From: John Jantsch
Kansas City, Mo - USA

Dear Business Owner:

My name is John Jantsch and before I spill the beans about what I feel is the most important small business marketing secret in the world, I want to share a story about how I came to this conclusion.

Over the course of the last 20 years, I have worked with thousands of small business owners, either in one-on-one consulting or through one of the many marketing workshops I have presented.

At some point I began seriously trying to understand as much as I could about how small business owners really get new clients. So, I began asking every small business owner I worked with how they had built their business to this point. Well, I'll tell you right now that it didn't take very long before I noticed a pattern...no that's wrong...I noticed an overwhelming trend so big that only a complete idiot could miss it.

Most Small Business Owners Start Off Building Their Businesses Through Referrals.

Okay, okay, I know everybody knows that. I mean, you do some nice work for a client, and they tell their Uncle Louie, and then Uncle Louie tells Cousin Vinnie, and boom, you're off to the races...bringing in business faster than hot cakes.

But here's where it gets weird. Ask any one of the 1,721 business owners that I have visited with what they do to purposely generate referrals , to take full advantage of this marketing powerhouse, and you will get mostly blank stares or what I call the long lost look of the "Plague of the Accidental Referral."

But why . If referral marketing is such a great way to go, why doesn't every small business in the world jump right on top of the band wagon and take full advantage of this obvious tool.

Do you want to know what I discovered? I asked and I asked and what I discover was that the number one reason that small business owners don't use the secret weapon of referral marketing to grow their businesses, fatten their wallets, and crush their competition is fear.

At first that didn't make sense to me so I did a survey of 112 small business owners and fear was by far the number one reason small business owners hesitated in tapping into the power of referral marketing. See a sample of this research

Now fear comes in many shapes and sizes. Some fear rejection, some fear they don't deserver referrals, some fear they will come off looking desperate...but all in all...this is the common stumbling block.

In my book, small business owners are mostly a very courageous lot, but when it comes to looking a client right in the eye and asking for a referral, they seize up in fear. They know, I know it, and now you know it.

So let me jump to the story of how I discovered the secret to unlocking this fear.

One bright sunny summer morning I was headed into Starbuck's for my usual shot of coffee, when I noticed a sign in the window next door. "The sign simply said, Earn a 100% Refund On Your Shoe Shine." I must admit, I was curious. So I peeked my head in the door and was greeted by an elderly gentleman that invited me to step inside.

"Son, let me heal your shoes, for you have gone far too long without tending to their needs," came the voice.

Now how do you say no to that? Next thing I know, I'm in the chair chatting with Wilfred, the owner of the store.

As he proceeded to shine my shoes he went on at great length about the differences in shine technique, polish, and application. I'll confess, I was intrigued.

Then, in an effort to make small talk, I asked Wilfred how his new venture was going. Here is what he said.

"Business is just fine, but I can always use more customers who understand the seriousness of the impression the state of their shoes makes on their success in life"

I was taken aback by his comments, but then, without hesitation he pulled 4 cards out of his back pocket and proceeded to explain to me that he wanted me have these business cards as a gift. If I would simply hand these cards out to friends, neighbors and colleagues, he would offer the holder of these cards a free shoe shine, and furthermore, for each of these cards that came back in the door, I would earn a refund on today's shoe shine. In fact, he said, "If all four of these cards show up, I'll give you a 100% refund on today's shine."

"I don't advertise, I put everything I have into making you look good, and then I expect that you will tell others who appreciate and need that."

Now, even as a self-appointed marketing expert, with a whole bunch of marketing experience, I was indeed humbled.

What Wilfred showed my that day was the missing ingredient to growing a business by referrals. Wilfred showed me how to unlock the paralyzing grip of fear that most small business owners feel. The entire process tumbled at my feet in crystal clear fashion.

The Amazingly Simple Secret Behind The Most Successful Small Businesses In The World Is the Word SYSTEM. Effective Referral Marketing requires a system.

As the saying goes...The System Is The Solution. It's as true in marketing as it is in accounting, or hiring, or production, or any other aspect of your business.

And that's the missing link, the greatest secret. See, Wilfred had a system for identifying his target market, educating them, getting their interest, making them an offer they couldn't refuse, making referrals part of the deal, and finally, guaranteeing that everyone who walked into his shop, would come back for more.

