, okay, I know everybody knows that. I mean, you do some nice work for a client, and they tell their Uncle Louie, and then Uncle Louie tells Cousin Vinnie, and boom, you're off to the races...bringing in business faster than hot cakes. But here's where it gets weird. Ask any one of the 1,721 business owners that I have visited with what they do to purposely generate referrals , to take full advantage of this marketing powerhouse, and you will get mostly blank stares or what I call the long lost look of the "Plague of the Accidental Referral." But why . If referral marketing is such a great way to go, why doesn't every small business in the world jump right on top of the band wagon and take full advantage of this obvious tool. Do you want to know what I discovered? I asked and I asked and what I discover was that the number one reason that small business owners don't use the secret weapon of referral marketing to grow their businesses, fatten their wallets, and crush their competition is fear. At first that didn't make sense to me so I did a survey of 112 small business owners and fear was by far the number one reason small business owners hesitated in tapping into the power of referral marketing. See a sample of this research Now fear comes in many shapes and sizes. Some fear rejection, some fear they don't deserver referrals, some fear they will come off looking desperate...but all in all...this is the common stumbling block. In my book, small business owners are mostly a very courageous lot, but when it comes to looking a client right in the eye and asking for a referral, they seize up in fear. They know, I know it, and now you know it. Get ready for flood of new business "Every small business owner, independent professional and salesperson should read Referral Flood and put it to work. John Jantsch has done one heck of a job of putting the pieces together for you. Follow the roadmap, learn from the examples, and get ready for flood of new business ." Bob Bly - Copywriter www.bly.com So let me jump to the story of how I discovered the secret to unlocking this fear. One bright sunny summer morning I was headed into Starbuck's for my usual shot of coffee, when I noticed a sign in the window next door. "The sign simply said, Earn a 100% Refund On Your Shoe Shine." I must admit, I was curious. So I peeked my head in the door and was greeted by an elderly gentleman that invited me to step inside. "Son, let me heal your shoes, for you have gone far too long without tending to their needs," came the voice. Now how do you say no to that? Next thing I know, I'm in the chair chatting with Wilfred, the owner of the store. You'll find warmed-up, pre-qualified prospects contacting you. "Want a faster path to more profits? Follow the steps provided in this extraordinarily thorough, easy-to-follow and idea-packed package. You'll find warmed-up, pre-qualified prospects contacting you. John is truly THE expert on referrals. This is the must-read book for an independent business owner or consultant." - Kare Anderson, author of SmartPartnering: How to Attract and Delight More Consumers While Spending Less ( www.SayitBetter.com ) As he proceeded to shine my shoes he went on at great length about the differences in shine technique, polish, and application. I'll confess, I was intrigued. Then, in an effort to make small talk, I asked Wilfred how his new venture was going. Here is what he said. "Business is just fine, but I can always use more customers who understand the seriousness of the impression the state of their shoes makes on their success in life" I Wholeheartedly Recommend Referral Flood "John Jantsch knows referrals like Tiger Woods knows golf. If you want your business to grow predictably and profitably you'd better get Referral Flood before your competitors do. This is a systematic step by step system that any business can use and most importantly it will work for you. I wholeheartedly recommend Referral Flood." Dave Lakhani President Bold Approach, Inc. I was taken aback by his comments, but then, without hesitation he pulled 4 cards out of his back pocket and proceeded to explain to me that he wanted me have these business cards as a gift. If I would simply hand these cards out to friends, neighbors and colleagues, he would offer the holder of these cards a free shoe shine, and furthermore, for each of these cards that came back in the door, I would earn a refund on today's shoe shine. In fact, he said, "If all four of these cards show up, I'll give you a 100% refund on today's shine." "I don't advertise, I put everything I have into making you look good, and then I expect that you will tell others who appreciate and need that." Now, even as a self-appointed marketing expert, with a whole bunch of marketing experience, I was indeed humbled. What Wilfred showed my that day was the missing ingredient to growing a business by referrals. Wilfred showed me how to unlock the paralyzing grip of fear that most small business owners feel. The entire process tumbled at my feet in crystal clear fashion. The Amazingly Simple Secret Behind The Most Successful Small Businesses In The World Is the Word SYSTEM. Effective Referral Marketing requires a system. As the saying goes...The System Is The Solution. It's as true in marketing as it is in accounting, or hiring, or production, or any other aspect of your business. And that's the missing link, the greatest secret. See, Wilfred had a system for identifying his target market, educating them, getting their interest, making them an offer they couldn't refuse, making referrals part of the deal, and finally, guaranteeing that everyone who walked into his shop, would come back for more. Worth Many Times the Investment "I bought John's REFERRAL FLOOD and, (sorry John) even though I could return it with 'no questions asked' . . . I'm not. It's a KEEPER!! Great job, John. And worth many times over the investment you're asking for it. " Bill Doerr Since that day, I have spent over a year focused on learning everything I could about referral marketing and referral marketing systems and I'm proud to announce that what I have compiled is certainly the most comprehensive real-world study of referral marketing systems ever committed to paper. Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Referral Flood - 118 pages, and 3 audio CDs packaged and shipped to your door in a 3-ring binder (Digital Version for immediate Download Now Available) I chose to package Referral Flood in a 3-Ring Binder and ship it only as a "hard" product containing all 118 pages and 3 audio CDs (2 program CDs and 1 Bonus CD) because it is meant to be a reference manual that you can put your arms around and hold and refer to over and over again. I just don't think digital download type programs allow you to do that. It may take a few more days to arrive at your door, but, believe me, it's worth it. And besides, I assume you plan on being in business for the long haul, so what's a couple of days. By the way, the program is 100% useable content. I didn't add pages and pages of filler just to make it a bigger book. I want you to focus on building referral systems not reading my wonderful prose. Quite simply, nothing like this program exists anywhere - at any price . The super-intense "insider" education contained in this course will be worth hundreds of thousands of dollars to anyone who puts it to work in their business. I've done the hard part...all you have to do is dig in and find the right system for you business, tweak the tools and examples included, and stand back and watch while your business begins to produce a consistent flood of new business. Here's some of what you'll find in Referral Flood The amazing shortcut for identifying your best referral sources How to get referrals without even asking for them The one no cost referral system that you must implement immediately How to guarantee that every new client generates referrals for you Simple fill in the blank forms that allow you to create all the referral marketing tools you will need A simple referral system that may quickly become the cornerstone of your entire marketing effort The single greatest referral marketing mistake most businesses make and how to avoid it How to get your referral sources excited about providing referral A very simple tactic to double the amount of referrals you receive overnight How to find other, more established, businesses to partner with for an immediate influx of referrals 54 proven examples of successful referral marketing systems that you can copy and use immediately Why referral marketing is the most profitable, quickest, and most fun way to market your business Countless referral marketing postcard examples How to create your very own referral marketing system and plan over the course of a weekend A comprehensive guide to positioning your business to crush your competition Why your business depends on mastering a few of the simple techniques contained in this program How to get an army of other people and other businesses marketing for you 7 proven killer referral marketing letter examples you can cut and paste That's just a small sample of what you'll find in Referral Flood. There are 18 chapters in this program and over 3 hours of audio training...all designed to short-cut your marketing education. Referral Flood gives you the exact super-detailed roadmap you need to start generating your very own flood of ridiculously-successful marketing. M ost complete referral system I have ever come across . "Referral Flood is the most complete referral system I have ever come across . The number of ideas I have gotten from reading the book and listening to the CDs has my head spinning! I am going to make sure that every salesperson and small business owner I know gets a copy for themselves. Thanks for a great, great product." Frank Felker, Author The Greatest Job You Never Thought Of Even If You Don't Know A Thing About Marketing If you're just starting out, or you've successfully struggled to grow your business for years. If you have a service business, product business, retail business, construction business, professional services business...it just doesn't matter. Maybe you have a home business, network marketing business, online business or even a sales territory to build. Referral Flood will help you succeed in ways you never imagined. You Will Earn The Money You Invest In This Program Back 10 Times The First Time You Use Even One Of The Referral Marketing Systems I Reveal To You But here's the best part... When you order your copy of Referral Flood, you can completely check it out, see all the secrets, listen to the audio seminar and audio explanations, tear through the proven examples and forms and then...and only then...decide if you want to keep it. And did I mention I have some bonuses for you just for giving Referral Flood a look. When you order you will also receive: BONUS #1 - Referral Flood Power Interview with Robert Middleton - 60 minute interview captured on CD with 44 page transcript. (This CD and transcript sells well at $35) 3-Month No-Risk 100% Money Back Guarantee If you don't think Referral Flood can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Here's how to order: You have 3 options. 