Standing out from the competition with education based marketing materials is an essential small business tool

Introducing. . .

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How to create marketing materials that educate and connect with prospects - A Duct Tape Marketing Small Business Marketing Essentials Course

Lesson #1 – A Marketing Kit That Speaks To Each Prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses.

• Understand the value of an educational marketing tool

• Learn how to use a core message of differentiation

• Receive actual marketing kit example pages

Lesson #2 – Tell Them A Story and Win Them Forever
Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit

• Discover the power of story telling in your marketing

• Learn how to find your perfect marketing story

• Learn how to structure and create your story

• Develop creative marketing uses for your story

Lesson #3 – Case Studies and Testimonials
Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.

• Develop systems to obtain testimonials for your marketing use

• Discover how to create and use case studies in your marketing

• Develop an introductory offer that makes you the provider of choice

• Discover ways to package your products as services and services as products

What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago

Invest in Magnificent Marketing Materials Today and receive these bonus programs.

• 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39) value
• Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, " What is your favorite marketing technique that's working really well for you and your clients right now? " ($39) value
• The Yellow Pages and Online Local Search – Alan Saltz ($49) - value

Product consists 3- 1hr audio lesson, 204 page workbook, including audio transcript of each session and over 50 pages of sample materials

Printed version with 3 audio CDs via US Mail - $129

All digital version for immediate download - PDF and mp3 files - $97

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