Since that day, I have spent over a year focused on learning everything I could about referral marketing and referral marketing systems and I'm proud to announce that what I have compiled is certainly the most comprehensive real-world study of referral marketing systems ever committed to paper.

Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product.

Referral Flood - 118 pages, and 3 audio CDs packaged and shipped to your door in a 3-ring binder (Digital Version for immediate Download Now Available)

I chose to package Referral Flood in a 3-Ring Binder and ship it only as a "hard" product containing all 118 pages and 3 audio CDs (2 program CDs and 1 Bonus CD) because it is meant to be a reference manual that you can put your arms around and hold and refer to over and over again. I just don't think digital download type programs allow you to do that. It may take a few more days to arrive at your door, but, believe me, it's worth it. And besides, I assume you plan on being in business for the long haul, so what's a couple of days. By the way, the program is 100% useable content. I didn't add pages and pages of filler just to make it a bigger book. I want you to focus on building referral systems not reading my wonderful prose.

Quite simply, nothing like this program exists anywhere - at any price . The super-intense "insider" education contained in this course will be worth hundreds of thousands of dollars to anyone who puts it to work in their business.

I've done the hard part...all you have to do is dig in and find the right system for you business, tweak the tools and examples included, and stand back and watch while your business begins to produce a consistent flood of new business.

Here's some of what you'll find in Referral Flood

• The amazing shortcut for identifying your best referral sources

• How to get referrals without even asking for them

• The one no cost referral system that you must implement immediately

• How to guarantee that every new client generates referrals for you

• Simple fill in the blank forms that allow you to create all the referral marketing
  tools you will need

• A simple referral system that may quickly become the cornerstone of your entire marketing effort

• The single greatest referral marketing mistake most businesses make and how to avoid it

• How to get your referral sources excited about providing referral

• A very simple tactic to double the amount of referrals you receive overnight

• How to find other, more established, businesses to partner with for an immediate influx of referrals

• 54 proven examples of successful referral marketing systems that you can copy and use immediately

• Why referral marketing is the most profitable, quickest, and most fun way to market your business

• Countless referral marketing postcard examples

• How to create your very own referral marketing system and plan over the course of a weekend

• A comprehensive guide to positioning your business to crush your competition

• Why your business depends on mastering a few of the simple techniques
  contained in this program

• How to get an army of other people and other businesses marketing for you

• 7 proven killer referral marketing letter examples you can cut and paste

That's just a small sample of what you'll find in Referral Flood. There are 18 chapters in this program and over 3 hours of audio training...all designed to short-cut your marketing education. Referral Flood gives you the exact super-detailed roadmap you need to start generating your very own flood of ridiculously-successful marketing.

Even If You Don't Know A
Thing About Marketing

If you're just starting out, or you've successfully struggled to grow your business for years. If you have a service business, product business, retail business, construction business, professional services business...it just doesn't matter. Maybe you have a home business, network marketing business, online business or even a sales territory to build. Referral Flood will help you succeed in ways you never imagined.

You Will Earn The Money You Invest In This Program Back 10 Times The First Time You Use Even One Of The Referral Marketing Systems I Reveal To You

But here's the best part... When you order your copy of Referral Flood, you can completely check it out, see all the secrets, listen to the audio seminar and audio explanations, tear through the proven examples and forms and then...and only then...decide if you want to keep it.

And did I mention I have some bonuses for you just for giving Referral Flood a look. When you order you will also receive:

BONUS #1 - Referral Flood Power Interview with Robert Middleton - 60 minute interview captured on CD with 44 page transcript. (This CD and transcript sells well at $35)

3-Month No-Risk
100% Money Back Guarantee

If you don't think Referral Flood can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk.

Here's how to order: You have 3 options.

1) Order securely online - We will ship your package the day you order
(Digital Version for immediate Download Now Available)

2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 1-816-363-5412. This line goes directly and only to me.

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3) Order by mail ( you may pay by check payable to Jantsch Communications ) - Fill out this PRIORITY ORDER FORM and send it to:
Jantsch Communications
916 W 47th Street
Kansas City, MO 64112
USA