1) Order securely online - We will ship your package the day you order (Digital Version for immediate Download Now Available) 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Jantsch Communications ) - Fill out this PRIORITY ORDER FORM and send it to: Jantsch Communications 916 W 47th Street Kansas City, MO 64112 USA Mon, 05 Nov 2007 00:38:14 GMT http://workbench.ducttapemarketing.com/_Referral-Flood/BLOG/16440/10266.html ducttapemarketing 2007-11-05T00:38:14Z DTM Products Duct Tape Marketing Referral Flood - How to create a flood of new business without spending one dime on advertising Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Two ways to buy digital files for immediate download. - $97 or 3 ring binder with audio CD - $129 More . . This product comes in several formats. Visit this link to select the version you would like to receive. (Digital Version for Immediate Download Now Available) How A Simple Shoe Shine Helped Me Discover the Single Greatest Small Business Marketing Strategy On the Planet. Every small business owner I know admits that they got started this way...yet not a single one understands and uses the power of this marketing method. Introducing ... Referral Flood - How to create a flood of new business without spending one dime on advertising An insider's shortcut to referral marketing that will supercharge your business, your wealth, and your life...even if you don't know a thing about marketing. From: John Jantsch Kansas City, Mo - USA Dear Business Owner: My name is John Jantsch and before I spill the beans about what I feel is the most important small business marketing secret in the world, I want to share a story about how I came to this conclusion. Over the course of the last 20 years, I have worked with thousands of small business owners, either in one-on-one consulting or through one of the many marketing workshops I have presented. At some point I began seriously trying to understand as much as I could about how small business owners really get new clients. So, I began asking every small business owner I worked with how they had built their business to this point. Well, I'll tell you right now that it didn't take very long before I noticed a pattern...no that's wrong...I noticed an overwhelming trend so big that only a complete idiot could miss it. Most Small Business Owners Start Off Building Their Businesses Through Referrals. Okay, okay, I know everybody knows that. I mean, you do some nice work for a client, and they tell their Uncle Louie, and then Uncle Louie tells Cousin Vinnie, and boom, you're off to the races...bringing in business faster than hot cakes. But here's where it gets weird. Ask any one of the 1,721 business owners that I have visited with what they do to purposely generate referrals , to take full advantage of this marketing powerhouse, and you will get mostly blank stares or what I call the long lost look of the "Plague of the Accidental Referral." But why . If referral marketing is such a great way to go, why doesn't every small business in the world jump right on top of the band wagon and take full advantage of this obvious tool. Do you want to know what I discovered? I asked and I asked and what I discover was that the number one reason that small business owners don't use the secret weapon of referral marketing to grow their businesses, fatten their wallets, and crush their competition is fear. At first that didn't make sense to me so I did a survey of 112 small business owners and fear was by far the number one reason small business owners hesitated in tapping into the power of referral marketing. See a sample of this research Now fear comes in many shapes and sizes. Some fear rejection, some fear they don't deserver referrals, some fear they will come off looking desperate...but all in all...this is the common stumbling block. In my book, small business owners are mostly a very courageous lot, but when it comes to looking a client right in the eye and asking for a referral, they seize up in fear. They know, I know it, and now you know it. Get ready for flood of new business "Every small business owner, independent professional and salesperson should read Referral Flood and put it to work. John Jantsch has done one heck of a job of putting the pieces together for you. Follow the roadmap, learn from the examples, and get ready for flood of new business ." Bob Bly - Copywriter www.bly.com So let me jump to the story of how I discovered the secret to unlocking this fear. One bright sunny summer morning I was headed into Starbuck's for my usual shot of coffee, when I noticed a sign in the window next door. "The sign simply said, Earn a 100% Refund On Your Shoe Shine." I must admit, I was curious. So I peeked my head in the door and was greeted by an elderly gentleman that invited me to step inside. "Son, let me heal your shoes, for you have gone far too long without tending to their needs," came the voice. Now how do you say no to that? Next thing I know, I'm in the chair chatting with Wilfred, the owner of the store. You'll find warmed-up, pre-qualified prospects contacting you. "Want a faster path to more profits? Follow the steps provided in this extraordinarily thorough, easy-to-follow and idea-packed package. You'll find warmed-up, pre-qualified prospects contacting you. John is truly THE expert on referrals. This is the must-read book for an independent business owner or consultant." - Kare Anderson, author of SmartPartnering: How to Attract and Delight More Consumers While Spending Less ( www.SayitBetter.com ) As he proceeded to shine my shoes he went on at great length about the differences in shine technique, polish, and application. I'll confess, I was intrigued. Then, in an effort to make small talk, I asked Wilfred how his new venture was going. Here is what he said. "Business is just fine, but I can always use more customers who understand the seriousness of the impression the state of their shoes makes on their success in life" I Wholeheartedly Recommend Referral Flood "John Jantsch knows referrals like Tiger Woods knows golf. If