Standing out from the competition with a clear marketing strategy is an essential small business marketing tool

Introducing. . .

Differentiate and Dominate
How to define your ideal target market and create a unique marketing strategy - A Duct Tape Marketing Small Business Marketing Essentials Course

Lesson #1 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.

• Learn how to narrow your focus

• Discover the value of niches

• Create the picture of your ideal client

• Develop a system for collecting information about your clients

Lesson #2 – Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson

• Find ways to increase your appeal with your market

• Develop a system to discover your core message and receive ongoing feedback from clients

• Create the message that shapes your marketing

• Learn the best way to present your company and your story

Lesson #3 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.

• Audit your existing brand elements and bring them in line with your core message

• Create ways to make all of your products and service more memorable and more valuable

• Develop an introductory offer that makes you the provider of choice

• Discover ways to package your products as services and services as products

What past Duct Tape Marketing teleseminar participants are saying. "Just a quick note to thank you for the telesummit you just put on recently. The information was excellent. The ideas are easily understood and practical to implement, although it will be a while before we implement all the ideas. There is a lot to do. I very much enjoy concepts that are easy to put into action. All too often trainings are full of wonderful big picture ideas with no real practical advice that one can use." Paul Moffatt TNS Telecom Networking Solutions Inc. "My schedule is unbelievably hectic these days, but after the first webinar session I cleared the decks to make sure I could attend sessions 2 and 3 - and I did. Our company has been narrowing our focus to gain new ERP system clients I dog-eared many pages from your handouts. A number of your practical suggestions will be put to use right away. We have great ERP consulting expertise in our company now I have some terrific ideas about how to spread the word." Paul Ziliak, President MicroAccounting Solutions - Chicago

Invest in Differentiate and Dominate Today and receive these bonus programs.

• Why Headlines Fail – Sean D’Souza – Psychotactics ($29) value
• How Clients Buy: The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29) - value
• The Yellow Pages and Online Local Search – Alan Saltz ($49) - value

Product consists of 3- 1 hour live audio lessons, 119 page workbook, and audio transcript of each lesson

Printed 3 ring binder version with 3 Audio CDs - delivered via US Mail - $129

All digital version for immediate download - PDF and 3 mp3 files. - $97

Click on the Add to Cart button to take advantage of this exclusive program. Once you are enrolled your will gain immediate access to the telesummit materials, workbooks and audio files as well as your bonus materials.

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