Product Launch

[endif] [endif][e ndif I am working on a product launch template and would like to receive some comments. Would you use this template? There is a lot of work left but this is my outline. publication web.jpg

Imagine

Limited or no competition

Product/Service that is easy to do with high payoffs

Provides for additional products or services

Plan

Bring a cohesive team together

Define the opportunity

Determine resources, capital & human

Customer relationships & commitment

Supplemental products to offer

Determine team structure for Design/Selling hase

Design/Sell

Focus on customer productivity

Convenience of installation, adaptability and use

Minimize risk to customer

Facilities/Suppliers to use

Determine team structure for Execution hase

Execute

Map workflow to develop processes and quality programs

Produce key performance indicators and targets

Hold operations and selling to same accountability

Institute an easy to understand acceptance criteria

A job is not done till customer is satisfied

Renew

Improve the process 1 st from the customer’s point of view

Address root causes of any problem

Strive for simplification in all areas

Bring supplemental products into play

Review: Would we be in this business today, and how?

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