you want your business to grow predictably and profitably you'd better get Referral Flood before your competitors do. This is a systematic step by step system that any business can use and most importantly it will work for you. I wholeheartedly recommend Referral Flood." Dave Lakhani President Bold Approach, Inc. I was taken aback by his comments, but then, without hesitation he pulled 4 cards out of his back pocket and proceeded to explain to me that he wanted me have these business cards as a gift. If I would simply hand these cards out to friends, neighbors and colleagues, he would offer the holder of these cards a free shoe shine, and furthermore, for each of these cards that came back in the door, I would earn a refund on today's shoe shine. In fact, he said, "If all four of these cards show up, I'll give you a 100% refund on today's shine." "I don't advertise, I put everything I have into making you look good, and then I expect that you will tell others who appreciate and need that." Now, even as a self-appointed marketing expert, with a whole bunch of marketing experience, I was indeed humbled. What Wilfred showed my that day was the missing ingredient to growing a business by referrals. Wilfred showed me how to unlock the paralyzing grip of fear that most small business owners feel. The entire process tumbled at my feet in crystal clear fashion. The Amazingly Simple Secret Behind The Most Successful Small Businesses In The World Is the Word SYSTEM. Effective Referral Marketing requires a system. As the saying goes...The System Is The Solution. It's as true in marketing as it is in accounting, or hiring, or production, or any other aspect of your business. And that's the missing link, the greatest secret. See, Wilfred had a system for identifying his target market, educating them, getting their interest, making them an offer they couldn't refuse, making referrals part of the deal, and finally, guaranteeing that everyone who walked into his shop, would come back for more. Worth Many Times the Investment "I bought John's REFERRAL FLOOD and, (sorry John) even though I could return it with 'no questions asked' . . . I'm not. It's a KEEPER!! Great job, John. And worth many times over the investment you're asking for it. " Bill Doerr Since that day, I have spent over a year focused on learning everything I could about referral marketing and referral marketing systems and I'm proud to announce that what I have compiled is certainly the most comprehensive real-world study of referral marketing systems ever committed to paper. Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Referral Flood - 118 pages, and 3 audio CDs packaged and shipped to your door in a 3-ring binder (Digital Version for immediate Download Now Available) I chose to package Referral Flood in a 3-Ring Binder and ship it only as a "hard" product containing all 118 pages and 3 audio CDs (2 program CDs and 1 Bonus CD) because it is meant to be a reference manual that you can put your arms around and hold and refer to over and over again. I just don't think digital download type programs allow you to do that. It may take a few more days to arrive at your door, but, believe me, it's worth it. And besides, I assume you plan on being in business for the long haul, so what's a couple of days. By the way, the program is 100% useable content. I didn't add pages and pages of filler just to make it a bigger book. I want you to focus on building referral systems not reading my wonderful prose. Quite simply, nothing like this program exists anywhere - at any price . The super-intense "insider" education contained in this course will be worth hundreds of thousands of dollars to anyone who puts it to work in their business. I've done the hard part...all you have to do is dig in and find the right system for you business, tweak the tools and examples included, and stand back and watch while your business begins to produce a consistent flood of new business. Here's some of what you'll find in Referral Flood The amazing shortcut for identifying your best referral sources How to get referrals without even asking for them The one no cost referral system that you must implement immediately How to guarantee that every new client generates referrals for you Simple fill in the blank forms that allow you to create all the referral marketing tools you will need A simple referral system that may quickly become the cornerstone of your entire marketing effort The single greatest referral marketing mistake most businesses make and how to avoid it How to get your referral sources excited about providing referral A very simple tactic to double the amount of referrals you receive overnight How to find other, more established, businesses to partner with for an immediate influx of referrals 54 proven examples of successful referral marketing systems that you can copy and use immediately Why referral marketing is the most profitable, quickest, and most fun way to market your business Countless referral marketing postcard examples How to create your very own referral marketing system and plan over the course of a weekend A comprehensive guide to positioning your business to crush your competition Why your business depends on mastering a few of the simple techniques contained in this program How to get an army of other people and other businesses marketing for you 7 proven killer referral marketing letter examples you can cut and paste That's just a small sample of what you'll find in Referral Flood. There are 18 chapters in this program and over 3 hours of audio training...all designed to short-cut your marketing education. Referral Flood gives you the exact super-detailed roadmap you need to start generating your very own flood of ridiculously-successful marketing. M ost