Simple, effective and affordable
small business marketing
The Workbench Community for Small Business Marketers
Introducing. . .
The Lead Generation Machine
Create a Non-Stop Flow of Highly Qualified Leads for Any Business - The Duct Tape Marketing Small Business Marketing Lead Generation Course
Now available as a self-study program including 3 workbooks and over 3 hours of audio training (includes transcripts)
Leads are the life blood of marketing! Grad a lead generation super class broken into three fast moving lessons that include laser specific details for making your phone ring like never before.
Each lesson includes an overview of the lead generations tips, tricks and secrets I’ve picked up from over 20 years of working with small business owners, a workbook containing forms and guides to help you build your small business lead generation machine, and an audio recording and transcript covering each topic so you can listen to the lessons over and over again whenever you like.
This course will turn any small business into a systematic lead generating workhorse.
You get a workbook, complete with lessons, forms and examples, notes from each live session and an audio recording and transcript of each live session.
Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Learn a system for marketing permission with your core marketing message
Create an automatic 2 step advertising process that qualifies your prospects
Discover how to get prospects to request your marketing materials
Learn how to get others to gladly promote your business with co-branding tools
Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.
Create your referral target markets
Uncover a system for partnering with other businesses for referrals
Learn the single most powerful referral tactic in the world
Discover the right way to motivate your referral sources
Develop a system to educate your referral sources
Create a referral marketing offer that differentiates your business
Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.
Learn the right way to approach the media
Develop your media list and a plan to work it
Learn how to write and distribute a press release
Discover ways to find great PR story ideas in your business and industry
Understand how to use speaking and writing as PR tool
| "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use."
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Choose your version of the Lead Generation Machine
Immediately download this entire 3 lesson course, workbooks and audios for $97 or we will ship you the full 120 page guide, Audio CD and transcripts in a 3 ring binder for $129.
Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.
$97 - Click to immediately download digital versions of all files
$129 - Click to buy 3 ring binder version shipped to your address
Invest securely using one of these forms of payment
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