Simple, effective and affordable
small business marketing
The Workbench Community for Small Business Marketers
No matter if you do business in your town or around the world, the Internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business Internet marketing super class broken into three fast moving live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium.
This is not an Internet Marketing " get rich " course, this is a practical, sensible approach to using the Internet to grow and extend your existing business.
Each session includes an overview of the most up to date strategies and tactics picked up from over 10 years of building business on the Internet, a workbook containing forms and guides to help you build your small business Internet strategy, and an audio recording covering each topic so you can listen to the lessons over and over again whenever you like. You will also receive notes from each call and lots of tips on resources from the web.
This course will help any small business learn to use the power of the Internet to get an edge over competitio
Here are the topics covered in this program
Lesson #1: Creating a content based web presence - content, concept and offline integratio
A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Learn the best way to reuse your marketing kit contents on your web site
Discover how to structure your content for maximum results
Understand the basic of web navigation
Develop content to draw in local web surfers
Lesson #2: Building traffic and repeat visitors - optimizati
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.
Learn the basics of search engine optimizati
Get your web site indexed by Google and Yahoo in less than 48 hours
Discover what your must tell your web designer
Develop a plan for local web searchers and local directorie
Understand how to use pay per click advertisin
Lesson #3: Extending the conversati
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communicat
Understand the basics of blogging
Learn how to get more traffic to your blog
Develop a strategy for partnering with other bloggers
Learn how to use a blog to get more web site visitors
Tap the power of RSS to create content and generate traffic
If you want to immediatel
Also, receive extra BONUS Material when you purchase today:
1) John Jantsch interviews SEO Book author, Aaron Wall, on search engine optimizati
2) John Jantsch interviews Mick Jolly of PRWeb on creating and distributi
3) John Jantsch interviews Podblaze founder, Rodney Rumford, on RSS and content syndicatio
There are two ways to purchase Harness the Internet - Click on the appropriat
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3 Ring Binder Version - | All Digital Download File Version -
When you enroll you will receive email instructio
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