complete referral system I have ever come across . "Referral Flood is the most complete referral system I have ever come across . The number of ideas I have gotten from reading the book and listening to the CDs has my head spinning! I am going to make sure that every salesperson and small business owner I know gets a copy for themselves. Thanks for a great, great product." Frank Felker, Author The Greatest Job You Never Thought Of Even If You Don't Know A Thing About Marketing If you're just starting out, or you've successfully struggled to grow your business for years. If you have a service business, product business, retail business, construction business, professional services business...it just doesn't matter. Maybe you have a home business, network marketing business, online business or even a sales territory to build. Referral Flood will help you succeed in ways you never imagined. You Will Earn The Money You Invest In This Program Back 10 Times The First Time You Use Even One Of The Referral Marketing Systems I Reveal To You But here's the best part... When you order your copy of Referral Flood, you can completely check it out, see all the secrets, listen to the audio seminar and audio explanations, tear through the proven examples and forms and then...and only then...decide if you want to keep it. And did I mention I have some bonuses for you just for giving Referral Flood a look. When you order you will also receive: BONUS #1 - Referral Flood Power Interview with Robert Middleton - 60 minute interview captured on CD with 44 page transcript. (This CD and transcript sells well at $35) 3-Month No-Risk 100% Money Back Guarantee If you don't think Referral Flood can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Here's how to order: You have 3 options. 1) Order securely online - We will ship your package the day you order (Digital Version for immediate Download Now Available) 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Jantsch Communications ) - Fill out this PRIORITY ORDER FORM and send it to: Jantsch Communications 916 W 47th Street Kansas City, MO 64112 USA dtm products nonadult false Referral Flood text blog dtm products 739 1 5.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 1 0 16440 1422442 Member 0 http://workbench.ducttapemarketing.com/_Ultimate-Small-Business-Marketing-System/BLOG/16439/10266.html The end of "Marketing idea of the Week" syndrome. . . Introducing The Duct Tape Marketing Complete Small Business Marketing System - a proven small business marketing roadmap consisting of 12 lessons, 12 audio CDs, audio guides, forms, examples and audio transcripts. The Ultimate Marketing System is a complete small business marketing system consisting of 12 workbooks and 12 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals. (See entire list of titles included below) AudioAcrobat.com Player code BEGIN - a quick audio overview of the program AudioAcrobat.com Player code END one who has helped thousands of small owners grow their businesses with a proven step-by-step system. Now you can have one of America's most respected small business marketing experts guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching? The Duct Tape Marketing Ultimate Marketing System is a collection of 12 lessons and 12 audio CDs that make up the most complete small business marketing self study program ever created. Each lesson contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson Listen to an overview of the principles of Duct Tape Marketing - Running time:1 hr:15 minutes (Right click this Small Business Overview link and "Save As" to download) The Ultimate Marketing System Includes 4 modules (12 Lessons in all) AudioAcrobat.com Player code BEGIN Each module is available as an individual product, but when you buy the complete system you save $117 over individual module purchase. Module 1 - Differentiate and Dominate Lesson #1 – Discover Your Ideal Target Market Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Lesson #2 – Creating a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson Lesson #3 – Give Them an Image - It’s All About The Package One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry. Module 2 - Magnificent Marketing Materials Lesson #1 – A Marketing Kit That Speaks To Each Prospect Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses. Lesson #2 – Tell Them A Story and Win Them Forever Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit Lesson #3 – Case Studies and Testimonials Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials. Module 3 - Lead Generation Machine Lesson #1: Advertising: Creating a plan for guaranteed results Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads. Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses. Lesson #3: Public Relations: The most believable form of marketing that exists Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy. Module 4 - Harness the Internet Lesson #1: Creating a content based web presence - content, concept and offline integration A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers. Lesson #2: Building traffic and repeat visitors - optimization, list building and local search Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind. Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market. The Ultimate Marketing System 3-Ring Binder holds over 400 pages of small business marketing information and 12 Audio CDs AudioAcrobat.com Player code BEGIN - how to order instructions AudioAcrobat.com Player code END PRINTED VERSION : The Ultimate Marketing System is a hard copy (not digital) product that is shipped to your door via USPS. A custom 3-ring binder carries over 400 pages of workbooks and 12 audio CDs that weighs in at just under five pounds. You can listen to the audios on your computer or in your car. Each workbook also contains worksheets and forms to help guide you through the application presented in the workbook. - $399 D IGITAL VERSION : Download the Ultimate Marketing System immediately and save $$ - Digital version comes as 4 separate PDF ebooks and 12 mp3 files that you download to your computer. It's the same information, just a different format - $299 The Ultimate Marketing System is THE small business marketing roadmap. 3-Month No-Risk 100% Money Back Guarantee If you don't think the Ultimate Marketing System can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Your Investment in the Ultimate Marketing System is $ 399 - Invest in your business today! - Buy as a complete system and save $117 over individual module purchases Bonus packages - get these valuable bonuses when you order - $275 value 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) Why Headlines Fail – Sean D’Souza – Psychotactics ($29) How Clients Buy: Abstract of the The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) The Yellow Pages and Online Local Search – Alan Saltz ($49) Interview with SEO Book author, Aaron Wall, on search engine optimization ($29 value) Interview with Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value) Interview with Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value) Here's how to order: You have several options. ORDER PRINTED 3-RING BINDER VERSION - $399 1) Order securely online - We will ship your package the day you order use my secure online shopping cart or, use Google Checkout 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Duct Tape Marketing ) - Fill out this PRIORITY ORDER FORM and send it to: Duct Tape Marketing 916 W 47th Street Kansas City, MO 64112 USA ORDER DIGITAL VERSION - $299 1) Order securely online - You will receive a link to a page that will allow you to download all of your files immediately. use my secure online shopping cart or, or use Google Checkout "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" The end of "Marketing idea of the Week" syndrome. . . Introducing The Duct Tape Marketing Complete Small Business Marketing System - a proven small business marketing roadmap consisting of 12 lessons, 12 audio CDs, audio guides, forms, examples and audio transcripts. The Ultimate Marketing System is a complete small business marketing system consisting of 12 workbooks and 12 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals. (See entire list of titles included below) AudioAcrobat.com Player code BEGIN - a quick audio overview of the program AudioAcrobat.com Player code END one who has helped thousands of small owners grow their businesses with a proven step-by-step system. Now you can have one of America's most respected small business marketing experts guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching? The Duct Tape Marketing Ultimate Marketing System is a collection of 12 lessons and 12 audio CDs that make up the most complete small business marketing self study program ever created. Each lesson contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson Listen to an overview of the principles of Duct Tape Marketing - Running time:1 hr:15 minutes (Right click this Small Business Overview link and "Save As" to download) The Ultimate Marketing System Includes 4 modules (12 Lessons in all) AudioAcrobat.com Player code BEGIN Each module is available as an individual product, but when you buy the complete system you save $117 over individual module purchase. Module 1 - Differentiate and Dominate Lesson #1 – Discover Your Ideal Target Market Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Lesson #2 – Creating a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson Lesson #3 – Give Them an Image - It’s All About The Package One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry. Module 2 - Magnificent Marketing Materials Lesson #1 – A Marketing Kit That Speaks To Each Prospect Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses. Lesson #2 – Tell Them A Story and Win Them Forever Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit Lesson #3 – Case Studies and Testimonials Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials. Module 3 - Lead Generation Machine Lesson #1: Advertising: Creating a plan for guaranteed results Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads. Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses. Lesson #3: Public Relations: The most believable form of marketing that exists Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy. Module 4 - Harness the Internet Lesson #1: Creating a content based web presence - content, concept and offline integration A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers. Lesson #2: Building traffic and repeat visitors - optimization, list building and local search Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind. Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market. The Ultimate Marketing System 3-Ring Binder holds over 400 pages of small business marketing information and 12 Audio CDs AudioAcrobat.com Player code BEGIN - how to order instructions AudioAcrobat.com Player code END PRINTED VERSION : The Ultimate Marketing System is a hard copy (not digital) product that is shipped to your door via USPS. A custom 3-ring binder carries over 400 pages of workbooks and 12 audio CDs that weighs in at just under five pounds. You can listen to the audios on your computer or in your car. Each workbook also contains worksheets and forms to help guide you through the application presented in the workbook. - $399 D IGITAL VERSION : Download the Ultimate Marketing System immediately and save $$ - Digital version comes as 4 separate PDF ebooks and 12 mp3 files that you download to your computer. It's the same information, just a different format - $299 The Ultimate Marketing System is THE small business marketing roadmap. 3-Month No-Risk 100% Money Back Guarantee If you don't think the Ultimate Marketing System can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Your Investment in the Ultimate Marketing System is $ 399 - Invest in your business today! - Buy as a complete system and save $117 over individual module purchases Bonus packages - get these valuable bonuses when you order - $275 value 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) Why Headlines Fail – Sean D’Souza – Psychotactics ($29) How Clients Buy: Abstract of the The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) The Yellow Pages and Online Local Search – Alan Saltz ($49) Interview with SEO Book author, Aaron Wall, on search engine optimization ($29 value) Interview with Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value) Interview with Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value) Here's how to order: You have several options. ORDER PRINTED 3-RING BINDER VERSION - $399 1) Order securely online - We will ship your package the day you order use my secure online shopping cart or, use Google Checkout 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Duct Tape Marketing ) - Fill out this PRIORITY ORDER FORM and send it to: Duct Tape Marketing 916 W 47th Street Kansas City, MO 64112 USA ORDER DIGITAL VERSION - $299 1) Order securely online - You will receive a link to a page that will allow you to download all of your files immediately. use my secure online shopping cart or, or use Google Checkout "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" Mon, 05 Nov 2007 00:34:32 GMT http://workbench.ducttapemarketing.com/_Ultimate-Small-Business-Marketing-System/BLOG/16439/10266.html ducttapemarketing 2007-11-05T00:34:32Z DTM Products Duct Tape Marketing The end of "Marketing idea of the Week" syndrome. . . Introducing The Duct Tape Marketing Complete Small Business Marketing System - a proven small business marketing roadmap consisting of 12 lessons, 12 audio CDs, audio guides, forms, examples and audio transcripts. The Ultimate Marketing System is a complete small business marketing system consisting of 12 workbooks and 12 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals. (See entire list of titles included below) AudioAcrobat.com Player code BEGIN - a quick audio overview of the program AudioAcrobat.com Player code END one who has helped thousands of small owners grow their businesses with a proven step-by-step system. Now you can have one of America's most respected small business marketing experts guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching? The Duct Tape Marketing Ultimate Marketing System is a collection of 12 lessons and 12 audio CDs that make up the most complete small business marketing self study program ever created. Each lesson contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson Listen to an overview of the principles of Duct Tape Marketing - Running time:1 hr:15 minutes (Right click this Small Business Overview link and "Save As" to download) The Ultimate Marketing System Includes 4 modules (12 Lessons in all) AudioAcrobat.com Player code BEGIN Each module is available as an individual product, but when you buy the complete system you save $117 over individual module purchase. Module 1 - Differentiate and Dominate Lesson #1 – Discover Your Ideal Target Market Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Lesson #2 – Creating a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson Lesson #3 – Give Them an Image - It’s All About The Package One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry. Module 2 - Magnificent Marketing Materials Lesson #1 – A Marketing Kit That Speaks To Each Prospect Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses. Lesson #2 – Tell Them A Story and Win Them Forever Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit Lesson #3 – Case Studies and Testimonials Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials. Module 3 - Lead Generation Machine Lesson #1: Advertising: Creating a plan for guaranteed results Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads. Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses. Lesson #3: Public Relations: The most believable form of marketing that exists Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy. Module 4 - Harness the Internet Lesson #1: Creating a content based web presence - content, concept and offline integration A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers. Lesson #2: Building traffic and repeat visitors - optimization, list building and local search Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind. Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market. The Ultimate Marketing System 3-Ring Binder holds over 400 pages of small business marketing information and 12 Audio CDs AudioAcrobat.com Player code BEGIN - how to order instructions AudioAcrobat.com Player code END PRINTED VERSION : The Ultimate Marketing System is a hard copy (not digital) product that is shipped to your door via USPS. A custom 3-ring binder carries over 400 pages of workbooks and 12 audio CDs that weighs in at just under five pounds. You can listen to the audios on your computer or in your car. Each workbook also contains worksheets and forms to help guide you through the application presented in the workbook. - $399 D IGITAL VERSION : Download the Ultimate Marketing System immediately and save $$ - Digital version comes as 4 separate PDF ebooks and 12 mp3 files that you download to your computer. It's the same information, just a different format - $299 The Ultimate Marketing System is THE small business marketing roadmap. 3-Month No-Risk 100% Money Back Guarantee If you don't think the Ultimate Marketing System can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk. Your Investment in the Ultimate Marketing System is $ 399 - Invest in your business today! - Buy as a complete system and save $117 over individual module purchases Bonus packages - get these valuable bonuses when you order - $275 value 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) Why Headlines Fail – Sean D’Souza – Psychotactics ($29) How Clients Buy: Abstract of the The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) The Yellow Pages and Online Local Search – Alan Saltz ($49) Interview with SEO Book author, Aaron Wall, on search engine optimization ($29 value) Interview with Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value) Interview with Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value) Here's how to order: You have several options. ORDER PRINTED 3-RING BINDER VERSION - $399 1) Order securely online - We will ship your package the day you order use my secure online shopping cart or, use Google Checkout 2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me. "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" 3) Order by mail ( you may pay by check payable to Duct Tape Marketing ) - Fill out this PRIORITY ORDER FORM and send it to: Duct Tape Marketing 916 W 47th Street Kansas City, MO 64112 USA ORDER DIGITAL VERSION - $299 1) Order securely online - You will receive a link to a page that will allow you to download all of your files immediately. use my secure online shopping cart or, or use Google Checkout "http://www.referralflood.com/amex.jpg" border="0" alt="" width="40" height="26" "http://www.referralflood.com/disc.jpg" border="0" alt="" width="40" height="27" dtm products, products nonadult false Ultimate Small Business Marketing System text blog dtm products,products 607 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16439 1422442 Member 0 http://workbench.ducttapemarketing.com/_Free-iStockphoto-credits/BLOG/16420/10266.html Duct Tape Marketing Resource, October 23, 2007 I visited with Lesa King, editor of the Graphic Reporter, author the Lynda.com training series - Graphic Secrets for Business Professionals and chief evangelist for iStockphoto for a recent edition of the Duct Tape Marketing podcast. Lesa gave the Duct Tape Marketing Coach network a guided tour of iStockphoto at my annual gathering of coaches. For those of you who may not know about iStockphoto, you simply must. If you use images, illustrations and video clips in your marketing, this is a gold mine. Great, royalty free stock photos, that are easy to find and inexpensive. iStockphoto is also a big supporter of Duct Tape Marketing and is offering my readers 10 free credits (good for 5-10 stock photos) Just send Lesa an email at lesa@iStockphoto.com and ask her for the special Duct Tape 10 code. - John Jantsch **** Get on a roll with us - Join the Duct Tape Marketing community and sign up to receive small business marketing tips in your email inbox every week. Sign Up here: DuctTapeMarketing Newsletter Duct Tape Marketing Resource, October 23, 2007 I visited with Lesa King, editor of the Graphic Reporter, author the Lynda.com training series - Graphic Secrets for Business Professionals and chief evangelist for iStockphoto for a recent edition of the Duct Tape Marketing podcast. Lesa gave the Duct Tape Marketing Coach network a guided tour of iStockphoto at my annual gathering of coaches. For those of you who may not know about iStockphoto, you simply must. If you use images, illustrations and video clips in your marketing, this is a gold mine. Great, royalty free stock photos, that are easy to find and inexpensive. iStockphoto is also a big supporter of Duct Tape Marketing and is offering my readers 10 free credits (good for 5-10 stock photos) Just send Lesa an email at lesa@iStockphoto.com and ask her for the special Duct Tape 10 code. - John Jantsch **** Get on a roll with us - Join the Duct Tape Marketing community and sign up to receive small business marketing tips in your email inbox every week. Sign Up here: DuctTapeMarketing Newsletter Sun, 04 Nov 2007 18:50:46 GMT http://workbench.ducttapemarketing.com/_Free-iStockphoto-credits/BLOG/16420/10266.html ducttapemarketing 2007-11-04T18:50:46Z Duct Tape Deals Duct Tape Marketing Duct Tape Marketing Resource, October 23, 2007 I visited with Lesa King, editor of the Graphic Reporter, author the Lynda.com training series - Graphic Secrets for Business Professionals and chief evangelist for iStockphoto for a recent edition of the Duct Tape Marketing podcast. Lesa gave the Duct Tape Marketing Coach network a guided tour of iStockphoto at my annual gathering of coaches. For those of you who may not know about iStockphoto, you simply must. If you use images, illustrations and video clips in your marketing, this is a gold mine. Great, royalty free stock photos, that are easy to find and inexpensive. iStockphoto is also a big supporter of Duct Tape Marketing and is offering my readers 10 free credits (good for 5-10 stock photos) Just send Lesa an email at lesa@iStockphoto.com and ask her for the special Duct Tape 10 code. - John Jantsch **** Get on a roll with us - Join the Duct Tape Marketing community and sign up to receive small business marketing tips in your email inbox every week. Sign Up here: DuctTapeMarketing Newsletter credits, duct tape deals, graphics, images, istockphoto nonadult false Free iStockphoto credits! text blog credits,duct tape deals,graphics,images,istockphoto 1849 0 0.0 http://workbench.ducttapemarketing.com/service/displayKickPlace.kickAction?u=1422442&as=10266 http://media.kickstatic.com/kickapps/images/10266/photos/PHOTO_633472_10266_1422442_ap_160X120.jpg false United States 0 0 16420 1422442 Member 0